Social Media Marketing Manager (Part-Time / Full-Time)

Job Title: Social Media Marketing Manager (Part-Time / Full-Time) Company: Fitness Avenue Job Category: Digital Marketing Roles & Responsibilities: Social Media Marketing Manager (Part\-Time / Full\-Time) We're looking for a creative, proactive, and results\-driven Social Media Marketing Manager to take full ownership of our social media presence, including organic growth, content creation, and paid advertising. This is a hands\-on position for someone who can develop a strategy and execute it independently, not simply schedule posts. Key Responsibilities* * Strategy \& Growth: Develop and execute social media strategies across Instagram, Facebook, TikTok, and other relevant platforms to grow followers, engagement, brand awareness, and sales. * Content Creation: Plan, film, edit, and publish high\-quality Reels, TikToks, Stories, product demonstrations, and behind\-the\-scenes content. * Paid Advertising: Independently manage Meta and TikTok advertising campaigns, including creative testing, audience targeting, budget optimization, and ROAS. * Organic \& Paid Integration: Identify successful organic content and strategically amplify it through paid campaigns. * AI\-Powered Production: Leverage AI tools to improve content quality, creativity, and production efficiency while maintaining professional standards. * Collaboration: Work with our existing content creator and internal teams to maintain an efficient content production workflow. * Performance: Monitor KPIs, identify growth opportunities, and provide concise monthly reports with measurable results. * Develop and begin executing a clear social media growth strategy. * Establish a consistent content calendar and publishing workflow. * Produce and publish engaging content across our social channels. * Launch or optimize paid social campaigns. * Demonstrate measurable initial progress in reach, engagement, or follower growth. * Present a performance summary and growth plan for the following month. * Results demonstrating follower growth, engagement improvements, or paid advertising performance. * Describe the AI tools that you use for content creation. * Add/attach your portfolio with links to social media accounts you've managed and examples of content you've created. Work Location: In person Work Location: North York, Canada Availability: Full time

Location: North York, Ontario, M3J2C6 (On\-Site) Employment Type: Part\-Time / Full\-Time (25–40 hours/week) Compensation: $30–$35/hour, based on experience Qualifications* * Proven experience managing and growing business social media accounts. * Strong portfolio of engaging, high\-quality content, particularly short\-form video. * Hands\-on experience managing Meta Ads campaigns; TikTok Ads experience is an asset. * Proficiency with video editing and AI\-assisted content creation tools. * Strong understanding of social media algorithms, analytics, and audience growth. * Self\-motivated, creative, organized, and capable of executing independently. Experience in fitness, ecommerce, or consumer products is an asset. Demonstrated results and practical skills matter more than formal education. Benefits: Key Skills: Meta Ads, Social Media Marketing, Analytics Salary: CAD 30 - 30 per hourly