Digital Marketing Executive

Job Title: Digital Marketing Executive Company: Hackstons Job Category: Digital Marketing Roles & Responsibilities: Role Overview We are looking for a proactive, commercially minded Marketing \& E\-Commerce Executive to drive campaigns across our online store. This is a hybrid role, around two\-thirds of your time will focus on marketing, and around one\-third on the day\-to\-day running of our website. Reporting to the E\-Commerce Manager, you will work alongside our external paid media agency and collaborate closely with our in\-house creative studio. Key Responsibilities: From Day One * Plan, create, and publish organic social media content. * Compile comprehensive organic social media performance reports. * Lead blogger and influencer outreach strategy. * Ad\-hoc: provide support for press launches and in\-store retail events. * Ad\-hoc: coordinate on\-set photo and video shoots with the internal studio team. * Manage end\-to\-end online product merchandising, ensuring correct categorisation, cross\-selling, upselling, and visual alignment with luxury brand standards. * Maintain and help optimise site search, taxonomy, filters, and product recommendations. Site Management \& Promotions * Own day\-to\-day site administration and content updates across all web properties (Homepage, Category, Product, Landing and Event pages). * Execute and manage digital promotions, promotional codes, tags, sitewide banners, and seasonal campaign updates, ensuring they align with the email and social media calendar. * Maintain sitewide navigation, menu structures, and page layouts. Key Responsibilities: Future Growth The following responsibilities are not part of the role at launch. You will take them on a few months after joining, once you are fully settled into your core responsibilities. Partner directly with the E\-Commerce Manager to build and launch brand\-new marketing channels from scratch, including Affiliate Marketing, Loyalty Programmes, and Referral Programmes. * Management: Report directly to the E\-Commerce Manager on channel performance, site updates, campaign optimisation, and growth roadmaps. * Direct Team: Work alongside our external paid media agency. * In\-House Creative Studio: Partner directly with content writers, photographers/videographers, and graphic designers to brief and deliver visual assets and copy, and upload them to the site. * Ad\-Hoc: Assist wider store teams with ad\-hoc activations and live press events. Work Location: London, England, UK Availability: Full time

Salary: Up to £35,000 Depending on Experience Profile \& Requirements * Prior exposure to setting up or running affiliate, referral, or loyalty programmes. * Hands\-on experience with an e\-commerce platform (WooCommerce, Shopify, Magento) * A background in, or passion for, whisky, fine spirits, or luxury retail. * Experience executing influencer/blogger outreach. * Experience coordinating content production, including briefing and overseeing photography/videography shoots. * Experience in a fast\-paced environment (adapt quickly and take end\-to\-end ownership). * Company pension, 21 days holiday \+ Bank Holidays * Eligibility for our Cask Loyalty Programme (gifted casks at 3, 5 and 10 years) * Staff discount in our Knightsbridge retail experience Key Skills: Digital Marketing, Email Marketing Salary: GBP 35000 - 35000 per yearly