Job Title: Manager, Marketing Company: Pacific National Exhibition Job Category: Digital Marketing Roles & Responsibilities: Job Description: The PNE is a matrixed organization that serves four business streams and multiple departments. The PNE’s Sales, Marketing \& Business Development Department oversees the company’s marketing, communications, community engagement, corporate partnerships, group sales, facility sales, business development and ticketing services for all departments and business units. * Inspires an exhilarating and fun\-loving workplace * Supports a flexible work environment * Innovates in both concept and process * Thrives and promotes a fast\-paced sales \& marketing culture * Collaborates with all departments in a positive and proactive way Manager, Marketing is a leadership position that reports to the Director, Marketing and has direct accountability in managing, tracking, and adapting all marketing campaigns to deliver organizational targets. Their primary focus is on delivering the campaigns for the PNE consumer and corporate/business brand marketing initiatives. Leads Team * Models the PNE’s core values while demonstrating respect and kindness; is accountable to performance; and fosters collaboration. * Monitors team progress on objectives and clears barriers to success. * Leads the delivery of marketing campaigns with a project management mindset, a strong attention to timelines and details. * Drives campaigns optimal performance and adjusts marketing effectiveness based on data. * Champions an inclusive and collaborative working environment. * Leads event marketing and promotions teams giving clear direction and required support to achieve business targets and outcomes. Leads the Business * Leads and manages marketing strategies to maximize attendance and engagement, drive brand awareness, and achieve event targets. * Leads and optimizes all marketing channels to connect our products to customers including: + digital marketing and technology platforms + traditional media such as print, broadcast, direct mail, and outdoor advertising marketing initiatives + marketing promotions initiatives including but not limited to street team, loyalty programs, contests/giveaways and ticketing collaborations. * Develops project management plans and manages deliverables and reports outcomes for all campaigns for all brands. * Develops pricing strategies in alignment to industry best practices and competitor pricing. * Oversees the delivery of corporate and business marketing initiatives * Exceptional Project Manager * Demonstrate respect \& kindness * Accountable for performance * Fosters collaboration * Models integrity * Communicates with courage * Creative \& strategic Where and when to APPLY? Applications can be submitted via the PNE website at www.pne.ca/jobs and will be accepted until the role is filled. Preference will be given to candidates who submit their resume/cover letter Sunday, November 8\.* We look forward to hearing from you! Work Location: Vancouver, Canada Availability: Full time

Job Title: Performance Marketing Specialist Company: Employment Hero Job Category: Digital Marketing Roles & Responsibilities: Since launching in 2014, we've grown from startup to global scale, reaching a valuation of over $2 billion and building a presence across six countries, with even more growth ahead. We now serve over 350,000 SMEs, pay more than 3 million employees, and support a growing pool of job seekers finding their next role through our platform. This role We’re looking for a highly capable, data\-driven Performance Marketing Specialist to own and execute our multi\-channel performance marketing program across Canada. This is a hands\-on, generalist role where you will take full end\-to\-end ownership of campaigns spanning Paid Social (Meta, LinkedIn), Paid Search (Google Ads), Affiliate Networks, and emerging paid media channels, from setup through to optimization, scaling, and reporting. Beyond platform execution, this role requires strong commercial acumen and technical analytics capabilities. You will connect ad platform performance with CRM and pipeline metrics, run structured experiments, leverage AI tools, and work cross\-functionally with Content, Creative, Ops, and Sales to drive measurable lead generation and pipeline outcomes. This role is ideal for a proactive self\-starter who thrives in a fast\-paced environment, can get up to speed quickly, and is comfortable owning campaign performance end\-to\-end. End\-to\-End Multi\-Channel Campaign Ownership * Campaign Execution \& Optimization: Set up, manage, and optimize paid campaigns hands\-on across core platforms (Google Ads, Microsoft Ads, Meta, LinkedIn Ads) and secondary/emerging channels (e.g. Reddit, TikTok, Content Syndication). * Generalist Program Management: Manage overall campaign structures, audience targeting, bidding strategies, budget delivery, pacing, and creative rotation across search, social, and display/programmatic channels. * Affiliate \& Partner Channel Management: In collaboration with Global, coordinate partner marketing programs (e.g. via PartnerStack), including partner communication, onboarding, tracking, QA, and lead flow integration. * Performance Targets: Deliver against key MQL, pipeline, and customer acquisition targets within defined efficiency metrics (e.g., CPL, CP\-MQL, CAC and ARR). Performance Analytics, Insights \& Optimization * Funnel Analytics: Connect ad platform performance with marketing automation (Marketo) and CRM data (Salesforce) to build a holistic view of downstream lead quality, conversion rates, and pipeline contribution. This is with support from the Global Marketing Analytics team under the Marketing Operations team to execute. * Reporting: Monitor daily/weekly pacing, and present clear, actionable performance reporting and strategic recommendations to stakeholders. * Testing \& Problem Solving: Proactively flag performance fatigue, audience saturation, or delivery issues. Run structured A/B and multivariate tests across copy, landing pages, creative formats, and targeting strategies. Cross\-Functional Collaboration \& Operational Rigor * Creative \& Content Alignment: Partner closely with Creative and Content teams to brief, iterate, and refine high\-converting ad assets based on real performance insights. * Ops \& Sales Synergy: Collaborate with Marketing Operations and Sales to ensure tracking accuracy, lead routing, attribution integrity, and feedback loops on lead quality. * Process Documentation: Document campaign structures, experimental learnings, and best practices to ensure continuous growth and seamless handoffs. Who You Are To thrive at Employment Hero, you’ll need to embody The EH Way \- operating with focus, agility, and an obsession with impact. For this role, you’ll also bring Experience \& Background * 4\+ years of hands\-on experience in performance marketing, growth marketing, or campaign operations managing multi\-channel paid programs. * Proven Track Record: Demonstrated ability to drive measurable business growth (qualified leads, pipeline, revenue) through paid digital media. * Multi\-Platform Expertise: Deep hands\-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager is required. Experience with affiliate marketing networks (e.g., PartnerStack) or pay\-per\-lead channels is a plus. * B2B / SaaS Experience: Background in B2B lead generation, SaaS, or tech environments highly preferred. Joining Employment Hero Means You'll * Work in a remote\-first environment, giving you the autonomy to do your best work while delivering meaningful outcomes. * Be trusted to own your work, make decisions, and have a real impact from day one. * Access cutting\-edge AI tools and technology that help you move faster, think bigger, and amplify your expertise. * Surround yourself with ambitious, high\-performing teammates who will challenge, support and inspire you to do the best work of your career. * Own ESOP (Employee Share Options) in one of the world's fastest\-growing technology companies, so you can share in the value you help create. * Enjoy a comprehensive benefits package, including generous parental leave, subsidised egg freezing, a home office allowance, and outstanding learning and development opportunities to support your growth. * Celebrate together globally at our Annual Global Gathering \- from Thailand, Vietnam, Bali, Dubai and Australia to Singapore in September 2027! Work Location: Toronto, Ontario, Canada Availability: Full time

Job Title: E-commerce & Digital Manager Company: LA ROSÉE Job Category: Digital Marketing Roles & Responsibilities: La Rosée is above all a human adventure, driven by tight\-knit, passionate, and dedicated teams united around one goal: inventing natural, effective, and eco\-designed cosmetic products. To achieve this, we are looking for an E\-Commerce \& Digital Manager to join the Canadian team and own the growth and commercial performance of La Rosée Canada's e\-commerce business 🌿✨ As the E\-Commerce \& Digital Manager, your mission is to manage the Canadian website, CRM, digital acquisition, and customer experience, ultimately driving profitable growth for the brand. You will develop the digital plan and personally execute much of it. * The General Manager (to whom you report). * The Marketing Manager \- Retail \& Brand. * The Paid Media Specialist (whom you will manage directly). * Our headquarters in France (global technical framework and expertise). 🎯 Your main responsibilities * Own the Canadian CRM strategy and execution through Klaviyo. * Develop the email marketing calendar and manage automated flows (welcome, abandoned cart, win\-back, etc.). * Oversee paid digital acquisition strategy, budget, and performance, with a particular focus on Meta. * Manage the paid media specialist, setting objectives, monitoring CAC, ROAS, traffic quality, and conversion. Work Location: Greater Toronto Area, Canada Availability: Full time

Job Title: Digital Media Strategist Company: Arrivals + Departures Job Category: Digital Marketing Roles & Responsibilities: Location: This role could be located in Toronto, ON or Halifax, NS The Digital Media Strategist* is a highly analytical, results\-driven growth media expert. This strategist plays a crucial role in translating client objectives into effective, performance\-driven digital campaigns, translating advertising into profitable revenue for our clients. Working in close partnership with a Media Director and the extended media team, this position is responsible for the full management of digital campaigns from strategic planning and overseeing in\-platform execution, to supporting real\-time optimization and performance analysis. Success in this role requires a blend of analytical rigor, platform expertise, and a proactive approach to driving campaign efficiency. Duties and Responsibilities Campaign Strategy \& Management: * Develop and manage paid media campaigns across platforms such as Google Ads (Search, Display, PMAX, YouTube), Meta (Facebook/Instagram), LinkedIn, TikTok, and programmatic channels. * Conduct comprehensive keyword research, conversion analysis, audience segmentation, and competitive analysis to inform campaign strategy. * Manage and optimize media budgets to ensure spend is effective and ROAS/CPA targets are met or exceeded. * Support in the development of client presentations (digital). * Actively contribute to brainstorming and idea generation sessions. * Maintain and strengthen vendor relationships. * Responsible for supporting a digital team member in the set\-up and execution of your planned campaigns. * From time\-to\-time projects may require your help in campaign set\-up. * Monitor campaign performance, making adjustments for bid management, targeting, ad copy, and landing page effectiveness. * Conduct rigorous A/B testing to continuously improve key performance indicators (KPIs) like CTR, CVR, and CPA. * Utilize web analytics tools (e.g., Google Analytics, Adobe Analytics) to track full\-funnel performance and attribute conversions accurately. * With the support of the data analytics team, prepare detailed performance reports, providing actionable insights, clear summaries of results, and recommendations to stakeholders. * Communicate campaign performance, testing roadmaps, and optimization strategies clearly to the marketing team and management. * Extensive experience planning and managing conversion\-driving campaigns with a goal of maximizing ROAS and minimizing CPA. * With support of the data analytics team, ensure proper implementation and functionality of tracking pixels, conversion tags, and audience lists across all media platforms. * Stay current with platform updates, algorithm changes, and industry best practices in performance marketing. Work Location: Toronto, Ontario, Canada Availability: Full time

Job Title: Director, Growth Marketing Company: Nicola Wealth Job Category: Digital Marketing Roles & Responsibilities: We have a lot to be proud of at Nicola Wealth. Our sophisticated financial planning, our diversified private investment funds and their exceptional performance, our 98% client retention rate and our award\-winning culture, combine to position us as a national leader in wealth management. Recognized as a Best Managed Company and one of Canada’s Top Employers, we are dedicated to upholding our firm’s values through this phase of significant growth. By bringing together smart, dedicated and supportive colleagues from diverse backgrounds, we deliver extraordinary client service in a values\-driven work environment. The collaboration, creativity and entrepreneurial spirit we were founded on provides the opportunity for you to make a real impact and build a rewarding career. We are passionate about our business, our culture and investing deeply in your growth and development to build for the future. If you have this same drive, then let’s talk! Purpose of the Role:: Reporting to the Vice President, Marketing \& Communications, the Director, Growth Marketing owns Nicola Wealth’s demand\-generation engine, translating marketing activity into measurable, qualified pipeline and revenue. This role is accountable for the full marketing digital funnel from paid and organic acquisition through conversion, nurturing and attribution and for building the data strategy, technology and reporting foundation that makes growth predictable, efficient and repeatable. Given the considered, relationship\-driven nature of wealth management, the role places particular emphasis on educating and nurturing high\-value, long\-consideration prospects and on demonstrating a clear return on marketing investment. Core Responsibilities: * Pipeline Ownership \& Funnel Optimization — Own the end\-to\-end digital marketing funnel including paid media and advisor close rate journey. Evaluate and constantly optimize marketing’s contribution to qualified pipeline; define funnel stages, diagnose drop\-off, and continuously improve conversion from anonymous visitor to marketing\-qualified and sales\-accepted lead. * Performance Analysis \& Optimization — Use the multi\-touch attribution and reporting provided by the Insights function to connect marketing spend and activity to pipeline and revenue, enabling confident, data\-driven decisions on where to invest. Diagnose platform performance, set up in house media as needed for always on leads. * Website \& Conversion Rate Optimization (CRO) — Own the website as a conversion engine, leading a structured test\-and\-learn / A/B testing program to improve on\-site conversion, performance and user experience. * Landing Pages, Lead Capture \& User Experience — Design and optimize high\-value landing pages and lead\-capture frameworks — forms, offers and gated content — ensuring a seamless, trust\-building experience aligned to each campaign and audience. * Paid \& Organic Inbound Acquisition — Lead demand generation across paid and organic channels — search engine optimization (SEO), local SEO, and performance/paid media across search, social, display and programmatic — to grow qualified inbound traffic efficiently and at a target cost per acquisition. * Lead Nurturing \& Marketing Automation — Own the marketing automation platform and build scalable nurture programs that move leads through the funnel, partnering closely with Sales on lead scoring, routing and hand\-off. * Lifecycle Email Flows — Design automated, personalized email sequences that educate, build trust and prime long\-term, high\-consideration prospects, improving engagement and conversion across an extended buying cycle. * MarTech \& Activation Stack — Own the campaign\-execution technology stack — the marketing automation platform, ad and media platforms and website/CMS — and the flow of campaign data into the CRM, partnering with the Insights function on the measurement and reporting layer. * Leadership \& Cross\-Functional Collaboration — Lead, coach and develop the growth marketing function — team members, agencies and vendors — and partner across Sales, Content, Brand and Compliance to deliver integrated, measurable campaigns. * Customer Lifecycle Marketing (CLM) — Own lifecycle marketing across the full client relationship — onboarding, engagement, retention and deepening — extending marketing’s role beyond acquisition to nurture and grow existing client relationships. * AI Search, Content \& Answer\-Engine Visibility — Extend organic discovery into AI\-powered search by developing Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategies, supported by an insight\-led content foundation, so Nicola Wealth is surfaced as prospects increasingly research through search engines and AI assistants. * Other relevant and related responsibilities, as assigned and as the needs of the organization change. Please include both a cover letter and resume in support of your application. We are an inclusive, equal opportunity employer. For more information about this and other roles:* www.nicolawealth.com/careers* .* It is our priority to remove barriers to provide equal access to employment. Should you require reasonable accommodation during the recruitment process please contact us at* accessibility@nicolawealth.com* and we will work with you to meet your needs. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Nicola Wealth policies.* Thank you for your interest in a career with Nicola Wealth! Work Location: Vancouver, British Columbia, Canada Availability: Full time

Job Title: Social Media and Digital Specialist Company: York University Job Category: Digital Marketing Roles & Responsibilities: Reporting to the Director, Strategic Enrolment and Marketing, the Social Media and Digital Specialist plays a key role in achieving the Faculty of Health's (FoH) communications, marketing and digital engagement objectives through the creation of compelling multimedia and digital content. The role is responsible for leading social media content planning and execution, producing visual storytelling through photography and videography, and supporting other multimedia production through the FoH multimedia and podcast recording studio.The role will work collaboratively with faculty, employees, students, alumni, and community partners to develop engaging digital content that promotes the Faculty's programs and advances its priorities. This role supports the vision, mission, values, and strategic priorities of the Faculty of Health and York University. Three years recent related experience in communications and marketing with an emphasis on professional content creation, organic and paid social media content creation and coordination. Experience with online monitoring and measurement platforms such as Sprout Social and other relevant social media and digital reporting tools is also required. The University welcomes applications from all qualified individuals, including, but not limited to women, persons with disabilities, visible minorities (racialized), Indigenous Peoples and persons of any gender identity and sexual orientation. York University is committed to a positive, supportive and inclusive environment. We are committed to enhancing our environmentally and socially responsible practices for the benefit of all members of the York community. Our long term perspective recognizes our responsibility to be innovators and to continually work as a community to reduce our ecological impact. Work Location: Toronto, Canada Availability: Full time

Job Title: Digital Marketing Manager Company: Lantern Job Category: Digital Marketing Roles & Responsibilities: As a Microsoft services partner, we hold ourselves to the highest standards of technical excellence. This commitment to quality is evident not only in our work but also in how we support and empower our employees. At Lantern, our culture mirrors our core values and unwavering dedication to realizing our purpose and vision, making it a dynamic and fulfilling workplace. Together, we transcend the ordinary and achieve extraordinary results. Digital Marketing Manager ============================= Lantern is hiring a digital marketer to build and run our digital properties, campaigns, and develop our account\-based marketing (ABM) engine. You'll turn go\-to\-market priorities into targeted, multi\-touch campaigns across email, social and paid digital that reach the right buying groups at our target accounts. You'll own HubSpot as our main marketing platform, and you'll set up the reporting that shows how marketing drives pipeline and revenue. You'll work closely with Go\-To\-Market and sales. This role is for someone who can plan the strategy, build the campaigns in HubSpot, and explain the results to leadership. Key Responsibilities ------------------------ * Work with GTM and sales to define and prioritize target account lists, ideal customer profiles and buying\-group personas * Design and launch tiered ABM programs (1:1, 1:few, 1:many) with messaging tailored by industry, account and role * Coordinate multi\-touch, multi\-channel plays across email, LinkedIn, paid social, web and sales outreach, timed so sales and marketing reach each account together * Track account engagement, intent signals and progression through the funnel, and flag when accounts are ready for sales * Own the email program from start to finish: strategy, segmentation, copy, build, QA, deployment and optimization * Build automated nurture flows, workflows and lead\-scoring models in HubSpot for each persona and buying stage * Run ongoing A/B and multivariate tests on subject lines, content, CTAs and send timing * Keep deliverability high, lists clean and the program compliant (CAN\-SPAM, GDPR, CASL) * Plan and manage organic and paid social, especially LinkedIn, including account\-targeted ads, Matched Audiences, Sponsored Content and Thought Leader Ads * Create social campaigns that support ABM plays, product launches, partner moments and events * Manage digital ad budgets and pacing, and shift spend toward the channels and audiences that perform best * Serve as Lantern's in\-house HubSpot expert across Marketing Hub and, where relevant, Sales Hub * Build and maintain workflows, lists, lead scoring, lifecycle stages, landing pages, forms, CTAs and campaign tracking * Set up and enforce data hygiene, UTM standards, naming conventions and property structure * Work with sales on CRM handoffs, lead routing, SLAs and HubSpot integrations (LinkedIn, webinar platforms, enrichment tools) * Build and own marketing dashboards in HubSpot (with Power BI or Excel for deeper analysis) covering campaign, channel and account\-level performance * Report on the metrics that matter: target\-account engagement and coverage, MQL/SQL conversion, pipeline sourced and influenced, velocity, CAC and ROI * Set up campaign attribution and give leadership clear monthly and quarterly readouts with insights and recommendations * Use the data to test and improve audiences, content, channels and spend * Build and own marketing dashboards in HubSpot (with Power BI or Excel for deeper analysis) covering campaign, channel and account\-level performance * Report on the metrics that matter: target\-account engagement and coverage, MQL/SQL conversion, pipeline sourced and influenced, velocity, CAC and ROI * Set up campaign attribution and give leadership clear monthly and quarterly readouts with insights and recommendations * Use the data to test and improve audiences, content, channels and spend * Support events and GTM moments Supporting events and GTM moments Work Location: Toronto, Canada Availability: Full time

Job Title: Lifecycle Operations Specialist Company: Saskatchewan Indian Gaming Authority Job Category: Digital Marketing Roles & Responsibilities: Reporting to the Manager of Lifecycle Marketing, this position is responsible for designing, executing, and optimizing customer lifecycle marketing campaigns, customer journeys, and personalized communications across land\-based casinos, the loyalty ecosystem, and iGaming channels. The role leverages CRM technology, customer analytics, and marketing automation tools to support customer engagement, retention, reactivation, loyalty participation, and digital adoption. This position develops customer segments, audience targeting strategies, decisioning logic, and automated workflows while monitoring campaign performance and providing recommendations to improve effectiveness and customer value. The role collaborates with Lifecycle Marketing, Loyalty Marketing, iGaming, Digital Marketing, MIT, and other stakeholders to deliver integrated customer engagement initiatives that support organizational objectives and enhance the customer experience. Building, executing, monitoring, and optimizing lifecycle marketing campaigns, customer journeys, and automated communications across CRM and customer engagement channels to support business objectives and customer experience outcomes; developing and maintaining customer segments, audience selections, eligibility criteria, personalization strategies, and decisioning logic that improve targeting accuracy, relevance, and marketing effectiveness; analyzing customer, campaign, loyalty, land\-based casino, and iGaming performance data to identify trends, opportunities, and recommendations that support engagement, retention, reactivation, and customer value growth; coordinating CRM campaign delivery activities through requirements gathering, workflow configuration, testing, deployment, stakeholder communication, and post\-campaign evaluation; supporting CRM platform operations, data quality, quality assurance, system enhancements, and process improvement initiatives to improve operational efficiency, scalability, and customer experience; collaborating with internal stakeholders to support integrated customer engagement strategies and initiatives; and participating in other projects and activities as required in support of SIGA's priorities. For the third consecutive year, SIGA is proud to be named a Saskatchewan Top Employer by Canada’s Top 100 Employers. Now in its 21st year, Saskatchewan’s Top Employers is a special designation that recognizes employers that lead their industries in offering exceptional places to work. For more information regarding this competition, or if you require an accommodation or support, please contact the Talent Acquisition Team at talentacquisition@siga.sk.ca Applicants should note that SIGA does not currently participate in the Saskatchewan Immigrant Nominee Program (SINP) for this type of position and will not support a SINP Job Approval. Work Location: Saskatoon, Sikkim, Canada Availability: Full time

Job Title: Digital Content Coordinator Company: University of Toronto Job Category: Digital Marketing Roles & Responsibilities: The Office of Student Experience \& Wellbeing's (OSEW) mission is to support the academic and personal success of U of T Scarborough students. The Office is committed to maintaining efficient and effective programs and services that enhance student development inside and outside the classroom by providing strategic guidance and oversight for the following units: Academic Advising \& Career Centre, AccessAbility Services, Athletics \& Recreation, Health \& Wellness Centre, Student Life International Student Centre, and Student Housing \& Residence Life. Whether you have questions about your academic or career options, seeking disability support, looking for ways to stay active, interested in joining a club, need to see a doctor or are exploring housing options \- we have you covered. Reporting to the Manager, Marketing, Communications and Strategic Initiatives, the Digital Content Coordinator will play a key role in the planning, implementation and evaluation of social media and digital marketing initiatives that support the goals and priorities of OSEW and its portfolio units. Working collaboratively with the OSEW team, the incumbent will ensure all digital communications and marketing activities align with University branding guidelines and strategic goals and objectives of the University of Toronto Scarborough's Marketing \& Communications Office. The successful candidate will lead the creation and implementation of engaging social media campaigns; develop compelling content for digital platforms, newsletters, websites, and other communication channels; and monitor, compile, and analyze digital engagement metrics and emerging trends to inform strategic decision\-making and enhance campaign effectiveness. As OSEW's subject matter expert in social media, the incumbent will provide guidance and recommendations to clients and stakeholders on best practices for maximizing online presence, audience growth, and engagement across multiple platforms. Your responsibilities will include: * Planning and implementing components of digital media communications projects * Writing and editing copy and content to advance communications objectives (ie. researching and writing stories for assigned channels, website, digital newsletter etc.) * Advising clients on social media strategies and planning activities * Creating and maintaining presence on social media platforms * Implementing social media campaigns and advising on strategies to maximize social media presence and growth * Tracking and monitoring social media analytics and trends * Analyzing data to ensure effectiveness and ongoing ROI for marketing efforts and initiatives * Adhering to the university’s established brand guidelines To be successful in this role you will be: Job descriptions are available upon request for internal applicants.* The University of Toronto has implemented a process to substantiate Indigenous Membership/Citizenship/Enrolment for candidates who identify as Indigenous. For more information about this process, please refer to the* Indigenous Substantiation Website.* Work Location: Toronto, Canada Availability: Full time

Job Title: Marketing Manager Company: ICON Digital Productions Inc. Job Category: Digital Marketing Roles & Responsibilities: Job Description The Marketing Manager will be responsible for developing and executing ICON Digital’s marketing strategy, managing digital and traditional marketing channels, creating compelling content, supporting sales initiatives, and ensuring consistent brand positioning across all communications. This role requires a hands\-on marketer who can balance strategic planning with day\-to\-day execution and collaborate effectively with Sales, Creative, Operations, and senior leadership. Key Responsibilities Marketing Strategy \& Brand Management * Develop and execute annual and quarterly marketing plans aligned with company objectives and growth priorities. * Manage and strengthen ICON Digital’s brand identity, positioning, messaging, and overall market presence. * Ensure brand consistency across websites, presentations, proposals, social media, marketing collateral, and other communications. * Identify market trends, customer needs, competitor activity, and opportunities to increase brand awareness and generate new business. * Develop campaigns that effectively showcase ICON Digital’s services, projects, capabilities, and client successes. * Collaborate with senior executive management to communicate marketing strategies, objectives, and priorities to external marketing agencies, ensuring initiatives are effectively coordinated, executed, and aligned with company goals. * Manage ICON Digital’s digital presence, including website content, social media channels, email marketing, and other digital platforms. * Develop and maintain a content calendar across relevant marketing channels. * Create, coordinate, and oversee content such as case studies, project highlights, social media posts, articles, newsletters, presentations, videos, and promotional materials. * Manage digital marketing campaigns, including SEO, SEM, paid advertising, email campaigns, and social media initiatives where applicable. * Monitor website traffic, campaign performance, engagement, lead generation, and other key marketing metrics. * Use analytics and performance data to continuously improve marketing activities and return on investment. Sales \& Business Development Support * Partner closely with the Sales and Account Management teams to develop marketing materials that support lead generation and client engagement. * Create and maintain sales collateral, capability decks, presentations, case studies, brochures, and other business development materials. * Support responses to RFPs, RFQs, client questionnaires, presentations, and proposals by providing marketing content, company information, and branded materials. * Assist with client presentations, pitches, and strategic business development initiatives. * Develop campaigns and materials targeted toward key industries, clients, and prospective customers. * Assist internal teams with the preparation, coordination, and completion of Requests for Proposals (RFPs), Requests for Information (RFIs), and client questionnaires, ensuring accurate and timely submissions. * Coordinate marketing activities for industry events, trade shows, client events, sponsorships, and company initiatives. * Support internal and external corporate communications, including company announcements, achievements, project launches, and industry recognition. * Identify opportunities for partnerships, awards, industry exposure, and public relations. * Work with internal teams and external vendors to coordinate event materials, promotional items, signage, and other marketing requirements. Project \& Vendor Management * Manage multiple marketing projects simultaneously while maintaining timelines, budgets, and quality standards. * Coordinate with internal Creative, Digital, Production, and other departments to execute marketing initiatives. * Manage relationships with external agencies, freelancers, printers, media partners, and other marketing vendors as required. * Manage the marketing budget and monitor expenditures against approved plans. * Maintain organized marketing assets, brand resources, templates, photography, project files, and other materials. * Establish and monitor marketing KPIs and campaign objectives. * Track lead generation, engagement, website performance, campaign results, and other relevant metrics. * Prepare regular marketing reports and provide recommendations to senior management. * Evaluate the effectiveness of marketing initiatives and adjust strategies based on performance and business priorities. * Strategic and creative thinking * Strong written and verbal communication * Brand and content development * Digital marketing knowledge * Project and campaign management * Analytical and results\-oriented mindset * Strong organization and attention to detail * Ability to manage competing priorities and deadlines * Collaborative and cross\-functional approach * Initiative, adaptability, and problem\-solving As a multi\-faceted visual communications media company, we serve our clients’ needs of transforming spaces in retail, out\-of\-home advertising, digital, corporate/event marketing, hospitality, and consumer packaged goods (CPG) industries. Our company name represents strength and innovation, both of which are necessary for growth and success within our respective industries. Within ICON we have two divisions – ICON Media and ICON Visual; these divisions support the commitment we give to our clients to continue being leaders in All Things Visual! ICON is a supporter of AODA (Accessibility for Ontarians with Disabilities Act). Accommodation will be provided to all applicants with disabilities during the recruitment process. Please include a summary of the accommodation required in your application email. Work Location: Markham, Ontario, Canada Availability: Full time