Digital Marketing & Marketing Operations Specialist

Job Title: Digital Marketing & Marketing Operations Specialist Company: INFILYSIS Inc. Job Category: Digital Marketing Roles & Responsibilities: We are looking for a highly organized and execution\-focused professional who can manage digital marketing, marketing operations, CRM automations, learning platforms, and technical systems that support our business growth. This role requires someone who enjoys both marketing and technology and is comfortable managing multiple digital platforms, campaigns, and operational workflows. Key Responsibilities 1\. Performance Marketing \& Lead Generation * Plan, launch, and optimize Meta Ads (Facebook \& Instagram) and Google Ads campaigns. * Conduct keyword, audience, and competitor research. * Manage remarketing campaigns and audience segmentation. * Perform A/B testing of creatives, landing pages, headlines, and campaign strategies. * Monitor KPIs including CPL, CPC, CTR, ROAS, conversion rates, and lead quality. * Set up and manage Meta Pixel, Google Tag Manager, Google Analytics 4 (GA4\), and conversion tracking. * Manage advertising budgets and continuously improve campaign ROI. * Work closely with the sales team to improve lead quality and conversion performance. 2\. Content Strategy \& Brand Management * Develop and execute the content strategy across LinkedIn and other digital platforms. * Manage and grow the LinkedIn presence of the company page and the coach's professional profile. * Plan monthly content calendars aligned with business goals. * Create marketing creatives using Canva or similar tools. * Produce faceless videos, promotional videos, short\-form content, and social media assets. * Write ad copy, campaign messaging, landing page content, and promotional materials. * Coordinate content requirements with internal stakeholders. * Ensure consistent branding and messaging across all digital channels. * Plan and execute digital campaigns for webinars, workshops, live events, and promotional launches. * Manage landing pages, Calendly booking systems, registration workflows, and confirmation emails. * Configure and manage Zoom meetings, webinars, registrations, approvals, reminders, and technical setup. * Coordinate campaign timelines and ensure all marketing assets are ready before launch. * Monitor campaign performance and recommend improvements. * Manage GoHighLevel (GHL) CRM and marketing automation workflows. * Build and maintain email automation, WhatsApp automation, lead nurturing sequences, and CRM pipelines. * Optimize lead routing, tagging, follow\-up workflows, and campaign automations. * Maintain CRM data quality and reporting dashboards. * Continuously improve operational efficiency through workflow automation. 5\. LMS \& Digital Learning Platform Management * Manage the Learning Management System (LMS) and Spotlighter platform. * Grant and revoke course access for students. * Upload, organize, and maintain training videos and course materials. * Coordinate internal video publishing and learning content updates. * Monitor platform functionality and troubleshoot user access issues. * Ensure students receive timely access to learning resources. * Manage Microsoft 365 user administration, including account creation, access management, and permissions. * Support digital security best practices by managing user access, password policies, and account administration. * Coordinate employee access to internal systems and software. * Assist with monitoring digital assets, software licenses, and operational tools. * Support implementation and maintenance of business technology platforms. * Coordinate with vendors and service providers when technical support is required. * Monitor campaign performance using Google Analytics and platform dashboards. * Prepare weekly and monthly marketing reports. * Analyze campaign performance, lead quality, and conversion metrics. * Recommend improvements based on data and business objectives. * Support leadership with insights for marketing and operational decision\-making. Performance Marketing\- Meta Ads, Google Ads , Google Analytics 4 (GA4\), Google Tag Manager (GTM), Meta Pixel, SEO Fundamentals, Landing Page Optimization Marketing Operations\- GoHighLevel (preferred), CRM Automation, Email Marketing, Workflow Automation, Funnel Management, Lead Generation, Webinar Management Content \& Creative\- Canva, Basic Video Editing, LinkedIn Marketing, Content Planning, Copywriting, Social Media Management Technical Platforms\- WordPress, Microsoft 365 Administration, Microsoft Teams, Outlook, Excel, Google Workspace, Learning Management Systems (LMS), Spotlighter (preferred) * Is execution\-focused and highly organized. * Thinks both strategically and operationally. * Can independently manage multiple projects and deadlines. * Is comfortable working with marketing platforms and technical systems. * Has strong analytical and problem\-solving skills. * Learns new software quickly and enjoys automation. * Takes ownership of projects from planning to execution. * Works effectively in a fast\-paced remote environment. Work Location: Remote Work Location: Gujarat, India Availability: Full time

Experience: 1 year Infilysis is a Canada\-based career coaching company helping newcomers and internationally trained professionals secure professional careers across Canada. Through personalized coaching, career strategies, interview preparation, and digital learning platforms, we help our clients achieve successful career outcomes. Candidates should have practical experience in most of the following: Preferred Qualifications * 3–6 years of hands\-on experience in Digital Marketing, Marketing Operations, or Marketing Automation. * Experience managing CRM systems, marketing workflows, or LMS platforms. * Prior experience in education, career coaching, consulting, SaaS, or service\-based businesses will be an advantage. * Familiarity with the Canadian or North American market is a plus. Benefits: Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics, Email Marketing, Performance Marketing Salary: INR 30000 - 80000 per monthly