Job Title: Social Media & Content Specialist Company: CWB Group Job Category: Digital Marketing Roles & Responsibilities: At the CWB Group, we find fulfillment and inspiration knowing that we are performing meaningful and purposeful work. Every day is a new adventure with opportunities to learn from industry leaders and, most importantly, from each other. When you join the CWB Group, you become part of a diverse and inclusive, tight\-knit team passionate about making a global impact. The CWB Group believes that diversity and inclusion among our employees is critical to our success, and we seek to recruit, develop and retain the most talented employees from a diverse candidate pool. The role encompasses content creation, video production, brand storytelling, and digital analytics, producing content that builds awareness, deepens engagement, and supports CWB Group's positioning as an advocate and support for the welding and joining industry. Reporting to the Marketing Manager, the Social Media \& Content Specialist collaborates closely with the Thought Leadership \& Communications team, the Creative Director, Events \& Sponsorships, and business line stakeholders to drive leads and increase awareness of CWB Group. This remote, work\-from\-home position requires approximately 5% travel within Canada to capture and support CWB Group’s programs, industry events, and other marketing and business\-related activities, as required. Key responsibilities include: * Own and manage CWB Group's organic social media presence across LinkedIn, Instagram, Facebook, and YouTube — maintaining a consistent publishing cadence and brand voice across all channels. * Build and maintain a rolling monthly content calendar aligned with campaigns, product launches, events, thought leadership programs, and business line priorities. * Monitor brand and industry mentions, engage meaningfully with CWB Group's community, and flag reputational or compliance\-related concerns to the Communications team. * Stay ahead of platform changes, algorithm updates, and emerging formats and bring proactive recommendations to the team on what to test next. * Support paid social advertising campaigns (audience targeting, creative assets, A/B testing). * Concept, script, shoot, and edit original short\-form and long\-form video content for social channels, including LinkedIn video, Instagram Reels, YouTube Shorts, and full\-length YouTube features. * Create video assets for product and service promotions, client success stories, industry commentary, and seasonal or campaign\-specific moments. * Maintain a library of branded motion graphic templates, lower\-thirds, and animated elements to keep video output consistent and efficient. * Support the coordination of third\-party production contractors where required. * Monitor comments, mentions, and messages across CWB’s social media channels to identify inquiries and concerns. * When appropriate, direct users to the relevant CWB webpage or coordinate with the Client Success team to provide a suitable response. * Provide on\-site photography and videography coverage at CWB events, industry sponsorships, trade shows, and community events. * Plan event content strategy in advance, in partnership with the Marketing Manager, to ensure full coverage capture plans are in place before every event. * Publish live and near\-live social content during events — stories, Reels, LinkedIn posts — to extend reach and engagement beyond the room. * Edit and publish post\-event highlight videos, photo galleries, and recap content that maximize the life of event investment. * Track, analyze, and report on social media performance metrics monthly, including reach, engagement rate, follower growth, video views, and click\-through rate. * Contribute recommendations to the Marketing Manager and Senior Manager of Marketing Strategy \& Brand to continuously improve CWB’s digital presence and performance. * Post\-Secondary education or equivalent * 3 – 5 years of progressive social media marketing experience, with at least one year in a B2B or professional services environment * Video editing skills specifically for social media distribution using tools like Adobe Premier, CapCut, Instagram Edits, Munch or others * Basic graphic design and content creation including Canva and/or Adobe Creative Suite products * Social media scheduling and analytics tools including Sprout Social or Hootsuite * Working knowledge of LinkedIn Campaign Manager and/or Meta Business Suite for support and monitoring of paid placements * This is a remote, work from home position * Approximately 5% travel required within Canada to capture and support CWB Group’s programs and industry events Work Location: Toronto, ON, Canada Availability: Full time

Job Title: Specialist - Digital Marketing (12-month contract) Company: EECOL Job Category: Digital Marketing Roles & Responsibilities: As a Digital Marketing Specialist at EECOL Electric, focused primarily on our independent eCommerce store, you will develop, deliver and optimize Marketing programs to attract \& retain customers and drive sales. This is a senior individual contributor role responsible for marketing programs (plan to execution), brand experience, homepage and campaign content, email and social programs. Responsibilities: * Own the customer\-facing digital marketing experience, including channel strategy, homepage messaging, campaign banners, featured content and seasonal promotions. * Guided by the marketing roadmap and business priorities, develop campaigns and creative assets in partnership with agency, AI and freelance resources. * Plan, manage and optimize paid campaigns across Google Ads and social as needed, often in partnership with digital agency. * Use Shopify and GA4 data to analyze customer behaviour, campaign and product performance, and site trends. Translate findings into recommendations that improve the customer experience, conversion and sales. * Develop, implement and optimize email flows and campaigns, including newsletters and automated journeys, to nurture leads and engage customers by target segment. * Manage the brand’s social presence, engage followers, handle escalations and develop strategies to grow the community. * Publish and update marketing initiatives on the site and consistently update and optimize layout, content hierarchy to support conversion. * Apply SEO, AIO and AEO best practices to website content and structure to improve visibility, search rankings, and discoverability. * Maintain deep expertise in Shopify’s marketing capabilities and identify opportunities to improve workflow efficiency, customer insights and store performance. * Provide regular updates and reports to stakeholders, with clear recommendations to improve reach, clarity, conversion, and impact. Manage multiple priorities and deadlines while maintaining accuracy, quality, and close attention to detail. * By joining our team, your contribution will help businesses and communities bring the right solutions to their electrical needs. If you are looking for an inclusive workplace that offers continuous development opportunities and brings state\-of\-the\-art solutions to our electrical community, then you are in the right place. Work Location: Calgary, Canada Availability: Full time

Job Title: Marketing Coordinator - Tourism Sarnia-Lambton Company: Tourism Sarnia-Lambton Job Category: Digital Marketing Roles & Responsibilities: Tourism Sarnia\-Lambton is the Destination Marketing Organization (DMO) for Lambton County welcoming visitors from all over the world. We are proudly supported by the Corporation of The County of Lambton and its tourism industry partners. It is our vision to foster a spirit of partnership within Sarnia\-Lambton to enhance tourism through programs, ideas and initiatives that will grow the tourism industry resulting in a greater economic impact for municipalities within the Sarnia\-Lambton area. The Marketing Coordinator is responsible for implementing Tourism Sarnia\-Lambton's destination marketing initiatives through advertising, digital communications, content creation, campaign execution, brand management and performance tracking. The position serves as the organization's primary marketing and communications resource while supporting tourism operators, events and destination initiatives through coordinated promotional activities. Duties and Responsibilities: * Implement the approved annual marketing plan and maintain an integrated calendar of campaigns, publications, content and advertising deadlines. * Coordinate print, digital, social media, radio, video and other approved advertising, including creative briefs, specifications, booking details, proofing and delivery * Support cooperative marketing initiatives as needed. Content Development * Develop content for: * Coordinate photography and video production. * Manage social media channels. * Coordinate digital advertising. * Maintain website content. * Support SEO initiatives. * Track campaign performance. * Monitor website and social media analytics. * Prepare marketing reports. * Measure advertising ROI. Brand Management * Maintain photo and video libraries. * Ensure brand consistency. * Manage marketing collateral. * Coordinate creative assets. Work Location: Point Edward, Canada Availability: Full time

Job Title: Senior Analyst, Digital Marketing Company: Nasdaq Job Category: Digital Marketing Roles & Responsibilities: We are seeking a detail\-oriented, data\-driven Senior Analyst, Digital Marketing to join the Financial Technology Marketing group at Nasdaq. Reporting to the Senior Manager, Digital Success, this role will help execute and improve digital marketing programs across web, SEO and AI search optimization support, paid media support, analytics, experimentation, and marketing operations. The role is suited to a hands\-on digital marketer who can manage multiple workstreams, translate performance data into recommendations, and collaborate effectively across content, creative, product, revenue, web, and marketing teams. The ideal candidate combines strong digital execution skills with analytical thinking, sound judgment, and a process\-oriented approach. This person will own defined operational deliverables while supporting SEO/AIO, paid media, web, and analytics specialists in delivering scalable, high\-quality digital experiences that improve visibility, engagement, and campaign performance. * Digital Operations \& Web Support + Manage and track incoming digital marketing requests from internal stakeholders, including intake, prioritization, workflow coordination, status updates, and timely resolution. + Provide day\-to\-day web production support for FinTech pages on Nasdaq.com, including page builds, updates, enhancements, quality assurance, and content maintenance. + Publish and edit articles, landing pages, and campaign content in the CMS, ensuring alignment with brand, accessibility, SEO, and web publishing standards. + Troubleshoot minor web and content issues and coordinate with web development or platform teams when escalation is required. + Maintain accurate project documentation, campaign records, and workflow status across project management platforms. * SEO, AIO \& Content Optimization Support + Assist with keyword, search trend, and competitive research to help channel leads identify content and audience growth opportunities. + Support SEO and AI search optimization efforts by preparing keyword inputs, metadata recommendations, content brief support, internal linking updates, structured content enhancements, and on\-page optimization tasks. + Help organize and maintain content across FinTech pages to improve consistency, discoverability, relevance, and ease of ongoing updates. + Coordinate with content, product, and revenue marketing teams to support scalable and localized digital experiences aligned to approved SEO/AIO guidance. * Video, Display \& Paid Media Support + Support the PPC specialist in building, launching, and optimizing YouTube, Display, and remarketing campaigns. + Assist with audience targeting, campaign setup, naming conventions, tracking parameters, conversion validation, and pre\-launch quality assurance. * Reporting, Analytics \& Marketing Team Support + Support recurring and ad hoc reporting requests across web, paid media, SEO/AIO, campaigns, and broader marketing team priorities. + Assist with data collection, dashboard updates, data quality checks, and consistent measurement inputs to help stakeholders understand digital and campaign performance. + Prepare supporting analysis, summaries, and first\-draft insights for review by manager + Help document reporting requirements, definitions, and recurring request processes to improve consistency, transparency, and turnaround time. omparing marketing campaign metrics against plan. Work Location: Toronto, Ontario, Canada Availability: Full time

Job Title: Marketing Specialist Company: Master Power Job Category: Digital Marketing Roles & Responsibilities: Master Power delivers advanced power solutions for industrial, commercial, and government applications worldwide. With roots dating back to 1962, the company blends decades of manufacturing expertise with modern innovation to design reliable fuel\-based generators and industrial process solutions focused on efficiency, durability, and performance. Master Power manages the full project lifecycle, from engineering and global procurement through manufacturing and logistics. The team is committed to helping clients achieve reliable performance, operational efficiency, and cost savings while preparing for future challenges. To learn more, visit https://masteraire.com. Role Description The Marketing Specialist is a full\-time, on\-site role based in Richmond Hill, ON. This position is responsible for executing and continuously improving marketing strategies that support business growth across both digital and traditional channels. The successful candidate will plan, execute, and evaluate marketing campaigns, manage website and social media content, support SEO and paid advertising initiatives, conduct market and keyword research, monitor campaign performance, and identify opportunities to improve traffic, lead generation, and conversions. A strong analytical mindset is essential. The successful candidate will be comfortable working with marketing data, performance metrics, attribution, dashboards, and reporting to understand what is working, identify areas for improvement, and make informed recommendations. The role requires someone who can move comfortably between strategy, analysis, content, campaign execution, and day\-to\-day marketing operations. The Marketing Specialist will also collaborate with sales, engineering, and operations teams to ensure marketing initiatives align with business objectives, maintain marketing materials and presentations, assist with events and trade shows where required, and contribute to the continued development of the company's overall marketing strategy. * 5\+ years of professional marketing experience is strongly preferred. * Experience planning, executing, monitoring, and optimizing digital marketing campaigns across multiple channels. * Strong knowledge of SEO, paid advertising, social media marketing, website optimization, and lead generation. * Experience with tools such as Google Ads, Google Analytics, Google Search Console, Meta Ads, SEO tools , CRM platforms, and other marketing analytics tools. * Strong data analysis and reporting capabilities, with the ability to interpret campaign data, identify trends, evaluate performance, and translate findings into practical marketing decisions. * Strong understanding of marketing KPIs, conversion tracking, attribution, lead generation, campaign performance, and return on marketing investment. * Experience conducting keyword research, market research, competitor analysis, customer research, and industry trend analysis. * Strong written and verbal communication skills. * Excellent organizational, time\-management, and problem\-solving skills. * Self\-motivated, accountable, proactive, and willing to learn and accept feedback. * B2B marketing experience is an asset. * Post\-secondary education in Marketing, Business, Communications, or a related field, or equivalent practical experience. * Must be currently located in Canada. * Must be available to work full\-time, on\-site in Richmond Hill, Ontario. Work Location: Richmond Hill, Ontario, Canada Availability: Full time

Job Title: Marketing Manager Company: Pomeroy Lodging Job Category: Digital Marketing Roles & Responsibilities: MARKETING MANAGER* This role is based both out of our downtown Calgary Office and up to three days on\-site at the Pomeroy Kananaskis Mountain Lodge. Reports to: Director of Sales \& Marketing The Role As a Marketing Manager, you will be responsible for developing and implementing effective marketing strategies to drive brand awareness, customer engagement, and revenue growth. This role involves managing budgets, and marketing campaigns across multiple channels, including digital, social media, website, email, events and traditional marketing. The ideal candidate will have strong leadership skills, a deep understanding of market trends and audience segments and can analyze campaign performance to optimize results. They will collaborate with cross\-functional teams and create strong partnerships with tourism organizations to align marketing efforts with overall business goals and ensure a consistent brand message. Success in this role requires a combination of strategic thinking, strong project management, creative execution, commercial awareness, leadership skills, and the ability to build productive relationships across the resort and with external partners. Job Responsibilities Reporting to the Director of Sales \& Marketing, you will be responsible for: * Strategy: Works with senior management and external agencies to develop and execute marketing strategies for the resort including paid advertising, website, social media, email, sponsorships, event promotions, departmental collateral and sales support. * Content Management: Oversees the content strategy and creation process, ensuring high\-quality and engaging assets (photos, video, blogs, sales tools, F\&B marketing materials, etc.) are aligned with our brand values and meet the needs of the business. * Social Media Strategy \& Management: Oversees the overall social media strategy, managing the growth of the resort’s presence on various social media platforms and supports the curation and creation of engaging content tailored to each platform. * Public Relations: Manages public relations efforts to enhance the resort’s brand image and collaborates with resort operations and brand team to plan and execute PR strategies. Supports the hosting of media and influencers to tailor digital content and marketing initiatives. * Campaign Management \& Reporting: Monitors and reports on the performance of online campaigns and initiatives. Utilize analytics tools to derive insights and guide strategy adjustments. * Website Management: Oversees the resort’s website, ensuring optimal performance and user experience. Works with agencies to implement SEO and AI best practices to enhance visibility and traffic. * Relationship Management: Fosters strong relationships with external agencies and tourism organizations to support the development and execution of innovative digital marketing campaigns. * Cross\-Departmental Collaboration: Works closely with all resort departments to ensure alignment of digital marketing efforts with overall business goals. * Budget Management: Manages the annual marketing budget, tracking spending against projections and optimizing investment in marketing initiatives to achieve strategic business objectives. * Leadership Skills: Directly supervise and provide training, direction, and ongoing coaching to the Marketing Coordinator, who reports directly to the Marketing Manager, while establishing clear priorities, expectations, workflows, and deadlines. Working Conditions Due to the 365\-day, a year operation of the Resort, the Marketing Manager may be exposed to long shifts that at times include late hours, weekends, and holidays. This position is set in a fast\-paced environment with high interaction levels with multiple platforms, software applications, outside partners, employees, and other stakeholders. The Marketing Manager will spend a lot of time multitasking competing priorities, and solving problems. Work Location: Kananaskis Village, Alberta, Canada Availability: Full time

Job Title: Senior Analyst, Digital Marketing Company: NASDAQ Job Category: Digital Marketing Roles & Responsibilities: We are seeking a detail\-oriented, data\-driven Senior Analyst, Digital Marketing to join the Financial Technology Marketing group at Nasdaq. Reporting to the Senior Manager, Digital Success, this role will help execute and improve digital marketing programs across web, SEO and AI search optimization support, paid media support, analytics, experimentation, and marketing operations. The role is suited to a hands\-on digital marketer who can manage multiple workstreams, translate performance data into recommendations, and collaborate effectively across content, creative, product, revenue, web, and marketing teams. The ideal candidate combines strong digital execution skills with analytical thinking, sound judgment, and a process\-oriented approach. This person will own defined operational deliverables while supporting SEO/AIO, paid media, web, and analytics specialists in delivering scalable, high\-quality digital experiences that improve visibility, engagement, and campaign performance.* Digital Operations \& Web Support + Manage and track incoming digital marketing requests from internal stakeholders, including intake, prioritization, workflow coordination, status updates, and timely resolution. + Provide day\-to\-day web production support for FinTech pages on Nasdaq.com, including page builds, updates, enhancements, quality assurance, and content maintenance. + Publish and edit articles, landing pages, and campaign content in the CMS, ensuring alignment with brand, accessibility, SEO, and web publishing standards. + Troubleshoot minor web and content issues and coordinate with web development or platform teams when escalation is required. + Maintain accurate project documentation, campaign records, and workflow status across project management platforms. * SEO, AIO \& Content Optimization Support + Assist with keyword, search trend, and competitive research to help channel leads identify content and audience growth opportunities. + Support SEO and AI search optimization efforts by preparing keyword inputs, metadata recommendations, content brief support, internal linking updates, structured content enhancements, and on\-page optimization tasks. + Help organize and maintain content across FinTech pages to improve consistency, discoverability, relevance, and ease of ongoing updates. + Coordinate with content, product, and revenue marketing teams to support scalable and localized digital experiences aligned to approved SEO/AIO guidance. * Video, Display \& Paid Media Support + Support the PPC specialist in building, launching, and optimizing YouTube, Display, and remarketing campaigns. + Assist with audience targeting, campaign setup, naming conventions, tracking parameters, conversion validation, and pre\-launch quality assurance. * Reporting, Analytics \& Marketing Team Support + Support recurring and ad hoc reporting requests across web, paid media, SEO/AIO, campaigns, and broader marketing team priorities. + Assist with data collection, dashboard updates, data quality checks, and consistent measurement inputs to help stakeholders understand digital and campaign performance. + Prepare supporting analysis, summaries, and first\-draft insights for review by manager + Help document reporting requirements, definitions, and recurring request processes to improve consistency, transparency, and turnaround time. omparing marketing campaign metrics against plan. Work Location: Toronto, Canada Availability: Full time

Job Title: Live Entertainment Marketing Specialist Company: True North Sports + Entertainment Job Category: Digital Marketing Roles & Responsibilities: What to be excited for in this role: * Lead the planning, development, and execution of a variety of deadline\-driven marketing/advertising campaigns for assigned events, ensuring effective utilization and management of budgets as well as use of appropriate ad mediums to hit the target demographic. * Write and distribute press releases, newsletters, presale/on\-sale announcements, discount offers, and other communications for assigned events. * Develop and execute promotional strategies that include discounting initiatives, email marketing campaigns, digital content, grassroots level outreach, media partnerships, and influencer engagement to increase ticket sales and generate excitement for entertainment events. * Manage venue social media channels by developing engaging, relevant and organic content for assigned events designed to increase visibility, engagement, and ticket sales. * Maintain entertainment websites and online listings ensuring accurate and timely updates for all event pages, offers, and promotional materials for assigned events. * Manage inventory of graphics for entertainment events, including curating appropriate ads to run on the venues’ CMS systems. * Initiate and manage value\-in\-kind and trade promotions for assigned events * Prepare and complete marketing settlement reconciliations for assigned shows ensuring accurate tracking of expenses and documentation. * Act as a media escort for non\-hockey events when required. * Support group sales, sponsorship teams, and other internal partners by providing marketing materials and promotional strategies. * Coordinate ticket giveaways, contest executions, and prize fulfillment, ensuring compliance with all requirements. * Regularly audit local event listings available online and on social media and ensure that events are accurately represented. * Participate in internal discussions to develop strategies and identify opportunities to maximize ticket sales. * Support special projects and organizational initiatives as required. * Provide administrative support to the event management team. We are True North! At True North Sports \+ Entertainment, we have developed a culture where our employees are engaged, challenged, and motivated. We are intentional in ensuring our employees personal values, match our organizational values of Team, Trust \& Respect, Integrity, Excellence and Community. Included as one of Manitoba’s Top Employers since 2008, our work environment is dynamic and fast\-paced, offering diverse opportunities that allow you to encounter a variety of situations and develop new skills. Work Location: Winnipeg, MB, Canada Availability: Full time

Job Title: Senior Digital Marketing Specialist Company: Fullscript Job Category: Digital Marketing Roles & Responsibilities: We’re an industry\-leading health technology company on a mission to help people get better. We started in 2011 with one simple idea. Make it easier for practitioners to access the products they trust so they can deliver better care. ### The Role: Fullscript is how thousands of healthcare providers deliver better care to their patients, and paid digital is one of our biggest growth levers. As Senior Digital Marketing Specialist, you’ll oversee paid strategy across search, social, and programmatic, manage a large budget, and have a dedicated experimentation budget to find the channels and tactics that will drive our next stage of growth. You’ll work with a high\-performing agency and a small in\-house team, with the autonomy to shape how Fullscript reaches new providers online. The ideal candidate is a data\-driven and strategic marketing leader who can balance hands\-on campaign management with long\-term strategic vision. You will shape Fullscript’s paid digital approach, mentor a growing team, and continuously evolve how Fullscript connects with healthcare providers online. * Paid Digital Strategy: Includes Paid Search, including Google’s AI\-driven formats (PMax, AI Max) and automated bidding, with the judgment to know when to lean into automation and when to take back control. Social, and Programmatic.Strategically drive planning, executing, and optimizing paid campaigns across platforms, focusing on customer acquisition. Ensure cohesive strategy across all channels. * Campaign Management: While hands\-on execution is managed by our agency, this role will be expected to optimize, and troubleshoot digital campaigns across the marketing funnel. Leverage market\-leading DSPs, Meta, Google Ads, and Microsoft Ads to achieve Fullscript’s growth goals. * Test \& Learn: Own a dedicated experimentation budget to pilot new channels, tactics, and formats, such as healthcare networks, CTV, LinkedIn, or emerging AI\-driven ad products. Design tests with clear hypotheses and success criteria, and make the call on what scales and what gets cut. * Data Analysis \& Insights: Own how we measure paid performance, using incrementality testing, first\-party data, and offline conversion tracking to optimize toward qualified providers and revenue, not just leads. Navigate signal loss and healthcare advertising restrictions, and turn large data sets into clear recommendations that drive efficiency and ROI. * Team Collaboration \& Leadership: Work closely with internal teams including marketing, creative, and data, while also managing external partners. Provide mentorship and guidance to junior team members, ensuring the effective execution of campaigns. * Client \& Partner Relationships: Develop and maintain strong relationships with external partners, and cross functional stakeholders. Collaborate on strategy and planning for campaigns as part of Fullscript’s broader marketing mix. * Process Improvement: Actively contribute to the development and enhancement of Fullscript’s paid digital capabilities, using AI tools and automation to speed up reporting, analysis, and creative iteration. Identify and implement process improvements to automate and streamline workflow to ensure efficient high\-quality campaign delivery. * Budget Management: Oversee your portion of the paid digital budget management, including spend delivery, invoicing, investment, and forecast tracking. Help drive profitability within the department while ensuring campaign efficiency and performance. ### What You’ll Bring: Great work happens when people feel supported, trusted, and inspired. At Fullscript, we stay curious and keep finding smarter ways to make care better. We grow together, take on new challenges, and focus on impact. We put people first, work as a team, and leave egos at the door. We use AI tools to support parts of the hiring process, including screening and reviewing responses. Final hiring decisions are always made by people and follow all applicable privacy and employment laws in Canada and the U.S. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Work Location: Toronto, ON, Canada Availability: Full time

Job Title: Digital Marketing Manager Company: Lantern Job Category: Digital Marketing Roles & Responsibilities: As a Microsoft services partner, we hold ourselves to the highest standards of technical excellence. This commitment to quality is evident not only in our work but also in how we support and empower our employees. At Lantern, our culture mirrors our core values and unwavering dedication to realizing our purpose and vision, making it a dynamic and fulfilling workplace. Together, we transcend the ordinary and achieve extraordinary results. Digital Marketing Manager Lantern is hiring a digital marketer to build and run our digital properties, campaigns, and develop our account\-based marketing (ABM) engine. You'll turn go\-to\-market priorities into targeted, multi\-touch campaigns across email, social and paid digital that reach the right buying groups at our target accounts. You'll own HubSpot as our main marketing platform, and you'll set up the reporting that shows how marketing drives pipeline and revenue. You'll work closely with Go\-To\-Market and sales. This role is for someone who can plan the strategy, build the campaigns in HubSpot, and explain the results to leadership. Key Responsibilities Account\-based marketing strategy and execution * Work with GTM and sales to define and prioritize target account lists, ideal customer profiles and buying\-group personas * Design and launch tiered ABM programs (1:1, 1:few, 1:many) with messaging tailored by industry, account and role * Coordinate multi\-touch, multi\-channel plays across email, LinkedIn, paid social, web and sales outreach, timed so sales and marketing reach each account together * Track account engagement, intent signals and progression through the funnel, and flag when accounts are ready for sales Email Marketing * Own the email program from start to finish: strategy, segmentation, copy, build, QA, deployment and optimization * Build automated nurture flows, workflows and lead\-scoring models in HubSpot for each persona and buying stage * Run ongoing A/B and multivariate tests on subject lines, content, CTAs and send timing * Keep deliverability high, lists clean and the program compliant (CAN\-SPAM, GDPR, CASL) Social and paid digital * Plan and manage organic and paid social, especially LinkedIn, including account\-targeted ads, Matched Audiences, Sponsored Content and Thought Leader Ads * Create social campaigns that support ABM plays, product launches, partner moments and events * Manage digital ad budgets and pacing, and shift spend toward the channels and audiences that perform best HubSpot ownership and marketing operations * Serve as Lantern's in\-house HubSpot expert across Marketing Hub and, where relevant, Sales Hub * Build and maintain workflows, lists, lead scoring, lifecycle stages, landing pages, forms, CTAs and campaign tracking * Set up and enforce data hygiene, UTM standards, naming conventions and property structure * Work with sales on CRM handoffs, lead routing, SLAs and HubSpot integrations (LinkedIn, webinar platforms, enrichment tools) Reporting, analytics and optimization * Build and own marketing dashboards in HubSpot (with Power BI or Excel for deeper analysis) covering campaign, channel and account\-level performance * Report on the metrics that matter: target\-account engagement and coverage, MQL/SQL conversion, pipeline sourced and influenced, velocity, CAC and ROI * Set up campaign attribution and give leadership clear monthly and quarterly readouts with insights and recommendations * Use the data to test and improve audiences, content, channels and spend Reporting, analytics and optimization * Build and own marketing dashboards in HubSpot (with Power BI or Excel for deeper analysis) covering campaign, channel and account\-level performance * Report on the metrics that matter: target\-account engagement and coverage, MQL/SQL conversion, pipeline sourced and influenced, velocity, CAC and ROI * Set up campaign attribution and give leadership clear monthly and quarterly readouts with insights and recommendations * Use the data to test and improve audiences, content, channels and spend * Support events and GTM moments Supporting events and GTM moments * Run digital programs before and after events (target\-account invitations, nurture, social amplification and follow\-up sequences) so that events at conferences such as GitHub Universe and partner tours turn into pipeline Work Location: Edmonton, Alberta, Canada Availability: Full time