SEM Specialist

Razorpay
Mumbai, Maharashtra
Fast-growing digital-first company focused on scaling online presence and customer acquisition through performance marketing and brand campaigns.

- Plan and execute digital marketing campaigns across SEO, SEM, social media, and email channels
- Analyze campaign performance using Google Analytics and optimize ROI
- Manage paid campaigns (Google Ads, Meta Ads) and improve conversion rates
- Conduct keyword research and implement SEO best practices
- Collaborate with content and design teams for campaign execution
- Track KPIs like CTR, CPC, conversions, and engagement metrics
- Stay updated with digital marketing trends and tools