Digital Marketing Manager

Job Title: Digital Marketing Manager Company: OMNIYAT Job Category: Digital Marketing Roles & Responsibilities: This is a hands\-on role responsible for managing the digital ecosystem across our ultra\-luxury real estate portfolio. You will work across performance marketing, Salesforce Marketing Cloud, digital platforms, CRM, analytics, web technology and marketing automation , partnering closely with internal stakeholders and specialist agency partners. Key Responsibilities * Coordinate the digital rollout of project launches and always\-on campaigns, ensuring alignment with brand, Sales, Marketing and Business Development objectives. * Manage digital budgets, forecasts, agency retainers, invoices and purchase orders. * Oversee performance marketing across Meta, Google Ads and LinkedIn , with a strong focus on lead quality, CPL, CPQL and ROI. * Analyse campaign performance across CRM and GA4 , validate agency reporting and present actionable insights and dashboards to leadership. * Manage GA4, Google Tag Manager and Google Search Console , ensuring accurate tracking, pixels, conversions and Salesforce lead flows. * Manage the Salesforce Marketing Cloud (SFMC) ecosystem end\-to\-end, including EDMs, Journey Builder, Automation Studio, AMPscript, SQL segmentation, CloudPages, forms, deliverability and data hygiene. * Implement and maintain Zapier lead\-routing workflows into Salesforce and ensure accurate web form\-to\-CRM mapping. * Manage WhatsApp templates, journeys and chatbot platforms across websites, landing pages and microsites. * Oversee UI/UX strategy across websites, landing pages, microsites and PDPs, including sitemaps, wireframes, user flows and content structures. * Work closely with technology partners and agencies on websites and interactive digital products, including 3D configurators and web platforms . * Manage technology agencies from brief through to delivery, including proposals, UAT, QA, technical performance and final sign\-off. * Oversee SEO, AEO and GEO strategy and execution with agency partners. * Manage property portal listings, Google Business Profiles and other key digital touchpoints. * Evaluate digital and technology vendors through RFQs/RFPs and collaborate with Legal, Procurement and Finance. * Identify and implement AI tools and automation to improve processes and efficiencies. * Ensure content remains accurate, relevant and consistent across all digital touchpoints. We’re looking for a proactive self\-starter who can hit the ground running, take ownership from day one and confidently work across multiple departments . You’ll act as a central digital resource for the wider business, bringing teams together, driving projects forward and ensuring our digital strategy is executed seamlessly across the organisation. Work Location: Dubai, United Arab Emirates Availability: Full time

* Bachelor’s degree in Digital Marketing, Marketing, Business or a related field. * 5–8 years of digital marketing experience , ideally within real estate, luxury or high\-end consumer sectors . * Strong hands\-on experience with Salesforce Marketing Cloud (SFMC) . * Working knowledge of SQL, AMPscript, Zapier, GA4, GTM and Salesforce . * Experience with CMS platforms such as Webflow and Strapi . * Working knowledge of HTML, CSS and SSJS . * Good understanding of web infrastructure, including hosting, DNS, APIs, databases, integrations and site performance . * Strong understanding of performance marketing, analytics, CRM and lead\-generation funnels. * Ability to manage multiple agencies, technology partners and internal stakeholders simultaneously. Key Skills: Digital Marketing, SEO, Google Ads, Analytics, Performance Marketing Salary: Not disclosed