Digital Content Coordinator

Job Title: Digital Content Coordinator Company: University of Toronto Job Category: Digital Marketing Roles & Responsibilities: The Office of Student Experience \& Wellbeing's (OSEW) mission is to support the academic and personal success of U of T Scarborough students. The Office is committed to maintaining efficient and effective programs and services that enhance student development inside and outside the classroom by providing strategic guidance and oversight for the following units: Academic Advising \& Career Centre, AccessAbility Services, Athletics \& Recreation, Health \& Wellness Centre, Student Life International Student Centre, and Student Housing \& Residence Life. Whether you have questions about your academic or career options, seeking disability support, looking for ways to stay active, interested in joining a club, need to see a doctor or are exploring housing options \- we have you covered. Reporting to the Manager, Marketing, Communications and Strategic Initiatives, the Digital Content Coordinator will play a key role in the planning, implementation and evaluation of social media and digital marketing initiatives that support the goals and priorities of OSEW and its portfolio units. Working collaboratively with the OSEW team, the incumbent will ensure all digital communications and marketing activities align with University branding guidelines and strategic goals and objectives of the University of Toronto Scarborough's Marketing \& Communications Office. The successful candidate will lead the creation and implementation of engaging social media campaigns; develop compelling content for digital platforms, newsletters, websites, and other communication channels; and monitor, compile, and analyze digital engagement metrics and emerging trends to inform strategic decision\-making and enhance campaign effectiveness. As OSEW's subject matter expert in social media, the incumbent will provide guidance and recommendations to clients and stakeholders on best practices for maximizing online presence, audience growth, and engagement across multiple platforms. Your responsibilities will include: * Planning and implementing components of digital media communications projects * Writing and editing copy and content to advance communications objectives (ie. researching and writing stories for assigned channels, website, digital newsletter etc.) * Advising clients on social media strategies and planning activities * Creating and maintaining presence on social media platforms * Implementing social media campaigns and advising on strategies to maximize social media presence and growth * Tracking and monitoring social media analytics and trends * Analyzing data to ensure effectiveness and ongoing ROI for marketing efforts and initiatives * Adhering to the university’s established brand guidelines To be successful in this role you will be: Job descriptions are available upon request for internal applicants.* The University of Toronto has implemented a process to substantiate Indigenous Membership/Citizenship/Enrolment for candidates who identify as Indigenous. For more information about this process, please refer to the* Indigenous Substantiation Website.* Work Location: Toronto, Canada Availability: Full time

Essential Qualifications: * Bachelor's Degree in Communications, Public Relations, or Marketing, or an equivalent combination of education and experience. * Minimum four (4\) years of related experience researching, writing and creating digital content and feature stories; creating and managing social media content calendars and platforms; implementing digital media and communication plans; implementing social media campaigns, developing metrics and analyzing social media data and contributing to the planning of communication and marketing strategic initiatives. * Demonstrated experience pitching original story ideas and completing all phases of the creative process including: concept development, research, interviews, writing, recording, editing, distribution, etc. * Proven experience conceptualizing, developing and executing high impact, digital marketing campaigns based on departmental strategic plans * Extensive experience managing social media platforms (ie. Instagram, YouTube) * Strong understanding and working experience utilizing Google Analytics, social media analytics and other ROI tracking tools. * Strong graphic design experience to create and edit digital content and imagery * Demonstrated work experience balancing competing priorities and multiple projects concurrently with tight timelines * Must have experience supervising casual employees and/or work\-study students * Superior writing and editing skills. Excellent oral and interpersonal communication skills. * Strong proficiency with Microsoft Office (Word, Excel, PowerPoint); advanced working proficiency with Adobe Creative Cloud and Canva, including graphic design. Strong proficiency with software utilized to create and manage social media content calendars. * Applicants are expected to show evidence of a commitment to equity, diversity, inclusion, and the promotion of a respectful and collegial learning and working environment * Must have a high level of attention to detail and demonstrated ability to meet deadlines in a fast\-paced environment * Deep knowledge of digital media platforms, digital marketing and audience segmentation * Thorough understanding of SEO and its function to drive content strategy and enhance user experience * Ability to work collaboratively and cooperatively with team members and establish effective working relationships with a wide range of people from a variety of organizational and social cultures * Well\-informed on industry best practices and trends in digital communications * Well\-informed on social applicable copyright, access and privacy laws * Well\-informed on Accessibility for Ontarians with Disabilities Act (AODA) guidelines (ie. web accessibility) Lived Experience Statement Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ\+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position. The University of Toronto embraces Diversity and is building a culture of belonging that increases our capacity to effectively address and serve the interests of our global community. We strongly encourage applications from Indigenous Peoples, Black and racialized persons, women, persons with disabilities, and people of diverse sexual and gender identities. We value applicants who have demonstrated a commitment to equity, diversity and inclusion and recognize that diverse perspectives, experiences, and expertise are essential to strengthening our academic mission. The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities. Key Skills: Digital Marketing, SEO, Analytics Salary: CAD 79640 - 101845 per yearly