Senior Digital Marketing Specialist

Job Title: Senior Digital Marketing Specialist Company: INITIO Parfums Privés Job Category: Digital Marketing Roles & Responsibilities: ABOUT THE ROLE The Senior Digital Marketing Specialist manages paid digital for Initio Parfums Privés and is accountable for that brand's online revenue and cost of sale. The role also owns the product feed, audience and tracking setup that the brand relies on, and acts as the main point of contact for the Ecommerce team on optimisation work. This is a hands\-on position. The person will work directly in the ad accounts, the feed tools and the tag manager, and will present Initio's results to the team each week. KEY RESPONSIBILITIES * Accountable for Initio's paid digital revenue and cost\-of\-sale targets across paid search, shopping, paid social, programmatic and retail media. * Build and maintain the always\-on plan, and manage budget pacing, flighting and reallocation within the period. * Present Initio's performance to the team weekly, covering what changed, the reason for it and the action being taken. * Run Initio's omnichannel and drive\-to\-store activity under the Director's direction. * Apply the testing and channel results produced by the Digital Marketing Manager to the Initio accounts. * Manage the product feeds in Channable and Google Merchant Center, including feed rules and enrichment, disapprovals, price and stock accuracy, promotion scheduling and market coverage. * Build and maintain audience segments in Hightouch and their syncs into the advertising platforms, with consent and retention rules applied correctly. * Manage tagging and conversion tracking. This covers the GTM containers, platform pixels, server\-side and CAPI connections, consent mode, and a tracking check on every campaign launch. * Work with the Data team and our measurement partner so that tracking remains reliable as the stack changes and specify what is needed from the reporting dashboards. * Act as the main contact for the Ecommerce team on optimisation work across both brands. * Make sure that site changes, promotions, pricing and stock positions are reflected in the campaigns in good time. * Support the Ecommerce team on feed\-related search topics. * Manage the asset pipeline with the in\-house studio, including briefs, specifications, versioning, localisation and delivery dates, so that campaigns are not held up by missing creative. * Produce the weekly and monthly reporting for Initio campaigns and always\-on activity. * Reporting should set out what caused a change in performance and what is being proposed, rather than presenting the figures alone. Supporting work * Provide input to the Director on the digital P\&L and cost\-of\-sale reporting. * Run the Initio side of incrementality and A/B tests designed by the Digital Marketing Manager. * Support on Parfums de Marly accounts when needed. Work Location: Dubai, United Arab Emirates Availability: Full time

* Experience with a CDP or reverse\-ETL tool such as Hightouch, Census or Segment. * Background in luxury, beauty or fragrance, and familiarity with launch and gifting calendars. * Experience running campaigns across several European markets. * Experience with MMM, Custom attribution and incrementality studies. Key Skills: Digital Marketing, Performance Marketing Salary: Not disclosed