Job Title: SEO & Performance Marketing Executive (B2B Lead Generation) Company: I Know A Guy Job Category: Digital Marketing Roles & Responsibilities: Department: The ideal candidate should be capable of managing SEO activities, executing Google Ads and Meta Ads campaigns, and developing digital marketing strategies that generate qualified B2B leads. Key Responsibilities 1\. Search Engine Optimisation (SEO) * Develop and execute SEO strategies to improve organic visibility, keyword rankings, and website traffic. * Conduct advanced keyword research, search intent analysis, and competitor analysis. * Implement on\-page, off\-page, and technical SEO activities. * Optimise website content, landing pages, metadata, internal linking, and website structure. * Conduct regular SEO audits and identify opportunities to improve website performance. * Monitor organic traffic, keyword rankings, and search performance. 3\. Performance Marketing * Plan, execute, and manage paid advertising campaigns across Google Ads and Meta Ads. * Manage campaign targeting, audience segmentation, keyword selection, bidding strategies, and budget allocation. * Develop and optimise campaigns focused on B2B lead generation. * Create and test different ad copies, creatives, audiences, and campaign formats. * Monitor campaign performance and optimise campaigns to improve lead quality, conversion rates, and return on investment. * Conduct remarketing and retargeting campaigns to improve lead acquisition and conversion. 4\. B2B Lead Generation * Develop and execute digital marketing strategies to generate qualified B2B leads. * Identify relevant target audiences, industries, customer segments, and potential business opportunities. * Optimise landing pages and lead\-generation funnels to improve conversion rates. * Analyse lead quality, campaign performance, and conversion trends. * Collaborate with the sales team to understand lead requirements and improve lead quality. * Conduct competitor research to identify market opportunities and digital acquisition strategies. 5\. Analytics, Tracking and Reporting * Monitor website and campaign performance using Google Analytics 4 (GA4\) and Google Search Console. * Implement and manage tracking configurations using Google Tag Manager (GTM). * Set up and monitor conversion tracking for website forms, enquiries, and other lead\-generation activities. * Track key performance metrics, including organic traffic, impressions, clicks, CTR, CPC, CPL, conversion rates, and ROI. * Prepare regular SEO and performance marketing reports. * Analyse campaign data and provide actionable recommendations for continuous improvement. 6\. Website and Conversion Rate Optimisation * Analyse website user journeys and identify opportunities to improve conversion rates. * Optimise landing pages, website content, forms, and calls to action. * Identify conversion bottlenecks and recommend improvements. * Work with relevant teams to implement website and landing page enhancements. * Conduct A/B testing of landing pages, creatives, and campaign elements where applicable. Work Location: Kochi, Kerala, India Availability: Full time
Job Title: ASPAC MarCom & Digital Marketing Manager - Clinical Operations Company: bioMérieux Job Category: Digital Marketing Roles & Responsibilities: A family\-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. Our entrepreneurial adventure, begun over a century ago, is driven by an unrelenting commitment to improve public health worldwide. Since 1963, we've been paving the way in the field of in vitro diagnostics and have contributed greatly to improving public health and making the world a healthier place. The solutions that our teams imagine, develop and manufacture are key to enable healthcare professionals and industry players to make confident decisions to improve patient outcome and ensure consumer safety. It is today present in 44 countries, serves more than 160 countries with the support of a large network of distributors, and supported by more than 13,000 employees worldwide. Primary Purpose And Overall Objective Of The Job * The MarCom \& Digital Marketing Manager – ASPAC plays a pivotal role in driving the regional marketing communication strategy, enhancing digital activation, and strengthening campaign performance across the ASPAC region. This role supports cluster and local teams by coordinating multi\-country digital campaigns, optimizing website and digital channel localization, and ensuring robust analytics and insights loop‑back. * Operating within the ASPAC Clinical Operations Marketing team, the position bridges global direction and local execution needs, ensuring coherent messaging, strong digital presence, and impactful, insight‑driven marketing activation for prioritized franchises. * The MarCom \& Digital Marketing Manager – ASPAC will provide support in priority to clusters lacking local digital capabilities. Main Accountabilities Studies \& Experience * Enablement, Alignment \& Framework * Provide Voice of Region which reflects a consolidation of local inputs to influence the communication strategy (upstream /downstream) * Cascade tools \& practices between Global and Local Marketing Communication * Deploy global standards \& best practices * Feedback loop between local \& regional * Campaign and Asset Localization \& Execution * Support integrated campaigns with regional adaptation of content for events, digital channels, and customer‑facing teams, leveraging a maximum of Global contents to create efficiencies. * Regionalize global marketing materials, content, and messaging for ASPAC. * Ensure regional alignment on brand standards, tone of voice, and regulatory constraints. * Coordinate with clusters to deploy consistent assets (collaterals, videos, paid media materials). * Digital Activation \& Online Presence * Act as key user for digital tools and platforms (in complement to Global teams), in particular marketing automation (Marketo) * Support clusters in onboarding, training, and using digital tools efficiently. * Run and activate regional or country digital campaigns, including email, paid activation, web, and marketing automation (where clusters lack resources). * Coordinate the website localization project * Campaign Analytics, Insights \& Performance * Analyze and share Regional \& Local campaign performance, leveraging standardized dashboards and automated reporting tools. * Drive feedback loops to inform both Regional Franchise Leads and Global teams—ensuring actionable insights for optimization. * Monitor Marketing Lead Quality (MLQ) and impact scoring and recommend corrective actions to improve lead conversion and attribution. * Cross‑Functional \& Cross‑Regional Collaboration * Partner closely with: + Regional Franchise Leads + Global MarCom \& Digital teams + Global Franchise teams + Global, regional and local Commercial Excellence teams + Cluster and local Marketing teams + Medical Affairs, CRM/Marketing Automation teams Work Location: Delhi, Delhi, India Availability: Full time
Job Title: GROWTH MARKETING MANAGER (FROM HEALTH INDUSTRY) Company: MG Job Category: Digital Marketing Roles & Responsibilities: Job Summary We are looking for a data\-driven and result\-oriented Growth Marketing Manager with experience in the healthcare industry. The ideal candidate should have a proven track record of driving patient acquisition, increasing brand awareness, improving customer retention, and generating qualified leads through digital and offline marketing channels. The candidate will be responsible for developing and executing growth strategies, managing performance marketing campaigns, optimizing conversion funnels, and collaborating with cross\-functional teams to achieve business objectives. Key Responsibilities * Develop and execute growth marketing strategies to increase patient acquisition and revenue. * Plan and manage digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other relevant platforms. * Optimize website conversion rates and customer journeys. * Design and execute lead generation campaigns. * Manage SEO, content marketing, email marketing, and marketing automation initiatives. * Analyze campaign performance using Google Analytics, CRM, and marketing dashboards. * Conduct A/B testing on landing pages, ad creatives, and email campaigns. * Work closely with sales, product, and medical teams to improve lead quality and conversion. * Monitor marketing KPIs including: + CAC (Customer Acquisition Cost) + ROAS + ROI + Conversion Rate + CPL + LTV * Build referral and retention programs. * Identify new growth opportunities and emerging healthcare trends. * Manage agency partners and external vendors when required. * Prepare weekly and monthly performance reports. Required Skills * Strong knowledge of Performance Marketing * Google Ads \& Meta Ads expertise * SEO \& Content Marketing * Email Marketing Automation * Google Analytics (GA4\) * CRM Management * Marketing Funnel Optimization * Conversion Rate Optimization (CRO) * Data Analysis \& Reporting * Lead Generation * Budget Management * Marketing Automation Tools * Excellent communication skills * Strong analytical and problem\-solving abilities Skills: management,google,marketing automation,campaigns,healthcare,email,google analytics,automation,analytics,customer Work Location: Bengaluru, Karnataka, India Availability: Full time
Job Title: UGC Content Creator & Social Media Executive Company: AppZex Solutions Job Category: Digital Marketing Roles & Responsibilities: About the Role This is a hands\-on startup role where you'll be involved in creating, shooting, editing and managing content for Instagram, YouTube, LinkedIn and other platforms. * Create and shoot short\-form videos, Reels, UGC\-style content and YouTube videos * Appear confidently on camera for Reels, product videos, UGC and social\-media content * Edit short\-form videos, Reels, YouTube videos and product/demo videos * Create graphics, thumbnails, social\-media posts and promotional creatives * Manage and schedule content across social\-media platforms * Research trends, viral formats, hooks and content ideas * Develop creative concepts and content ideas for our brand * Create content around our software products, technology, AI and startup journey * Write basic captions, hooks and content scripts * Repurpose content into different formats for different platforms * Use AI tools to speed up content creation, editing and ideation * Help build and maintain AppZex's social\-media presence and brand * Work directly with the founder and team to plan and produce content Important: This role involves regularly creating on\-camera content. You should be comfortable appearing in Reels, UGC videos, product demos and other social\-media content. Work Location: In person Work Location: Chandigarh, India Availability: Full time
Job Title: Digital Marketing Specialist Company: SHARDA CONSULTANCY SERVICES Job Category: Digital Marketing Roles & Responsibilities: We are seeking a motivated and skilled Digital Marketing Specialist to join our team in Uttar Pradesh. The ideal candidate will have a strong foundation in digital marketing strategies and a keen understanding of HR practices. This role is essential for driving our online presence and enhancing our recruitment efforts through effective digital marketing campaigns. Key Responsibilities: \- Develop and implement digital marketing strategies to promote our brand and attract potential candidates. \- Utilize various digital channels, including social media, email marketing, and SEO, to reach target audiences. \- Collaborate with the HR team to create engaging content that highlights our company culture and job opportunities. \- Analyze and report on the performance of digital marketing campaigns, making data\-driven decisions to optimize results. \- Stay updated on the latest trends in digital marketing and HR to ensure our strategies remain competitive. Required Skills: \- Proven experience in digital marketing, with a focus on online recruitment strategies. \- Strong understanding of HR practices and the ability to align marketing efforts with recruitment goals. \- Excellent communication and interpersonal skills. \- Proficiency in using digital marketing tools and analytics platforms. \- Ability to work independently and as part of a team in a fast\-paced environment. If you are passionate about digital marketing and have a desire to contribute to our HR initiatives, we encourage you to apply for this exciting opportunity. Join us in shaping the future of our workforce through innovative marketing strategies. Work Location: Noida, Uttar Pradesh, India Availability: Full time
Job Title: Digital Marketing Manager (B2B & SAAS) Company: QualySec | Beyond Cybersecurity Job Category: Digital Marketing Roles & Responsibilities: Job Title: Digital Marketing Manager (B2B \& SAAS) Job Description: We are looking for a strategic Digital Marketing Manager who can take ownership of end\-to\-end digital marketing ini tiatives. This role requires a strong mix of strategy, execution, analytics, and optimisation to drive lead generation, brand visibility, and revenue growth in the cybersecurity domain. We foster a growth mindset, enable fast career progression, encourage open feedback, and support continuous skill development. Key Responsibilities: * Plan, execute, manage, and optimize digital marketing campaigns across Google * Conduct keyword research and implement effective targeting strategies to improve campaign performance and lead generation. * Monitor campaign KPIs, including CTR, CPC, CPL, conversion rate, and ROAS, * Develop and implement data\-driven strategies to improve website traffic, lead * Collaborate with design, content, SEO, and development teams to create high\-performing * Manage advertising budgets efficiently and ensure campaigns achieve defined * Ability to manage multiple campaigns, meet deadlines, and work collaboratively · Recognition \& Performance Rewards: Performance\-driven appraisals, recognition for achieving campaign targets, lead generation, and ROI milestones. Work Location: Bhubaneswar, Odisha, India Availability: Full time
Job Title: Digital Marketing Specialist Company: SHARDA CONSULTANCY SERVICES Job Category: Digital Marketing Roles & Responsibilities: We are seeking a motivated and skilled Digital Marketing Specialist to join our team in Uttar Pradesh. The ideal candidate will have a strong foundation in digital marketing strategies and a keen understanding of HR practices. This role is essential for driving our online presence and enhancing our recruitment efforts through effective digital marketing campaigns. Key Responsibilities: \- Develop and implement digital marketing strategies to promote our brand and attract potential candidates. \- Utilize various digital channels, including social media, email marketing, and SEO, to reach target audiences. \- Collaborate with the HR team to create engaging content that highlights our company culture and job opportunities. \- Analyze and report on the performance of digital marketing campaigns, making data\-driven decisions to optimize results. \- Stay updated on the latest trends in digital marketing and HR to ensure our strategies remain competitive. Required Skills: \- Proven experience in digital marketing, with a focus on online recruitment strategies. \- Strong understanding of HR practices and the ability to align marketing efforts with recruitment goals. \- Excellent communication and interpersonal skills. \- Proficiency in using digital marketing tools and analytics platforms. \- Ability to work independently and as part of a team in a fast\-paced environment. If you are passionate about digital marketing and have a desire to contribute to our HR initiatives, we encourage you to apply for this exciting opportunity. Join us in shaping the future of our workforce through innovative marketing strategies. Work Location: Ghaziabad, Uttar Pradesh, India Availability: Full time
Job Title: Digital Marketing Intern Company: Arihant Publications (I) Ltd. Job Category: Digital Marketing Roles & Responsibilities: Key Responsibilities * Generate creative ideas for social media content. * Assist in creating Reels, Shorts, posts, and videos. * Be comfortable appearing on camera and recording videos when required. * Assist with video shooting and content creation for YouTube and social media. * Manage and promote content across social media platforms. * Assist with YouTube uploads, titles, descriptions, thumbnails, and basic channel activities. * Write captions, posts, and short\-form content. * Track social media trends and suggest new content ideas. * Support WhatsApp and Telegram content sharing and community engagement. * Coordinate with the content/design team. * Assist with digital marketing campaigns and other marketing activities. Work Location: In person Work Location: Uttar Pradesh, India Availability: Full time
Job Title: Digital Marketing Manager Company: Avv nexedge Job Category: Digital Marketing Roles & Responsibilities: About the Role We are looking for a hands\-on Digital Marketing Specialist to strengthen our digital presence, generate qualified leads, and support business growth. The ideal candidate will have practical exposure to paid advertising, SEO, social media, website optimisation, and marketing analytics, and will be comfortable using campaign data to improve performance. You will work closely with business development and sales teams to align marketing activity with lead quality and conversion goals. Key Responsibilities 1\. Performance Marketing \& Lead Generation Manage campaign budgets, audience targeting, keywords, remarketing, and A/B testing. Generate qualified leads for training programs, institutional partnerships, and business offerings. Coordinate with sales teams to review lead quality, follow\-ups, and lead\-to\-conversion performance. 2\. SEO \& Website Management Plan and maintain content calendars for LinkedIn, Instagram, Facebook, and other relevant channels. Coordinate or create creatives, reels, videos, carousels, captions, and campaign content. Monitor reach, engagement, follower growth, website traffic, and social media\-generated leads. Execute email campaigns and WhatsApp communication workflows for lead nurturing and engagement. Support audience segmentation, follow\-up sequences, re\-engagement campaigns, and automated workflows. Connect marketing forms and campaigns with CRM systems to support lead tracking and sales follow\-ups. Maintain accurate lead records and support timely communication across the marketing funnel. Track website traffic, campaign performance, leads, and conversions using GA4 and Google Search Console. Support conversion tracking using Google Tag Manager, Meta Pixel, and UTM parameters. Hands\-on exposure to Google Ads and Meta Ads campaign setup, monitoring, or optimisation. Understanding of lead generation and metrics such as CPL, CPA, CTR, conversion rate, and ROAS. Familiarity with GA4, Google Search Console, and preferably Google Tag Manager. Analytical thinking, attention to detail, communication skills, and the ability to manage multiple priorities. •Consistent generation of relevant leads through paid and organic channels. •Improvement in campaign efficiency, lead quality, and conversion performance. Applicants should be prepared to discuss campaigns they have worked on, platforms used, lead\-generation results, campaign metrics, and optimisation decisions. A portfolio, campaign case study, or sample report is an advantage. Work Location: In person Work Location: Karnataka, India Availability: Full time
Job Title: Marketing & Growth Manager Company: Lume Job Category: Digital Marketing Roles & Responsibilities: About the Role We are looking for a highly skilled and hands\-on Marketing \& Growth Manager with comprehensive knowledge of digital marketing strategies, campaign execution, promotions, and client engagement. The ideal candidate should be an all\-rounder who can independently manage multiple marketing channels, leverage AI tools to improve efficiency and performance, and communicate effectively with clients through meetings, emails, and ongoing discussions. Key Responsibilities * Client Engagement: Act as a key point of contact for clients, understand their marketing objectives, provide strategic recommendations, and maintain strong professional relationships. * Meetings and Communication: Lead and participate in client meetings, present campaign strategies and performance updates, prepare professional emails, and ensure timely follow\-ups. * Digital Marketing Strategy: Develop and execute integrated digital marketing strategies across multiple channels to achieve brand awareness, lead generation, engagement, and business growth objectives. * Hands\-on Campaign Management: Plan, launch, manage, and optimize digital marketing campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels. * Marketing Promotions: Independently execute promotional activities, marketing initiatives, product or service campaigns, offers, and brand awareness programs. * AI\-Powered Marketing: Demonstrate advanced practical use of AI tools for marketing strategy, content creation, campaign optimization, audience research, competitor analysis, automation, reporting, and workflow improvement. * SEO and Content Marketing: Manage SEO, keyword research, website optimization, content strategy, social media marketing, and performance\-driven content initiatives. * Analytics and Reporting: Monitor campaign performance, analyze KPIs, prepare reports, identify improvement opportunities, and optimize marketing spend to maximize ROI. * Cross\-Functional Collaboration: Coordinate with internal teams, including creative, content, SEO, paid media, and account management, to ensure timely and effective campaign execution. * Market and Competitor Research: Stay updated on digital marketing trends, emerging platforms, competitor strategies, and new AI\-driven marketing solutions. Work Location: Noida, Uttar Pradesh, India Availability: Full time
