Meta Ads and Performance Marketing Specialist

Job Title: Meta Ads and Performance Marketing Specialist Company: Affinity International Job Category: Digital Marketing Roles & Responsibilities: KEY RESPONSIBILITIES * Manage Meta advertising campaigns end\-to\-end, including strategy, audience targeting, campaign setup, A/B testing, optimization, and performance reporting * Drive lead generation for US\-based, high\-ticket service businesses, maintaining a consistent focus on lead quality and cost efficiency * Build and oversee conversion\-focused funnels and landing pages, including Meta Pixel setup, tracking configuration, and CRM integrations * Develop and edit ad creatives independently using tools such as Canva, CapCut, or similar platforms * Analyze campaign data regularly to identify trends, diagnose underperformance, and implement strategic improvements without requiring close supervision * Manage multiple client accounts simultaneously, maintaining accurate records and ensuring campaigns are delivered on time and within budget * Transition progressively into a client\-facing capacity, presenting campaign results, fielding client questions, and making strategic recommendations directly * Experience running lead generation campaigns specifically for high\-ticket service businesses in the US market * Familiarity with CRM platforms such as GoHighLevel, HubSpot, or similar tools used in client reporting and lead management * Prior exposure to a client\-facing or account management role within a marketing agency * Experience using Meta Business Suite, Ads Manager, and third\-party analytics or reporting tools Work Location: Johannesburg, GP, South Africa Availability: Full time

We are recruiting on behalf of our client for a Meta Ads \& Performance Marketing Specialist. Our client is a US\-based agency working with high\-ticket service businesses across the United States. They are looking for an experienced, self\-sufficient Meta media buyer who can take full ownership of advertising campaigns — from initial strategy through to execution, optimization, and reporting — with alignment to US Eastern Standard Time (EST) business hours. REQUIREMENTS * Matric (Grade 12\) as a minimum; a National Diploma, BCom, or relevant degree in Marketing, Digital Media, or a related field is advantageous * Proven hands\-on experience managing Meta Ads campaigns, with a portfolio or track record of measurable lead generation results * Demonstrated experience working within a digital marketing agency environment, managing multiple client accounts concurrently * Solid understanding of conversion funnel principles, landing page best practices, Meta Pixel implementation, and CRM integrations * Proficiency in creative tools such as Canva and CapCut for producing and editing ad creatives * Reliable high\-speed internet connection and the ability to work core hours aligned with US Eastern Standard Time (EST) PREFERRED EXPERIENCE Key Skills: Digital Marketing, Meta Ads, Analytics, Performance Marketing Salary: Not disclosed