Digital Marketing Manager

Job Title: Digital Marketing Manager Company: Initiate Job Category: Digital Marketing Roles & Responsibilities: Our client is looking for a commercially driven Digital Marketing Manager to take ownership of digital acquisition across key African markets, including Zambia, Zimbabwe and Malawi. Reporting directly to the Group CEO, you will shape the digital acquisition strategy, manage specialist partners and agencies, and work closely with internal teams to create a seamless journey from first interaction through to depositing and ongoing player value. Your Key Job Responsibilities will include: Apply now by sending your CV to contact@initiateinternational.com for this Marketing Manager role. If you wish to view additional Gaming, Betting, \& Gambling jobs, please click through to our job section. Work Location: Cape Town, WC, South Africa Availability: Full time

Requirements for this role: * 5\+ years' experience in digital marketing, including at least 3 years within iGaming, sports betting or another performance\-led consumer environment. * A demonstrable track record of acquiring customers profitably at scale. * Strong experience managing external agencies, performance partners and affiliate relationships. * Excellent understanding of paid social, paid search, digital tracking, attribution and marketing analytics. * Strong commercial awareness with the ability to manage budgets, analyse performance and make decisions based on ROI. * Understanding of responsible gambling principles and gambling advertising regulations. * Strong communication and stakeholder management skills, with the confidence to engage with senior leadership. * Relevant degree, marketing qualification or equivalent professional experience. Advantageous Experience Experience that would strengthen your application includes: * Previous marketing experience across Zambia, Zimbabwe, Malawi or other African markets. * Understanding of mobile\-first audiences and lower\-bandwidth environments, including channels such as WhatsApp and USSD. * Practical knowledge of SEO and conversion rate optimisation (CRO). * Experience marketing sportsbook, casino or other online gaming products. Key Skills: Digital Marketing, SEO, Analytics Salary: Not disclosed