Job Title: Social Media Manager Company: Walshken Immigration Job Category: Digital Marketing Roles & Responsibilities: Key Responsibilities 1\. Social Media Management * Manage company social media accounts, including Instagram, Facebook, TikTok, LinkedIn, and YouTube. * Develop and implement effective social media strategies to improve brand visibility and audience engagement. * Create and maintain daily, weekly, and monthly content calendars. * Schedule and publish posts, reels, videos, stories, and promotional content. * Monitor comments, messages, audience engagement, and social media performance. * Create engaging and professional social media content, including graphics, reels, short\-form videos, and promotional advertisements. * Plan, record, and edit videos for Instagram Reels, TikTok, Facebook, and YouTube Shorts. * Develop creative scripts, captions, hashtags, and engaging video concepts. * Produce approximately 1–2 high\-quality reels or short videos daily, depending on content requirements and assigned priorities. * Use professional editing and design tools to maintain consistent branding. * Stay updated with social media trends and relevant content formats. 3\. Paid Advertising and Lead Generation * Plan, create, and manage paid advertising campaigns using Meta Ads Manager and Google Ads. * Develop targeted advertising strategies to generate qualified client inquiries. * Monitor advertising budgets, campaign performance, and lead quality. * Analyze cost per lead, conversions, engagement, and return on advertising spend. * Optimize advertising campaigns to improve results. * Coordinate with the sales and client service teams to track leads and follow\-ups. 4\. Digital Marketing and Brand Development * Develop marketing strategies to strengthen Walshken Group's presence across Canada and India. * Assist in promoting the company's services, office locations, and business expansion initiatives. * Conduct competitor research and identify opportunities to improve digital marketing performance. * Support website content, basic SEO, email marketing, and digital promotional activities. * Maintain consistent company branding across all social media platforms. * Track social media reach, engagement, follower growth, website traffic, and lead generation. * Prepare weekly and monthly performance reports. * Analyze content performance and recommend improvements. * Identify successful marketing campaigns and opportunities for growth. * Present campaign results and marketing recommendations to management. * Coordinate with the Canadian management team regarding marketing priorities and content approvals. * Work with RCICs, legal professionals, and other departments to develop accurate informational content. * Ensure immigration\-related content is reviewed and approved by an authorized professional before publication. * Avoid misleading claims, unauthorized immigration advice, or guarantees of visa and immigration outcomes. * Maintain confidentiality of client information and obtain appropriate consent before publishing testimonials, photographs, or client\-related content. Key Performance Indicators (KPIs) * Growth in social media reach and engagement. * Number and quality of leads generated. * Performance of paid advertising campaigns. * Consistency and quality of social media content. * Timely production of reels and promotional videos. * Website traffic and conversions from social media. * Achievement of agreed marketing objectives. Work Location: Delhi, India Employment Type: Full\-Time, On\-Site Work Location: In person Work Location: Delhi, India Availability: Full time
Job Title: Digital Marketing Excecutive Company: Jivaayush Healthcare Pvt Ltd Job Category: Digital Marketing Roles & Responsibilities: Key Responsibilities 1\. Shopify Development \& Website Management * Manage and optimize the Jiva Ayush Shopify store. * Create and update landing pages, collection pages, and product pages. * Improve website speed, user experience, and conversion rates. * Install, configure, and manage Shopify apps. * Coordinate theme customizations and minor code changes. * Implement CRO (Conversion Rate Optimization) initiatives. * Track and resolve website issues proactively. * Support new product launches and promotional campaigns. * Plan, execute, and optimize Meta ad campaigns. * Manage audience targeting, retargeting, and lookalike audiences. * Monitor campaign performance and ROAS. * Conduct A/B testing for creatives, audiences, and offers. * Scale winning campaigns while maintaining efficiency. * Generate qualified leads and e\-commerce sales. * Manage Google Search, Shopping, Performance Max, and Display campaigns. * Conduct keyword research and competitor analysis. * Improve Quality Scores and campaign efficiency. * Monitor and optimize CPC, CPA, ROAS, and conversion rates. * Set up conversion tracking and reporting. * Create engaging content for: * Instagram * Facebook * YouTube Shorts * LinkedIn * Develop content calendars aligned with brand objectives. * Coordinate graphics, reels, short videos, and educational content. * Write compelling captions and campaign messaging. * Support influencer and community engagement activities. * Track website, campaign, and social media performance. * Prepare weekly and monthly performance reports. * Recommend actionable improvements based on data insights. * Monitor customer acquisition costs and revenue metrics. * Improve website conversion rates. * Increase qualified traffic and sales. * Enhance ROAS across Meta and Google channels. * Build a consistent social media content pipeline. * Support revenue growth through digital marketing initiatives. Work Location: In person Work Location: Karnataka, India Availability: Full time
Job Title: Social Media Manager Company: MIPL Global Job Category: Digital Marketing Roles & Responsibilities: Job Title: Social Media Manager Department: Marketing Location: Malleswaram, Bangalore Experience: 1 year We are looking for an experienced and strategic Social Media Manager to lead our social media presence, strengthen brand awareness, drive audience engagement, and generate business leads. The ideal candidate should have strong expertise in social media strategy, content planning, digital campaigns, analytics, website management, and corporate brand communication. Key Responsibilities · Develop and execute comprehensive social media strategies aligned with business and marketing objectives. · Manage and optimise the company's social media platforms, including LinkedIn, Instagram, Facebook, and other relevant channels. · Develop and manage monthly content calendars to ensure consistent brand communication. · Lead social media campaigns to improve brand visibility, engagement, website traffic, and business lead generation. · Monitor industry trends, competitor activities, audience behaviour, and emerging social media opportunities. · Manage paid social media campaigns, optimise performance, and ensure effective utilisation of marketing budgets. · Analyse social media metrics, measure campaign effectiveness, and implement data\-driven improvements. · Prepare monthly performance reports covering reach, engagement, follower growth, website traffic, and lead generation. · Manage audience interactions, comments, messages, and inquiries professionally. · Maintain a consistent brand identity, tone of voice, and communication standards across all platforms. · Coordinate with external agencies, influencers, and vendors as required. · Manage and update the company website, ensuring content accuracy, regular updates, and consistency with the company's brand identity. · Monitor website performance, analyse visitor behaviour, and recommend improvements to enhance user experience and lead generation. · Coordinate with internal teams or external website developers to implement website updates, landing pages, and campaign\-related changes. · Stay updated on digital marketing trends, social media algorithms, website management practices, and industry best practices. · Knowledge of paid social media advertising, audience targeting, and lead\-generation campaigns. · Familiarity with website analytics tools such as Google Analytics and website content management systems such as WordPress. · Strong analytical, creative, project management, and problem\-solving skills. · Ability to manage multiple campaigns and collaborate effectively with cross\-functional teams. * Social media management: 5 years (Preferred) Work Location: In person Work Location: Karnataka, India Availability: Full time
Job Title: Digital Marketing & SEO Specialist Company: ALLMAX Nutrition, Inc. Job Category: Digital Marketing Roles & Responsibilities: ALLMAX Nutrition is looking for a Digital Marketing Specialist to support SEO, Answer Engine Optimization (AEO), Google Ads, Shopify website management, and digital performance reporting. The role focuses on improving online visibility, website traffic, conversions, and e\-commerce growth. Key Responsibilities * SEO \& AEO: Conduct keyword research, optimize website content and blogs, research AI search prompts, and improve organic and AI search visibility. * Shopify Management: Update and optimize product pages, landing pages, retailer pages, and website content across US and Canadian stores. * Google Ads: Manage, execute, and optimize Google Ads campaigns, including keyword research, budget management, bid strategies, conversion tracking, and performance analysis to improve ROAS and drive sales. * Website Optimization: Identify technical SEO issues, improve website navigation, and coordinate updates with developers. * Analytics \& Reporting: Monitor SEO, AEO, Google Ads, website traffic, conversions, and revenue using GA4, Search Console, and Looker Studio. * Campaign Support: Assist with product launches, promotional campaigns, and website updates. * Team Coordination: Collaborate with internal teams and external agencies to execute digital marketing projects. Work Location: Toronto, Ontario, Canada Availability: Full time
Job Title: Marketing Manager Company: Avicanna Inc. (TSX:AVCN) Job Category: Digital Marketing Roles & Responsibilities: Avicanna is a diversified and vertically integrated Canadian biopharmaceutical company focused on the research, development and commercialization of plant\-derived cannabinoid\-based products for the global consumer, medical, and pharmaceutical market segments. We are seeking an innovative Marketing Manager to execute and manage Canadian marketing programs aligned to an annual strategic marketing plan. The primary goals of the role are to support medical affairs and commercial business goals, lead acquisition, build awareness of Avicanna’s portfolio of brands, foster patient retention, and provide sales support. We are seeking someone who is driven, ambitious, competitive, optimistic, resilient, analytic, a self\-starter, independent, entrepreneurial and solution oriented. Reporting to EVP of Marketing* Role and Responsibilities * Supporting development and execution of sales and marketing strategy * Analyzing medical market trends, sales and channels to support preparing forecasts * Manage digital marketing initiatives, including website content, social media, email marketing, and online advertising campaigns, to drive engagement and lead generation * Contributes to new product development plans and programs, in collaboration with Medical Affairs team, including the successful launch to the Canadian Market * Collaborate with cross\-functional teams, including sales, product development, and operations, to align marketing efforts with overall business goals and objectives * Pricing, product concepts, claims and specification, competitive product comparisons, new product introductions * Supporting management of the marketing department's Canadian budget * Overseeing branding, advertising, and promotional campaigns. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration * Develop and manage promotional plans and materials for trade shows \& events * Analyze marketing performance metrics and KPIs to track campaign effectiveness, ROI, and patient engagement, and provide insights for continuous improvement * Collaboration with design and digital team to develop patient and HCP centric communications and marketing materials * Events management \- in person and digital webinars * Managing daily communications with suppliers for program and campaign execution * Managing external agencies such as digital or PR agencies as required * Preparing and presenting quarterly and annual reports to senior management \- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go\-to\-market strategies, complete with formal proposals and recommendations on tactics * Keeping informed of marketing strategies, trends and regulations such as analyzing customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies * Medical marketing management including creating content, communications and gathering analytics for monthly reporting * Other duties as assigned Work Location: Toronto, Ontario, Canada Availability: Full time
Job Title: Organic Growth Lead Company: Venn Job Category: Digital Marketing Roles & Responsibilities: We're on a mission to transform business banking for Canadian entrepreneurs and are looking to hire A\-players interested in disrupting traditional banking practices. As the ONLY digital banking platform in Canada offering a truly modern solution, we have seen accelerated growth, scaling to support more than 15,000 Canadian businesses in under two years. Business owners are tired of the big banks' monopoly and are looking for modern tools that replace the legacy systems that have been their only option for over 100 years. Work Location: Toronto, Ontario, Canada Availability: Full time
Job Title: Digital Marketing & Demand Generation Specialist Company: Altis Job Category: Digital Marketing Roles & Responsibilities: The role In this role, you'll help turn our digital presence into a consistent source of qualified leads. You'll develop and run campaigns, improve how people find us through search, and look for opportunities to turn website visitors into meaningful conversations with our team. You'll work across paid advertising, SEO, AI search visibility, website optimization and analytics, with a shared goal of helping Altis generate more qualified leads and grow our business. Your main responsibilities will include but may not be limited to the following:* * Generate qualified leads: Identify opportunities to attract employers looking for recruitment services and candidates exploring new opportunities. Develop and execute digital initiatives that increase inbound inquiries, improve lead quality and support business growth. * Manage paid advertising: Build, launch and optimize campaigns across Google Ads, LinkedIn and other relevant platforms. Conduct keyword research, manage budgets, test ad copy and targeting, and continually improve performance based on cost per qualified lead and conversions. * Grow our organic search visibility: Conduct keyword research, optimize website content and manage technical SEO for altis.com. Monitor site health using tools like Google Search Console and Semrush, identifying and resolving issues related to indexing, metadata, redirects, site structure and page performance. * Improve our visibility in AI search: Monitor how Altis appears in ChatGPT, Google AI Overviews, Perplexity and other AI\-powered search tools. Identify opportunities to improve our visibility through content optimization, structured data and other emerging AEO/GEO practices. * Create content that performs: Write and optimize landing pages, website copy and other search\-focused content. Work with our content team to identify opportunities, develop SEO briefs and improve existing content to attract the right audiences. * Improve website conversion: Build and optimize landing pages, forms and calls to action in Webflow. Analyze how visitors interact with our website, identify friction points and test improvements that help turn more traffic into employer inquiries and candidate applications. * Evaluate and optimize marketing technology: Explore, implement and manage third\-party SEO, AI search and digital marketing automation platforms. Assess new tools, optimize how we use them and identify opportunities to automate tasks, improve performance and make our marketing more efficient. * Measure what matters: Use GA4, Google Tag Manager, Google Search Console and CRM data to track website traffic, campaign performance, conversions and lead quality. Maintain accurate tracking, report on results and recommend improvements based on what the data tells us. * Collaborate across teams: Work closely with Sales, Recruitment, Content, Design and external partners to understand business priorities, develop targeted initiatives and continually improve our digital marketing results. You will work in a collaborative environment where curiosity, quality, and clarity are valued. This team balances high standards with trust and flexibility, offering space to think deeply and contribute meaningfully. You will have exposure to thought leadership, and long\-term brand\-building initiatives, all within a culture that values balance, respect, and professional impact. * 3\-5 years of hands\-on digital marketing experience , including experience developing and executing campaigns designed to generate leads, inquiries, applications or other measurable conversions. * A strong understanding of how digital marketing contributes to business growth, with experience optimizing campaigns for lead quality and results. * Hands\-on experience with Google Ads, including campaign setup, keyword research, audience targeting, budget management and optimization. * Experience with LinkedIn advertising or other paid social platforms, ideally in a B2B environment. * Working knowledge of SEO, including keyword research, on\-page optimization and tools such as Google Search Console and/or Semrush. * Experience using GA4 and other analytics tools to evaluate campaign performance, track conversions and identify opportunities. * Familiarity with website content management systems and landing\-page optimization. Experience with Webflow is an asset. * Strong writing skills and the ability to create clear, compelling digital copy that encourages people to take action. * An analytical and curious mindset. You enjoy testing ideas, understanding why something worked (or didn't) and finding ways to improve. * The ability to manage multiple priorities, work independently and collaborate with people across different teams. You'll help us build a stronger, more effective digital lead generation program, one that consistently attracts the right audiences and creates opportunities for our Sales and Recruitment teams. If you’ve never worked with a staffing agency before, we make it easy. We work with top employers across Canada who have great jobs to fill, each vetted and verified by our team. When you apply for a job with Altis, we get to know you as a candidate and learn what your strengths are. Then, if you’re a solid match, we handle all the logistics, advocating for you as a candidate for the role, providing access to coaching and connecting you directly with the hiring manager. And rest assured, all our services are free of cost for candidates. Work Location: Greater Ottawa Metropolitan Area Availability: Full time
Job Title: Director, Growth Marketing Company: HomeEquity Bank Job Category: Digital Marketing Roles & Responsibilities: Who We Are HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio. As the only bank solely dedicated to serving homeowners 55 and up, we’re passionate about helping Canadian homeowners live retirement on their terms. We live that commitment every day, with a range of reverse mortgage solutions that include our flagship CHIP Reverse Mortgage™ product. Position Summary The Director, Growth Marketing develops and executes HomeEquity Bank’s growth strategy to drive qualified demand, customer acquisition, conversion and sustainable funded mortgage growth across direct\-to\-consumer, digital, referral, partner and broker\-supported channels. The role leads digital customer experience, marketing technology and responsible AI capabilities, partnering across Marketing, Sales, Product, Customer Experience, Data, Technology, Legal, Compliance, Privacy and Risk to turn customer insights into scalable, measurable growth programs. MAJOR ELEMENTS OF THE ROLE Key Responsibilities * Develop growth strategies aligned with customer needs, business objectives and funded mortgage targets. * Lead acquisition across paid, owned, earned, referral, broker and partner channels. * Optimize budgets, channel performance, lead quality, conversion, acquisition costs and marketing ROI. * Use customer, market and competitive insights to identify growth opportunities and guide investment decisions. * Develop segmentation, lead management, personalization and nurture strategies that improve lead quality and conversion. * Partner with Sales and Product to strengthen funnel progression and deliver educational programs that build customer trust. * Lead test\-and\-learn programs across messaging, creative, offers, targeting and customer journeys. * Set and monitor KPIs for lead generation, conversion, acquisition, funded mortgage growth and marketing ROI. * Partner with Data \& Analytics to strengthen attribution, forecasting, reporting and performance measurement. * Translate insights into recommendations and provide clear executive reporting on results, opportunities and risks. Leadership and Governance * Lead and develop a high\-performing team and build capabilities across growth, digital experience, marketing technology and AI. * Manage agencies, media partners, technology vendors and service providers. * Ensure marketing complies with legal, regulatory, privacy and risk requirements while fostering customer focus, innovation and accountability. WHY WORK AT HOMEEQUITY BANK? Great Environment HomeEquity Bank offers a hybrid working environment supported with a culture of flexibility – an approach that is unique to each person, and that enables both business and individual needs to be met in a mutually beneficial way. Celebrating Great Work and People We believe in an environment that celebrates success, knowledge, leadership, and work that is inspired by our core values. For these reasons, we have created several programs that make it easy for our employees to say ‘great job’ to their colleagues and leaders. Our Community Leadership Program recognizes employees who make a positive impact in their communities through volunteer work with a grant for their charity of choice. Additionally, we provide employees with one paid day off each year to volunteer at their favourite local charity. Work Location: Toronto, Ontario, Canada Availability: Full time
Job Title: Marketing Manager, Member Marketing & Growth Company: Manulife Job Category: Digital Marketing Roles & Responsibilities: Manulife is proudly one of Canada’s largest and longest\-serving providers of Group Benefits, and today our GB business serves millions of Canadian workers and their families, and more than 27,000 companies coast\-to\-coast, including some of our nation’s most iconic brands. Our goal is to help our customers live better, healthier lives, and build strong, engaged organizations. Our award\-winning Group Benefits Marketing team plays a leading role in telling our story in the market, engaging with our customers, and delivering innovative digital marketing to promote Manulife as a trusted health partner. The Marketing Manager plays a critical role in driving member engagement and utilization across the Group Benefits portfolio. Reporting to the Director, Member Marketing \& Growth, this role develops integrated marketing strategies and servicing communication that encourages adoption of products, services, and digital solutions while supporting seamless member experiences. The successful candidate will lead end\-to\-end campaign development, translate complex benefit information into clear and actionable communications, and partner across the organization to deliver initiatives that improve member understanding, satisfaction, and self\-service behaviours. This role requires strong strategic thinking, the ability to influence decision\-making across multiple teams, and a proven track record of delivering measurable marketing impact. The Manager will work closely with MarTech and Personalization, Product, Distribution, Creative, Analytics, Customer Centricity and Technology teams to shape marketing plans, oversee execution, and ensure alignment with key business objectives. The successful candidate will continuously evaluate opportunities to leverage AI\-driven insights, content generation, and workflow automation to improve marketing outcomes and member engagement. Position Responsibilities * Lead the development of data\-driven marketing strategies and integrated plans that support business goals. * Work closely with MarTech and Personalization, Product, Digital Experience, Customer Centricity and Distribution teams, providing strategic recommendations. * Develop and manage high\-quality omni\-channel marketing plans, ensuring messaging consistency, and brand alignment while delivering against KPIs and business outcomes. * Lead campaign planning, timelines, and prioritization across multiple initiatives and cross\-functional teams. * Project manage multiple marketing programs concurrently, ensuring milestones, deliverables, and expectations are met. * Guide internal and external creative teams (including agency partners) to develop innovative marketing concepts, campaigns, and digital assets. * Partner with measurement and insights teams to develop and maintain reporting frameworks that evaluate campaign performance, identify optimization opportunities, and measure business impact. Present results, key insights, and recommendations to senior stakeholders and cross\-functional partners. * Champion best practices in digital marketing * Identify opportunities to improve processes, workflows, and operational effectiveness within the marketing team leveraging Generative AI solutions. When You Join Our Team * We’ll empower you to learn and grow the career you want. * We’ll recognize and support you in a flexible environment where well\-being and inclusion are more than just words. * As part of our global team, we’ll support you in shaping the future you want to see. The role being advertised is an existing vacancy. About Manulife And John Hancock Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our\-story.html. Work Location: Toronto, Ontario, Canada Availability: Full time
Job Title: Coordinator, Digital Marketing Company: Calgary Public Library Job Category: Digital Marketing Roles & Responsibilities: Reporting to the Manager, Marketing, the successful candidate will have a minimum of two years’ experience writing and editing for digital communications and will be responsible for contributing to and implementing the Library’s strategy on digital marketing with particular focus on the social media component. Demonstrated knowledge and understanding of marketing and communications principles is important. Please attach a cover letter and resume to your application. Responsibilities and Activities ----------------------------------- The Coordinator, Digital Marketing contributes to the success of the Library and its impact in the community by participating in a wide range of responsibilities and activities. * + Engage with Users - responding in a timely, thoughtful, and consistent manner to Library followers / users on social platforms - creating, with support from the Production Team as necessary, and publishing relevant, engaging, and high\-quality audience\-specific content using written copy, graphic elements, photos, and videos - developing social media campaigns to encourage engagement and raise awareness of Library initiatives to online audiences + Shape a Positive User Experience - contributing to an editorial calendar to manage content, including key annual campaigns and program promotion - planning specific and timely content (daily, as well as larger campaigns) - tracking Library brand reputation on applicable social media platforms - monitoring, analyzing, and reporting on social growth and engagement - planning, measuring, and reporting on effectiveness of paid social media campaigns with the purpose of refining strategy and improving resource allocation - assisting in the planning, development, and distribution of email marketing campaigns - assisting in the planning, development and launch of Google Ad campaigns as required + Create a Welcoming Environment - contributing to the Content Marketing Strategy, including evolving social media and digital marketing trends - assisting with website content development, including calgarylibrary.ca and the staff intranet as required - being knowledgeable and answering inquiries about Library programs, services, and policies, referring as appropriate - being a constructive and collaborative part of the Calgary Public Library team, fully participating in daily operations + Facilitate Capacity Development - delivering staff training as required, including mentorship of staff social ambassadors - participating in the review of project briefs in conjunction with appropriate members of the Marketing team - participating in the creation of prospective creative solutions - contributing to monthly reporting and collecting data on Library activities - assisting with onboarding new employees, when required + Apply Operational Procedures - applying best practices and following all applicable policies, procedures, and legislation - adhering to all required health and safety precautions and guidelines - participating in emergency response procedures and workplace inspections - reporting, physical safety and security issues as appropriate + Valid Driver’s license and insurability under the Library’s insurance program may be required based on operational needs. * Knowledge, Skills and Abilities: + Experience creating and posting content in a consistent voice on all major social media channels from concept through to delivery and evaluation (e.g. Facebook, X, YouTube, Instagram, LinkedIn) + Strong verbal and written communication skills including the ability to adjust communication style to interact effectively with users of different ages, backgrounds, and abilities + Experience building content calendars for social platforms + Demonstrated knowledge and skills in applicable social media management tools (e.g. Sprout Social) + Strong project management and organizational skills + Ability to work independently as well as collaboratively on intra\-departmental and cross\-departmental teams + A strong sense of urgency — works quickly, meets deadlines, and collaborates with team + Excellent writing, storytelling, editing, and proofreading skills + Participate actively in initiatives which support and enhance the accomplishment of system goals and objectives + Commitment to continuous improvement and self\-directed learning + Intermediate Technology Skills (as defined by Human Resources) Work Location: Calgary, Canada Availability: Full time
