Marketing Manager – Social Media & Digital Marketing

Job Title: Marketing Manager – Social Media & Digital Marketing Company: iConsultera Job Category: Digital Marketing Roles & Responsibilities: Title: Marketing Manager – Social Media \& Digital Marketing Role Overview Key Responsibilities \* Develop and execute the company's digital marketing strategy across multiple platforms. \* Manage and grow iConsultera's LinkedIn, Instagram, YouTube, and other social media channels. \* Plan and maintain a monthly social media content calendar. \* Monitor social media engagement, reach, followers, and lead\-generation performance. \* Coordinate with internal teams to collect information and convert it into engaging marketing content. \* Develop presentations, brochures, service profiles, case studies, and other marketing collateral. \* Maintain consistent company branding across all communication channels. B2B Lead Generation \* Develop and execute strategies to generate qualified B2B leads. \* Support the Sales/BD team with qualified prospect lists and marketing\-generated leads. \* Develop campaigns targeting companies across international markets. \* Track marketing\-generated leads and coordinate with the Sales/BD team for follow\-up and conversion. \* Create email campaigns, newsletters, promotional emails, and lead\-nurturing sequences. \* Manage campaigns using Zoho Campaigns. \* Monitor campaign performance, including open rate, click\-through rate, response rate, leads, and conversions. \* Coordinate with the Sales/BD team to convert campaign responses into qualified opportunities. \* Maintain and manage marketing leads using Zoho CRM. \* Track marketing campaigns and lead sources. \* Maintain accurate records of prospects and campaign activities. \* Develop basic lead\-nurturing and marketing automation workflows. Campaign \& Brand Management \* Develop strategies to improve brand awareness and online visibility. \* Coordinate with Sales, Recruitment, HR, and Management teams on marketing requirements. \* Ability to independently plan, execute, and manage marketing activities. Key Performance Indicators (KPIs) \* Qualified B2B leads generated \* Email\-generated leads \* Cost per lead, where applicable \* Marketing contribution to business development The ideal candidate is someone who can think strategically but also execute independently. You should be comfortable with everything from creating a Canva post and writing LinkedIn content to launching a Zoho Campaigns email campaign, generating B2B leads, analyzing campaign performance, and supporting the Sales team with qualified opportunities. Work Location: Ahmedabad, Gujarat, India Availability: Full time

Required Skills \& Experience \* Hands\-on experience managing LinkedIn, Instagram, YouTube, and other social platforms. \* Hands\-on experience with Canva and content/creative creation. \* Experience with Zoho Campaigns is preferred. \* Experience with Zoho CRM or other CRM/marketing automation platforms. Preferred Industry Experience Key Skills: Digital Marketing, Social Media Marketing, Email Marketing Salary: Not disclosed