PPC & Paid Media Specialist

Job Title: PPC & Paid Media Specialist Company: Arting Digital Private Limited Job Category: Digital Marketing Roles & Responsibilities: Shift: 3:00 PM – 12:00 AM IST Skills set: PPC \| Google Ads \| Meta Ads \| LinkedIn Ads \| B2B Lead Generation \| Campaign Management \| Performance Marketing \| GA4 \| Google Tag Manager \| Looker Studio \| Conversion Tracking \| Budget Optimization \| A/B Testing \| ROAS \| CPL \| Remarketing About the Role: Key Responsibilities: * Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, and LinkedIn. * Manage monthly advertising budgets of $50,000\+ across multiple client accounts. * Drive lead generation, MQL conversions, ROAS, CPL, and pipeline growth. * Manage keyword research, audience targeting, remarketing, and A/B testing. * Set up conversion tracking using GA4, Google Tag Manager, LinkedIn Insight Tag, and Meta Pixel. * Create performance dashboards and reports using GA4 and Looker Studio. * Work closely with SEO and content teams to improve campaign performance. * Strong hands\-on experience with Google Ads (Search, Display, Video, Performance Max). * Expertise in Meta Ads Manager and LinkedIn Campaign Manager. * Good knowledge of GA4, Google Tag Manager, and Looker Studio. * Experience managing large\-scale B2B paid media campaigns. * Strong understanding of lead generation, conversion tracking, and campaign optimization. * Excellent communication and analytical skills. Work Location: Maharashtra, India Availability: Full time

Experience: 0-1 years We are looking for an experienced PPC \& Paid Media Specialist with a strong digital marketing agency background and expertise in managing B2B paid media campaigns across international markets. * Digital marketing agency experience. * Experience handling US, UAE, and EMEA markets. * Google Ads certifications. * Exposure to SA360, DV360, and PPC automation tools. Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Performance Marketing Salary: INR 950000 - 950000 per yearly