Assistant Manager - Digital Marketing

Job Title: Assistant Manager - Digital Marketing Company: MakeMyTrip Job Category: Digital Marketing Roles & Responsibilities: Core Responsibilities * Own end\-to\-end management of paid user acquisition channels , from campaign and ad creation to daily optimizations, budget adjustments * Strategize, execute, and optimise SEM campaigns across multiple platforms (Google Ads, Bing, etc.) to achieve key performance objectives. * Plan, Manage and optimise app acquisition campaigns across platforms * Conduct comprehensive keyword research and analysis, utilising industry\-leading tools and best practices. * Monitor, analyse, and interpret campaign performance metrics, implementing strategic optimisation techniques for continuous improvement. * Collaborate closely with cross\-functional teams (marketing, content, and product) to align SEM and App acquisition strategies with broader marketing objectives. * Manage budgets, forecast expenditures, and deliver insightful reporting on campaign performance to stakeholders. * Stay on top of industry trends and regulations in the paid social space and ensure we adapt to trends proactively. * Plan, execute, and optimise non\-English campaigns across priority markets, working closely with local teams to identify vernacular keywords, develop localised messaging, and improve campaign efficiency and conversion. * Demonstrates the ability to experiment with and adopt emerging AI trends, tools and technologies to improve day\-to\-day task efficiency. * 4 \- 5 years of hands\-on campaign and budget management experience with high\-growth consumer tech startups/ ecommerce companies, / large scale advertisers * Strong Excel skills: Ability to analyse data, create reports, and manage large datasets efficiently to support campaign decisions. * Proficient in Google Ads Editor: Comfortable managing multiple accounts, making bulk changes, and optimising campaigns for better performance. * Campaign management expertise: Skilled in executing bulk updates and optimisations while maintaining accuracy and attention to detail. * Prior experience in International markets would be an advantage * Adaptable and growth\-oriented mindset: Calm under pressure, eager to learn new tools and processes, and ready to unlearn previous ways of working when required. * Soft skills: Good communication, an eager mind, a curious POV, and a willingness to challenge the BAU would be highly preferred. * Proven experience in running performance campaigns (CPC, CPA, CPT, etc.) and display campaigns across Google, Facebook, YouTube, Bing, affiliates, DSPs, TikTok and any other leading ad networks * Experience with tools including Google Adwords, Keyword Tools, Google Analytics, Facebook Ads/Business Manager, YouTube Ads, DV360, MMPs: Branch/AppsFlyer and others * Prior experience in app marketing will be highly preferred. * Idea of running programmatic, reach, frequency/awareness based campaigns across digital channels would be a plus. * A solid understanding of digital marketing. Proficiency in performance marketing channels and user acquisition KPIs * Previous experience working with ecommerce companies or large scale advertisers * Proven track record of developing and executing successful paid search marketing and app acquisitions. * Strong analytical skills with the ability to analyse data and derive meaningful insights using Google Analytics and MMP for mobile app acquisitions Work Location: Bengaluru, Karnataka, India Availability: Full time

Required Skills And Experience Technical Skills Key Skills: Digital Marketing, SEM, Google Ads, Analytics, Performance Marketing Salary: Not disclosed