Social Media Manager

Job Title: Social Media Manager Company: University of Auckland Job Category: Digital Marketing Roles & Responsibilities: Company Description Waipapa Taumata Rau \| The University of Auckland is New Zealand's leading university, recognised for its excellence in teaching, research, and impact on communities both locally and globally. Our Marketing and Recruitment team plays a critical role in shaping how the University engages with prospective students, current students, staff, alumni, donors, partners and wider communities. Through compelling storytelling, audience insight and strategic communications, we help bring the University’s brand to life across multiple channels and audiences. Job Description Job Description This is an exciting opportunity to lead the University's organic social media presence, driving audience engagement, brand awareness, and storytelling across Instagram, Facebook, TikTok, LinkedIn and YouTube. As our social media subject matter expert, you'll develop and deliver social media strategies that connect with diverse audiences and support the University's broader marketing, communications and recruitment objectives. You'll understand what makes content perform on different platforms and use audience insights, analytics and emerging trends to continuously optimise results. This role offers the opportunity to combine strategic thinking, creativity and data\-driven decision\-making while helping one of New Zealand's most recognised brands connect with audiences in meaningful ways. Key responsibilities include: * Implementing and optimising the University’s organic social media strategy. * Leading content planning and storytelling across multiple social platforms * Using audience insights and performance data to inform content and channel decisions * Protecting and enhancing the University’s brand reputation while proactively managing reputational risk across social media channels * Partnering with stakeholders to identify, develop and amplify compelling stories * Advising teams across the University on social media best practice * Monitoring trends, emerging platforms and new opportunities for engagement * Driving innovation through experimentation, testing and continuous improvement * Managing social media governance, brand consistency and reputational risk * Leading and mentoring social media team members This is a full\-time, 37\.5 hours per week role on a permanent contract to commence from January 2027\. The Social Media team sits at the heart of these efforts, leading the University's presence across social channels and bringing our stories to life through audience\-led content, creative storytelling and data\-informed decision making. Working closely with Communications, Marketing \[MS1] Business Partners, the International Office and wider marketing teams, the Social Media Manager plays a pivotal role in helping the University engage with audiences in meaningful and impactful ways. To be successful in this role, you will bring significant experience in social media, digital marketing, brand management, communications or a related discipline. To be successful in this role, you will have: * Significant experience leading audience\-led social media strategies in a large, complex organisation or for a high\-profile brand. * Deep expertise across Instagram, Facebook, TikTok, LinkedIn and YouTube, with a strong understanding of platform\-specific audiences and content. * Proven ability to influence stakeholders, build trusted relationships and translate social media expertise into clear, practical advice. * A strong audience mindset, using insights and data to understand what motivates engagement and inform strategic decisions. * Experience uncovering and developing compelling stories through collaboration with stakeholders from a wide range of backgrounds and disciplines. * Demonstrated success using analytics and performance reporting to optimise content, campaigns and channel effectiveness. * A curiosity for emerging trends and technologies, alongside a willingness to test, learn and continuously improve. * Excellent communication, storytelling and stakeholder engagement skills. The University is committed to meeting its obligations under the Treaty of Waitangi and achieving equity outcomes for staff and students in a safe, inclusive, and equitable environment. For further information on services for Māori, Pacific, women, LGBTQIATakatāpuiMVPFAFF*\+, people with disabilities, parenting support, flexible work and other personal circumstances go to* www.equity.auckland.ac.nz* Work Location: Auckland City, N, New Zealand Availability: Full time

The full salary range for this role is $98,700 \- $133,500 NZD per annum (Band H) depending on experience and qualifications. Appointments are most typically made within the target range of $105,701 – $121,900, depending on skills, experience, and internal equity. We welcome conversations about your expectations and what matters to you in your overall package. Any offer will be made within the advertised range and guided by fairness, consistency, and our commitment to pay equity. Applications must be submitted online by the closing date of 13 November 2026 to be considered. Please include your cover letter and CV highlighting how you can meet the abovementioned skills and experiences. Key Skills: Digital Marketing, Analytics Salary: $98,700