Performance Marketing Specialist

Job Title: Performance Marketing Specialist Company: Employment Hero Job Category: Digital Marketing Roles & Responsibilities: Since launching in 2014, we've grown from startup to global scale, reaching a valuation of over $2 billion and building a presence across six countries, with even more growth ahead. We now serve over 350,000 SMEs, pay more than 3 million employees, and support a growing pool of job seekers finding their next role through our platform. * We Live by Our Values \- we role model our values 100% of the time This role We’re looking for a highly capable, data\-driven Performance Marketing Specialist to own and execute our multi\-channel performance marketing program across Canada. This is a hands\-on, generalist role where you will take full end\-to\-end ownership of campaigns spanning Paid Social (Meta, LinkedIn), Paid Search (Google Ads), Affiliate Networks, and emerging paid media channels, from setup through to optimization, scaling, and reporting. Beyond platform execution, this role requires strong commercial acumen and technical analytics capabilities. You will connect ad platform performance with CRM and pipeline metrics, run structured experiments, leverage AI tools, and work cross\-functionally with Content, Creative, Ops, and Sales to drive measurable lead generation and pipeline outcomes. This role is ideal for a proactive self\-starter who thrives in a fast\-paced environment, can get up to speed quickly, and is comfortable owning campaign performance end\-to\-end. * Campaign Execution \& Optimization: Set up, manage, and optimize paid campaigns hands\-on across core platforms (Google Ads, Microsoft Ads, Meta, LinkedIn Ads) and secondary/emerging channels (e.g. Reddit, TikTok, Content Syndication). * Generalist Program Management: Manage overall campaign structures, audience targeting, bidding strategies, budget delivery, pacing, and creative rotation across search, social, and display/programmatic channels. * Affiliate \& Partner Channel Management: In collaboration with Global, coordinate partner marketing programs (e.g. via PartnerStack), including partner communication, onboarding, tracking, QA, and lead flow integration. * Performance Targets: Deliver against key MQL, pipeline, and customer acquisition targets within defined efficiency metrics (e.g., CPL, CP\-MQL, CAC and ARR). * Funnel Analytics: Connect ad platform performance with marketing automation (Marketo) and CRM data (Salesforce) to build a holistic view of downstream lead quality, conversion rates, and pipeline contribution. This is with support from the Global Marketing Analytics team under the Marketing Operations team to execute. * Reporting: Monitor daily/weekly pacing, and present clear, actionable performance reporting and strategic recommendations to stakeholders. * Testing \& Problem Solving: Proactively flag performance fatigue, audience saturation, or delivery issues. Run structured A/B and multivariate tests across copy, landing pages, creative formats, and targeting strategies. * Creative \& Content Alignment: Partner closely with Creative and Content teams to brief, iterate, and refine high\-converting ad assets based on real performance insights. * Ops \& Sales Synergy: Collaborate with Marketing Operations and Sales to ensure tracking accuracy, lead routing, attribution integrity, and feedback loops on lead quality. * Process Documentation: Document campaign structures, experimental learnings, and best practices to ensure continuous growth and seamless handoffs. To thrive at Employment Hero, you’ll need to embody The EH Way \- operating with focus, agility, and an obsession with impact. For this role, you’ll also bring * 4\+ years of hands\-on experience in performance marketing, growth marketing, or campaign operations managing multi\-channel paid programs. * Proven Track Record: Demonstrated ability to drive measurable business growth (qualified leads, pipeline, revenue) through paid digital media. * Multi\-Platform Expertise: Deep hands\-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager is required. Experience with affiliate marketing networks (e.g., PartnerStack) or pay\-per\-lead channels is a plus. * B2B / SaaS Experience: Background in B2B lead generation, SaaS, or tech environments highly preferred. * Work in a remote\-first environment, giving you the autonomy to do your best work while delivering meaningful outcomes. * Be trusted to own your work, make decisions, and have a real impact from day one. * Access cutting\-edge AI tools and technology that help you move faster, think bigger, and amplify your expertise. * Surround yourself with ambitious, high\-performing teammates who will challenge, support and inspire you to do the best work of your career. * Own ESOP (Employee Share Options) in one of the world's fastest\-growing technology companies, so you can share in the value you help create. * Enjoy a comprehensive benefits package, including generous parental leave, subsidised egg freezing, a home office allowance, and outstanding learning and development opportunities to support your growth. * Celebrate together globally at our Annual Global Gathering \- from Thailand, Vietnam, Bali, Dubai and Australia to Singapore in September 2027! Employment Hero is the world’s first Employment Operating System: an end\-to\-end system built to make employment easier for everyone. From hired to retired, everything employment is managed in one place. Employment Hero helps over 300,000 businesses worldwide hire great people and manage everything from hiring, HR and payroll, through to rewards, recognition and offboarding —all automated behind the scenes. And for the 2M\+ employees and jobseekers using Employment Hero, Employment OS is their work passport to unlock great job opportunities, manage work admin and grow their career. Work Location: Toronto, ON, Canada Availability: Full time

Employment Hero is on a mission to make employment easier and more valuable for everyone around the world. Our Employment Operating System brings hiring, HR, payroll and benefits into an all\-in\-one solution. * We are Remote First \- we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy Experience \& Background * Strong fluency in conversion tracking, attribution modeling, and campaign setup QA. * Proficiency with analytics and BI tools (Google Analytics, Looker Studio, Google Sheets/Excel). * Experience with CRM and marketing automation platforms such as Salesforce and Marketo (preferred). * Familiarity with leveraging modern AI tools (e.g., ChatGPT, Gemini, Claude) for marketing productivity and creative iterations. Key Skills: Google Ads, Meta Ads, Analytics, Performance Marketing Salary: CAD 95000 - 105000 per yearly