Senior Digital Marketing & Social Media Manager

Job Title: Senior Digital Marketing & Social Media Manager Company: Friends Engineering Company Job Category: Digital Marketing Roles & Responsibilities: We are looking for a highly experienced, creative, and result\-oriented Social Media \& Digital Marketing Manager who can independently manage, develop, and strengthen our company's online presence while strategically promoting our brand, products, and business across various digital platforms. Key Roles \& Responsibilities 1\. Social Media Management \& Brand Promotion \- Independently manage and maintain all company social media accounts, including Facebook, Instagram, YouTube, and other relevant platforms. \- Develop and execute effective social media strategies to strengthen our brand identity and increase online visibility. \- Maintain a consistent brand image and ensure professional presentation across all digital platforms. 2\. Paid Advertising \& Lead Generation \- Develop targeted advertising campaigns to reach relevant industries, businesses, manufacturers, traders, and potential buyers. \- Generate high\-quality business leads through effective audience targeting, retargeting, and campaign optimization. \- Monitor advertising performance, analyze campaign results, and optimize budgets to achieve better ROI and lower cost per qualified lead. 3\. Customer Database Management \- Maintain, organize, update, and manage the company's existing customer and prospective buyer database. \- Develop strategies to utilize our database for targeted marketing, customer engagement, and lead conversion. \- Manage customer segmentation, follow\-up campaigns, remarketing, and database\-based promotional activities. \- Ensure proper tracking and systematic management of incoming enquiries and generated leads. 4\. Website Management \& SEO \- Manage and regularly update the company's website with new products, machine specifications, photographs, videos, company updates, and other relevant content. \- Implement Search Engine Optimization (SEO) strategies to improve website rankings and organic traffic. 5\. Google Business Profile \& Online Reputation Management \- Manage the company's Google Business Profile and ensure accurate business information, photographs, updates, and product listings. \- Develop strategies to improve our company's visibility on Google Maps and local search results. \- Monitor, manage, and respond professionally to Google customer reviews, ratings, and feedback. \- Implement a systematic review\-generation strategy to strengthen our company's online reputation and credibility. \- Develop long\-term digital marketing strategies to establish the company as a recognized and trusted brand in the industry. \- Track website traffic, social media engagement, advertising performance, lead generation, and conversion rates. \- Good understanding of Meta Ads Manager, Google Ads, SEO, and website management. \- Experience in customer database management, lead tracking, and remarketing. We are not looking for someone who simply uploads posts or maintains social media accounts. We need a complete Digital Marketing Professional who can take responsibility for our company's digital presence, understand our products and target markets, develop effective marketing strategies, and actively contribute to business development. The candidate should be capable of transforming our digital platforms into powerful marketing and lead\-generation channels, building a strong brand identity, reaching potential customers across India and international markets, and taking our company's online presence to the next level. Work Location: In person Work Location: Amritsar, India Availability: Full time

\- Must have strong practical experience in creating, managing, and optimizing paid advertising campaigns on: Required Skills \& Qualifications \- Proven experience in running paid campaigns and generating quality business leads. Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics Salary: INR 20000 - 30000 per monthly