Growth Marketing Manager

Job Title: Growth Marketing Manager Company: Intangles Job Category: Digital Marketing Roles & Responsibilities: About the role * Measure how AI assistants (ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews) answer our buyers' questions, per market: are we cited, which sources they draw on, what they say about us, and which competitor wins the answer. * Maintain the tracked prompt set across three buyer intents — discovery ("best X for Y"), alternatives ("alternatives to \[competitor]") and sentiment ("\[brand] reviews", "\[brand] vs \[competitor]") — built from observed queries, not guesses. * Trace every negative or inaccurate AI answer to its root source (a review site, a directory listing, an employer\-review page, a competitor page) and fix it there with dated, factual content. * Ship content engineered to be quoted: answer\-first pages, comparison and alternatives pages, FAQs with schema, and original data stories. * Own technical readiness: structured data, llms.txt, AI\-crawler rules, canonicals, redirects and page speed — spec the change, then verify it is live. * Grow the off\-site footprint AI engines trust: review\-platform profiles and their category placement, consistent directory listings, tier\-1 trade\-media coverage, and disclosed community answers on forums like Reddit and Quora. * Audit campaigns end to end — spend, then CRM contacts, MQLs, SQLs, opportunities and closed\-won — and report true cost per SQL, per opportunity and per won deal next to the platform's own numbers. * Find where junk leads enter (broad match, loose location settings, auto\-generated ads, network expansion) and close each leak structurally, not one lead at a time. * Read the account change history and attribute a shift in performance to a change only when timing and mechanism both support it. * Keep bidding and conversion goals healthy: no low\-volume goal running alone, staged goal migrations, budget raised in measured steps. * Compare who is served, who clicks and who converts by age, device, audience segment and geography — then against who actually becomes pipeline. * Publish a Stop / Start / Continue plan each cycle: what to kill, what to scale, and the one fix for each near miss. * Own a weekly three\-line scoreboard (organic clicks week on week, biggest losing pages, AI\-citation movers) and a monthly full report. * Keep GA4 key events, UTMs and CRM source fields clean enough that paid and organic results can be trusted. * Write a predicted impact for every recommendation, then grade it honestly a month later. * Brief and verify agencies against their contracted scope, measured on outcomes rather than activity counts. * Build repeatable, AI\-assisted workflows (LLMs, API connectors, light scripting) that turn manual audits into weekly routines. * Work daily with sales development and sales so leads are routed, worked fast and fed back as quality signals. * 2\-5 years in B2B growth, performance or SEO roles, at least two of them in B2B SaaS or another long\-sales\-cycle technology business. * Hands\-on Google Ads (Search, Demand Gen, YouTube) and LinkedIn Ads, accountable for a meaningful monthly budget. * Strong technical SEO: Search Console, structured data, crawling and indexing, redirects and migrations. You can turn a crawl report into a spec a developer acts on. * Working knowledge of AEO/GEO — how AI assistants choose and cite sources, and how to measure visibility across repeated prompt runs. You've run an AI\-visibility audit, or can walk us through how you would. * CRM fluency (HubSpot, Salesforce or similar): lifecycle stages, lead status, source fields and UTMs. You can build the report that ties spend to SQLs and deals. * Analytical discipline: comfortable in GA4, spreadsheets and basic SQL, and clear on the difference between a change that coincided with a result and one that caused it. * AI\-native working habits: you already use LLMs, connectors and simple automations to run audits, reports and drafts — and you check what they produce. Work Location: Pune District, Maharashtra, India Availability: Full time

* Marketing to industrial, logistics, automotive or other operations\-heavy buyers, where the decision\-maker is rarely the person searching. * Multi\-market experience across India and at least one of North America, the Middle East, Southeast Asia or the UK, including local search behaviour and non\-English content. * Python, Apps Script or similar for pulling APIs and automating reports. * Experience with AI\-visibility tools (Profound, Peec, Otterly, HubSpot AI Visibility or similar) and a view on when to build versus buy. * Conversion\-rate work: landing\-page tests, session recordings and heatmaps (Microsoft Clarity, Hotjar). * YouTube and video\-led demand generation. * Digital PR or trade\-media relationships in a B2B category. Key Skills: SEO, Google Ads, Analytics Salary: Not disclosed