Manager,Sr.-Digital Marketing

Job Title: Manager,Sr.-Digital Marketing Company: Future Electronics Job Category: Digital Marketing Roles & Responsibilities: Job Description Job Title: Manager,Sr.\-Digital Marketing Job Description: About the Role The Senior Manager \-Digital Marketing will focus on digital initiatives and be responsible for strategic and tactical marketing programs. Reporting to the Director, the manager will play a key role in developing and implementing effective, measurable digital marketing strategies to drive business growth, retain and upsell existing customers and capitalize on opportunities to raise brand awareness and increase sales/market share in a highly competitive industry. The successful candidate will have the ability to manage the digital elements of the marketing mix, integrating with offline efforts. S/he will also have a solid track record managing projects from start to finish, including planning and strategy, working with product managers, creative teams, IT and outside vendors to maximize revenue through product sales and customer satisfaction. Responsibilities include identifying opportunities to drive increased prospect and customer engagement, creating online marketing campaigns, contributing to website development, assisting with product positioning and tracking digital marketing campaigns to provide recommendations for future marketing efforts. S/he will be involved with the strategic planning\- setting KPIs, determining timing and priority of digital initiatives, etc Key Responsibilities Managing a web team and work collaboratively with content managers, Supplier Marketing Mangers, developers and designers. Use CRM to manage, develop and segment customer databases and to identify opportunities to improve targeting, grow sales and strengthen customer relationships 6\+ years of experience in a related role plus project management experience Work Location: Kirkland, Quebec, Canada Availability: Full time

Qualifications Business or marketing\-related degree or equivalent professional qualification Experience with CMS Experience with Google Analytics Experience in the industry an asset Experience with SaaS solutions Key Skills: Digital Marketing, SEO, SEM, Analytics Salary: Not disclosed