Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: viaENS Job Category: Digital Marketing Roles & Responsibilities: Company Description viaENS is a specialized link-building agency focused on supporting brands and agencies that prioritize SEO performance. Established in 2014, the company partners with leading enterprise brands and SEO agencies worldwide, leveraging over 20,000 direct publisher relationships with no intermediaries. viaENS is known for custom outreach to high-authority domains, strict organic traffic verification, transparent domain approval, and a one-year link guarantee. The company also operates its own media properties, including thefoodxp.com, providing both buy-side scale and deep sell-side expertise. A team of around 40 professionals, led by three co-founders with clearly defined responsibilities, drives the organization’s strategy, revenue, and publisher partnerships. Role Description This is a full-time, on-site Digital Marketing Specialist role based in Jammu. The Digital Marketing Specialist will plan and execute online marketing campaigns to drive brand visibility, traffic, and conversions across multiple channels. Daily responsibilities include creating and optimizing social media content, managing paid and organic digital campaigns, monitoring performance using web analytics tools, and preparing regular reports and insights for stakeholders. The role involves coordinating with internal teams to align campaign messaging, maintaining consistent brand communication, and identifying opportunities to improve SEO and link-building outcomes. The specialist will also stay current with digital marketing trends and best practices to enhance overall campaign effectiveness. Work Location: Jammu, Jammu & Kashmir, India Availability: Full time

Qualifications * Candidates should possess strong skills in Digital Marketing and Online Marketing, including campaign planning and execution across multiple channels. * Candidates should possess skills in Social Media Marketing to manage, grow, and engage audiences on key social platforms. * Candidates should possess skills in Web Analytics to track performance, interpret data, and provide actionable insights. * Candidates should possess excellent Communication skills for clear, professional collaboration and reporting. * Relevant experience with SEO, link-building, and content-driven marketing strategies is highly beneficial. * Proficiency with common digital tools (e.g., Google Analytics, Google Ads, Meta Business Suite, or similar platforms) is preferred. * Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. * Ability to work on-site in Jammu, manage multiple projects, and adapt in a fast-paced, data-driven environment. Key Skills: Digital Marketing, SEO, Google Ads, Social Media Marketing, Analytics Salary: Not disclosed