Performance Marketing Lead

Job Title: Performance Marketing Lead Company: Salt Job Category: Digital Marketing Roles & Responsibilities: We are looking for an exceptionally talented, data\-obsessed Performance \& Growth Marketing Lead to own, build, and optimize the global digital acquisition engine for a premier luxury travel and African safari group. Designed for a sharp growth marketer who thrives in fast\-paced, startup\-tech environments, this role sits at the intersection of analytics\-driven performance marketing, conversion tracking, and high\-impact channel acquisition as we enter peak booking season. In this fully remote role, you will bridge performance data and commercial leadership, owning marketing performance across paid channels for both high\-end direct\-to\-consumer (B2C) and global trade partner (B2B) markets. Duties and Responsibilities: * Own, run, and optimize performance marketing strategy, budget allocation, and continuous A/B testing across Google Ads and Meta Ads across key global source markets. * Build out and maintain end\-to\-end measurement and conversion attribution across GA4 and HubSpot to trace every B2C inquiry and B2B lead back to its source. * Establish live performance dashboards in HubSpot to track spend, ROAS, CAC, cost per lead, and lead\-to\-booking conversions for executive leadership. * Build and refine automated HubSpot lead\-nurturing journeys (B2C and B2B). * Direct and guide the internal Digital Marketing Specialist to ensure landing pages, web assets, and design elements align with performance campaign goals. * Measure and analyze the commercial return on trade partner campaigns, incentives, and new market expansion efforts. * Maintain a fast, data\-driven execution pace to capture immediate market demand as the business enters peak booking season. Work Location: South Africa Availability: Full time

Salary: R 65 000 \- R 75 000 CTC per month (depending on experience) Requirements: * 3\+ years’ proven experience in performance or growth marketing, managing budgets and delivering quantifiable commercial results. * Deep, hands\-on expertise with Google Ads, Meta Ads, and GA4 tracking and attribution. * Proven experience with HubSpot or similar enterprise CRM platforms, with the technical ability to set up automated nurture workflows and custom performance dashboards. * Strong working background in both B2C (high\-ticket/luxury consumer acquisition) and B2B (trade/partner channel demand generation) environments. * Prior experience in a high\-growth startup, fast\-paced tech environment, or agile growth setup where speed\-to\-market and rapid testing are essential. * Exceptional analytical fluency with a relentless focus on data, spreadsheets, attribution models, and turning insights into immediate revenue growth. Key Skills: Digital Marketing, Google Ads, Meta Ads, Analytics, Performance Marketing Salary: Not disclosed