PPC Specialist

Job Title: PPC Specialist Company: Puffy Job Category: Digital Marketing Roles & Responsibilities: Growth path from here is Senior PPC Specialist → PPC Manager. What takes 4\-5 years elsewhere happens in 1\-2 here. We've been AI\-first since December 2023: AI\-assisted keyword and search\-term research is already part of the daily campaign workflow. Every optimization ships with an LLM validation link before it gets approved and implemented. \This position is remote, with the option to work from our Dubai office (with 0% income tax), if preferred (relocation and visa sponsorship support available).* Role Overview Puffy, a market\-leading, nine\-figure D2C brand and Top 5 US mattress brand with over $1Billion in sales, is hiring a PPC Specialist to own the day\-to\-day execution of Google Ads covering brand and non\-brand Search, Performance Max and Shopping, with Meta campaigns in the mix, reporting directly to the Senior Manager, PPC. This role exists to turn account data on a large, mature Google Ads account into approved, implemented improvements, building the campaign structures, optimization routines and documented workflows that let the daily loop run reliably without the Senior Manager, PPC carrying it. * Your scope: You build campaigns from scratch across Search, Performance Max and Shopping. You run the full daily optimization loop on a large, mature account, with Meta alongside Google. And you report directly to the Senior Manager, PPC, with no layers in between. * Your first 12 months: build and launch Google Ads campaign structures from scratch across brand and non\-brand Search, Performance Max and Shopping. Take over the daily loop of search\-term review, negative keywords and campaign quality checks. Bring bidding adjustments and pause, hold or scale actions forward for approval. Tighten product segmentation and feed quality with Merchant Center. Test search ad copy and coordinate landing\-page A/B tests with CRO and Development. Build and optimize Meta campaigns as assigned. Document repeatable AI\-assisted workflows, validated against account data. Shape the future of paid search at Puffy, where Google Ads sits at the core of paid media. This isn't just another PPC role. This is your chance to become a true industry architect. * You design and build Google Ads campaign structures from scratch across brand and non\-brand Search, Performance Max and Shopping, and run the daily work of keyword research, search\-term review, negative keywords and quality checks. When the account data shows an inefficiency or a growth opportunity, you are the one who finds it and brings the recommendation forward. * Every bidding, pacing and scaling action goes to the Senior Manager, PPC for approval before it goes live. You report to him directly, with no layers between your recommendation and the decision. Work from anywhere in the world with meaningful time zone overlap. Structure your environment around your best thinking, whether that's a home office, a co\-working space, (OR) our Dubai headquarters (with full relocation, visa support, and 0% income tax if you choose). Your output is your credential, not your location. * AI\-First organization with access to AI\-native tool stack * Remote First: Work from the comfort of your home office * Learning \& development opportunities * International team collaboration across 16\+ nationalities. Your assumptions get challenged daily. * Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats * Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company\-wide celebration for exceptional contributions Work Location: City of Cape Town, Western Cape, South Africa Availability: Full time

Total Annual Package: Up to USD $106,250 \+ comprehensive benefits (Base salary \+ monthly performance bonus of up to 25% of base) ✨ Your Total Compensation \& Benefits 💰 Compensation: * Total Annual Package: Up to USD $106,250 \+ comprehensive benefits (Base salary \+ monthly performance bonus of up to 25% of base) * Annual salary review every January Key Skills: Google Ads, Meta Ads, Analytics Salary: $1