Digital Marketing Executive

Role & responsibilities. Plan, execute, and optimize Google Ads and Meta Ads campaigns. Manage PPC campaigns, budgets, targeting, and performance. Manage social media platforms including Instagram, Facebook, LinkedIn, and YouTube. Plan, create, and coordinate engaging Reels, short-form videos, posts, stories, and other social media content across platforms. Develop and execute social media marketing campaigns to increase brand awareness, engagement, reach, and lead generation. Monitor campaign performance and analyze metrics to improve ROI and lead generation. Manage digital campaigns for admissions, programs, events, and institutional initiatives. Track leads and coordinate with the admissions/business team for effective conversion. Conduct basic SEO, keyword research, and competitor analysis. Prepare regular reports on campaign performance, leads, engagement, and conversions.