Sr. Digital Marketing Executive

Job Title: Sr. Digital Marketing Executive Company: Antsquad Branding Studio Job Category: Digital Marketing Roles & Responsibilities: ABOUT THE ROLE We are looking for a hands-on Digital Marketing Executive to plan, execute, optimise and report on digital campaigns for multiple client brands. The role covers paid advertising, SEO, email and WhatsApp marketing, analytics and client coordination. You will collaborate closely with designers, video editors and project managers, combining creative thinking with data-driven decision-making. KEY RESPONSIBILITIES · Set up, manage and optimise Meta Ads and Google Ads campaigns within approved client budgets. · Test audiences, creatives and ad copy to improve performance and reduce cost per lead. · Conduct keyword research and implement on-page SEO for websites and blogs. · Write or coordinate blog posts and landing pages; track rankings and coordinate basic technical fixes with the web team. Email & Lead Nurturing · Plan and execute email and WhatsApp campaigns for leads and existing customers. · Maintain clean, segmented contact lists. · Monitor performance using Google Analytics 4, Meta Ads Manager and Google Search Console. · Coordinate with project managers to deliver work on time across multiple accounts. · Monitor competitors and industry trends, contribute ideas to pitches, and support launches, events and offline campaigns with digital assets. Data-driven and curious; organised enough to manage multiple campaigns; proactive, collaborative and willing to take ownership of outcomes. · Performance analysis, lead generation and conversion-focused marketing. · Number and quality of leads generated through digital channels. · Cost per lead and return on ad spend. Work Location: In person Work Location: TN, India Availability: Full time

REQUIREMENTS Must Have · A qualification or certification in digital marketing. · 1–3 years of practical digital marketing experience; agency experience is preferred. · Demonstrated experience managing Meta Ads and Google Ads campaigns. · Google Ads or Meta Blueprint certification. · Experience with Semrush, Ahrefs or similar SEO tools. BENEFITS · Competitive salary with performance incentives. · Opportunity to work across varied brands in education, food, healthcare, retail and other sectors. Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics, Email Marketing Salary: INR 20000 - 30000 per monthly