Social Media Manager

Job Title: Social Media Manager Company: Walshken Immigration Job Category: Digital Marketing Roles & Responsibilities: Key Responsibilities 1\. Social Media Management * Manage company social media accounts, including Instagram, Facebook, TikTok, LinkedIn, and YouTube. * Develop and implement effective social media strategies to improve brand visibility and audience engagement. * Create and maintain daily, weekly, and monthly content calendars. * Schedule and publish posts, reels, videos, stories, and promotional content. * Monitor comments, messages, audience engagement, and social media performance. * Create engaging and professional social media content, including graphics, reels, short\-form videos, and promotional advertisements. * Plan, record, and edit videos for Instagram Reels, TikTok, Facebook, and YouTube Shorts. * Develop creative scripts, captions, hashtags, and engaging video concepts. * Produce approximately 1–2 high\-quality reels or short videos daily, depending on content requirements and assigned priorities. * Use professional editing and design tools to maintain consistent branding. * Stay updated with social media trends and relevant content formats. 3\. Paid Advertising and Lead Generation * Plan, create, and manage paid advertising campaigns using Meta Ads Manager and Google Ads. * Develop targeted advertising strategies to generate qualified client inquiries. * Monitor advertising budgets, campaign performance, and lead quality. * Analyze cost per lead, conversions, engagement, and return on advertising spend. * Optimize advertising campaigns to improve results. * Coordinate with the sales and client service teams to track leads and follow\-ups. 4\. Digital Marketing and Brand Development * Develop marketing strategies to strengthen Walshken Group's presence across Canada and India. * Assist in promoting the company's services, office locations, and business expansion initiatives. * Conduct competitor research and identify opportunities to improve digital marketing performance. * Support website content, basic SEO, email marketing, and digital promotional activities. * Maintain consistent company branding across all social media platforms. * Track social media reach, engagement, follower growth, website traffic, and lead generation. * Prepare weekly and monthly performance reports. * Analyze content performance and recommend improvements. * Identify successful marketing campaigns and opportunities for growth. * Present campaign results and marketing recommendations to management. * Coordinate with the Canadian management team regarding marketing priorities and content approvals. * Work with RCICs, legal professionals, and other departments to develop accurate informational content. * Ensure immigration\-related content is reviewed and approved by an authorized professional before publication. * Avoid misleading claims, unauthorized immigration advice, or guarantees of visa and immigration outcomes. * Maintain confidentiality of client information and obtain appropriate consent before publishing testimonials, photographs, or client\-related content. Key Performance Indicators (KPIs) * Growth in social media reach and engagement. * Number and quality of leads generated. * Performance of paid advertising campaigns. * Consistency and quality of social media content. * Timely production of reels and promotional videos. * Website traffic and conversions from social media. * Achievement of agreed marketing objectives. Work Location: Delhi, India Employment Type: Full\-Time, On\-Site Work Location: In person Work Location: Delhi, India Availability: Full time

Qualifications and Requirements * Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field preferred. * 3 years of experience in social media management or digital marketing. * Proven experience managing business social media accounts. * Strong knowledge of Instagram, Facebook, LinkedIn, TikTok, and YouTube. * Hands\-on experience with Meta Ads Manager and Google Ads. * Proficiency in Canva, CapCut, Adobe Premiere Pro, Photoshop, or similar content creation tools. * Strong video editing, graphic design, and creative storytelling skills. * Experience generating leads through paid and organic social media campaigns. * Good understanding of social media analytics, SEO, and digital marketing trends. * Excellent written and verbal communication skills in English. * Ability to manage multiple projects and meet deadlines. * Strong creativity, attention to detail, and organizational abilities. * Previous experience in immigration consultancy, education consultancy, legal services, or other professional service industries. * Experience managing social media campaigns targeting Canadian and international audiences. * Knowledge of AI content creation tools such as ChatGPT, Gemini, and other video generation platforms. * Experience with CRM systems and marketing automation. * Ability to independently shoot, edit, and publish professional video content. * Experience coordinating with international teams. * Competitive salary based on experience and skills. * Opportunity to work with an expanding international organization. * Exposure to Canadian and Indian markets. * Creative and collaborative working environment. * Career advancement and professional development opportunities. * Opportunity to contribute to the company's international marketing strategy. Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics, Email Marketing Salary: INR 11000 - 44000 per monthly