Digital Marketing Manager

Job Title: Digital Marketing Manager Company: Avv nexedge Job Category: Digital Marketing Roles & Responsibilities: About the Role We are looking for a hands\-on Digital Marketing Specialist to strengthen our digital presence, generate qualified leads, and support business growth. The ideal candidate will have practical exposure to paid advertising, SEO, social media, website optimisation, and marketing analytics, and will be comfortable using campaign data to improve performance. You will work closely with business development and sales teams to align marketing activity with lead quality and conversion goals. Key Responsibilities 1\. Performance Marketing \& Lead Generation Manage campaign budgets, audience targeting, keywords, remarketing, and A/B testing. Generate qualified leads for training programs, institutional partnerships, and business offerings. Coordinate with sales teams to review lead quality, follow\-ups, and lead\-to\-conversion performance. 2\. SEO \& Website Management Plan and maintain content calendars for LinkedIn, Instagram, Facebook, and other relevant channels. Coordinate or create creatives, reels, videos, carousels, captions, and campaign content. Monitor reach, engagement, follower growth, website traffic, and social media\-generated leads. Execute email campaigns and WhatsApp communication workflows for lead nurturing and engagement. Support audience segmentation, follow\-up sequences, re\-engagement campaigns, and automated workflows. Connect marketing forms and campaigns with CRM systems to support lead tracking and sales follow\-ups. Maintain accurate lead records and support timely communication across the marketing funnel. Track website traffic, campaign performance, leads, and conversions using GA4 and Google Search Console. Support conversion tracking using Google Tag Manager, Meta Pixel, and UTM parameters. Hands\-on exposure to Google Ads and Meta Ads campaign setup, monitoring, or optimisation. Understanding of lead generation and metrics such as CPL, CPA, CTR, conversion rate, and ROAS. Familiarity with GA4, Google Search Console, and preferably Google Tag Manager. Analytical thinking, attention to detail, communication skills, and the ability to manage multiple priorities. •Consistent generation of relevant leads through paid and organic channels. •Improvement in campaign efficiency, lead quality, and conversion performance. Applicants should be prepared to discuss campaigns they have worked on, platforms used, lead\-generation results, campaign metrics, and optimisation decisions. A portfolio, campaign case study, or sample report is an advantage. Work Location: In person Work Location: Karnataka, India Availability: Full time

NexEdge is a learning and workforce transformation partner helping students, professionals, educational institutions, and enterprises build future\-ready capabilities through industry\-aligned training, technology solutions, consulting, and professional development. We connect learning with industry requirements through practical programs, technology\-driven solutions, and measurable outcomes. Identify opportunities to improve user experience, website performance, and landing\-page conversion rates. Required Skills \& Qualifications •Experience in EdTech, education, professional training, SaaS, technology services, or B2B marketing. •Experience generating leads for courses, certifications, institutional partnerships, or enterprise services. •Relevant certifications or a portfolio of campaigns and case studies are an advantage. •Candidates whose experience is limited to social media posting without exposure to digital campaign execution. Application Requirement Benefits: Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Content Marketing, Analytics, Email Marketing, Performance Marketing Salary: INR 25000 - 25000 per monthly