Web Content Specialist

Job Title: Web Content Specialist Company: HCF (Australia) Job Category: Digital Marketing Roles & Responsibilities: * Bring our brand story to life – create engaging, on\-brand content across websites, mobile, email, social media, articles and other digital channels. * Put members at the centre – turn complex information into clear, accessible and useful content that helps people understand their healthcare options. * Write, edit and optimise – produce high\-quality copy that reflects our tone of voice, supports SEO and drives engagement and organic growth. * Partner across the business – collaborate with Marketing, Digital and internal stakeholders to deliver content for campaigns, product launches and key business initiatives. * Use insights to make an impact – monitor content performance, interpret analytics and apply learnings to continually improve the member experience. * Champion content excellence – uphold editorial standards, accessibility and content governance, ensuring everything we publish is accurate, consistent and fit for purpose. At HCF, your work contributes to something bigger. You’ll join a purpose\-led organisation that puts members first and continually looks for better ways to support their health and wellbeing. We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include: We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity. We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date. Work Location: Sydney, NSW, Australia Availability: Full time

We’re looking for a talented Web Content Specialist to bring this purpose to life through compelling, customer\-focused content. Joining our Brand and Content team, you’ll help shape how members experience HCF across our digital channels, turning complex information into clear, engaging and meaningful communications. This is an opportunity to combine your creativity, editorial expertise and digital marketing knowledge to create content that builds trust, strengthens our brand and makes a genuine difference to people’s healthcare experiences. Culture \& Benefits Key Skills: Digital Marketing, SEO, Analytics Salary: Not disclosed