Sr. Mrg/Assoc Dir - Category (F&O - Acquisition)

Job Title: Sr. Mrg/Assoc Dir - Category (F&O - Acquisition) Company: CoinDCX Job Category: Digital Marketing Roles & Responsibilities: About The Role The Futures New Volume Charter is the growth engine for CoinDCX’s F\&O business. This charter owns the entire top\-of\-funnel and early lifecycle journey – from acquiring new F\&O users through Brand and Performance Marketing, to activating them in M0 (first month) and building trading habit in M1 (second month). As Senior Manager, you will be the single owner of new user volume for Futures. Your job is to ensure that the right users enter the funnel, activate quickly, and ramp their trading volumes within the first two months. You’ll work across Marketing, Product, Growth, and Data to build scalable acquisition\-to\-activation systems – not one\-off campaigns. This is a high\-stakes, high\-autonomy charter. You’ll think like a GM for the “new user” segment – owning the numbers, diagnosing problems from first principles, and driving cross\-functional execution with urgency. If the situation demands, you will also build and manage a small team to scale this charter. You’ll Excel in This Role If You * Think in Funnels and Cohorts: You naturally decompose a growth problem into funnel stages and cohort behaviours. You know the difference between an acquisition problem and an activation problem and solve accordingly. * Have Acquisition DNA: You’ve worked closely with or within marketing/growth teams. You understand CAC, payback periods, channel mix, and how to hold acquisition spend accountable to downstream volume, not just sign\-ups. * Solve from First Principles: You don’t copy playbooks. You diagnose the root cause, build a hypothesis, test it, and iterate. You ask “why” five times before asking “how.” * Are Data\-Obsessed: You live in dashboards but don’t wait for them. You write your own SQL, pull raw data, and form hypotheses before the weekly review. * Influence Across Functions: You get things done through Product, Marketing, and Tech without positional authority. You build trust through clarity and follow\-through. * Move Fast with Rigour: You bias for action but never skip the “why.” You can run a sprint and a strategy session in the same week. Hiring Process * Application Review – We assess for skills, alignment, and intent. * Recruiter Connect – A short conversation to understand you better. * Functional Round(s) – Deep dive into your approach, craft, and problem\-solving. * Assignment / Simulation Round – A take\-home task or live problem\-solving exercise to understand how you think and execute. * Culture \& Values Discussion – A conversation to understand our ways of working and how you thrive best. * Founder Conversation (Optional) – For certain roles, you may meet our founders to explore strategic alignment. Where We Work We believe the best ideas emerge when people build together. Collaboration, speed, and trust come alive when teams share the same space. This role is based out of our Bengaluru office, where energy, alignment, and innovation move in real time. Mental Wellness Support: Access to therapy and wellness resources. Work Location: Bengaluru, Karnataka, India Availability: Full time

Nice\-to\-Have Qualifiers * MBA from a Tier\-1 institute. * Prior category or P\&L ownership experience. * Experience at Tier\-1 startups or high\-growth B2C platforms. * Familiarity with crypto, trading, or financial products. * Experience managing performance marketing budgets or working closely with performance teams. Perks That Empower You Design Your Own Benefits: Flexible perks to match your lifestyle. Key Skills: Performance Marketing Salary: $2