Digital Marketing Manager

Job Title: Digital Marketing Manager Company: Funky Monkeys Play Center Job Category: Digital Marketing Roles & Responsibilities: Job Title\- Marketing Manager Reporting to\- Managing Director Brief about the Role* The Marketing Manager will lead the brand strategy, digital growth, local center marketing, and community engagement for Funky Monkeys. You will be responsible for driving footfall across all locations during peak and off\-peak periods, building high\-converting campaigns for birthday party bookings, expanding our brand awareness among young parents, and forming strategic partnerships with schools, playgroups, and mommy influencers. Roles and Responsibilities* Collateral, Vendors \& Digital Asset Management * Collateral Production: Coordinate with graphic designers and printing vendors for the creation, updation, and timely delivery of all marketing collaterals across all center locations. * Website Management: Oversee website updates by coordinating directly with the external website development agency. * CRM \& Customer Segmentation: Manage and maintain the CRM database, ensuring data accuracy, clean records, and targeted customer segmentation for campaigns. * Campaign \& Offer Rollouts: Manage the communication and seamless rollout of special offers, deals, seasonal discounts, and promotional campaigns across all channels. * Sponsorships \& Monetization: Drive sponsorship opportunities for Funky Monkeys and identify potential business clients interested in advertising on in\-center customer engagement screens. * School \& B2B Outreach: Liaise with schools and school group operators to promote, schedule, and coordinate school group mornings, educational visits, and special programs. Events, Social Media \& Reputation Management * Events \& Special Activities: Plan, organize, and execute special events, workshops, and festive activities across all Funky Monkeys centers. * Social Media \& Agency Management: Handle official social media pages, respond promptly to customer queries, and coordinate closely with appointed social media and performance marketing agencies. * Google Business \& Online Reputation: Monitor Google Business profiles and ratings for all centers, responding professionally to all customer reviews and feedback. * Off\-Peak Footfall Generation: Design and execute hyper\-local campaigns to boost center traffic during non\-peak weekday hours. * Party \& Event Lead Generation: Develop targeted digital and local marketing strategies to generate high\-converting leads for birthday party bookings. * Brand Consistency: Ensure all visual assets, messaging, tone of voice, and center\-level materials strictly adhere to Funky Monkeys brand guidelines. \_ If this role excites you, Share your resume at HR@funkymonkeys.in \_ Work Location: In person Work Location: Maharashtra, India Availability: Full time

Experience\- 4\-7 Years Must Have* * Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (MBA in Marketing preferred). * Experience: 0-2 years of proven marketing experience in retail, family entertainment centers (FECs), hospitality, quick\-service restaurant (QSR) chains, or child\-centric brands. * Technical Skills: Hands\-on experience with CRM platforms, Meta Business Suite, Google Business Manager, and website CMS tools. * Interpersonal \& Analytical Acumen: Strong negotiation, event planning, and campaign tracking skills with a sharp eye for detail. Benefits: Experience: Key Skills: Digital Marketing, Performance Marketing Salary: INR 14000 - 60000 per monthly