Digital Marketing & E-commerce Executive

Job Title: Digital Marketing & E-commerce Executive Company: Koorsi & Company Job Category: Digital Marketing Roles & Responsibilities: Koorsi \& Company is looking for a proactive and result\-oriented Digital Marketing \& E\-commerce Executive to manage our online marketing activities, website operations and influencer collaborations. Key Responsibilities * Plan, execute and manage Facebook and Instagram advertising campaigns. * Monitor campaign performance, budgets, ROAS, CPA, CPC, CTR and conversions. * Manage audience targeting, retargeting and campaign optimisation. * Conduct A/B testing for creatives, audiences and ad copies. * Coordinate with the creative team to develop performance\-driven ad creatives and videos. * Identify opportunities to improve advertising efficiency and generate better sales. 2\. Shopify \& E\-commerce Management * Manage day\-to\-day operations of our Shopify websites. * Update product listings, product descriptions, images, banners and collections. * Create and manage landing pages, discount codes and promotional campaigns. * Coordinate website updates, new launches and seasonal sale activities. * Identify website improvement opportunities to increase conversion rates. * Ensure product information, pricing and website content are accurate and updated. * Research and identify relevant influencers and content creators. * Handle influencer outreach, communication, negotiations and collaborations. * Execute barter, paid and product\-based influencer campaigns. * Coordinate product dispatches, content schedules and deliverables. * Collect UGC content for social media and performance marketing campaigns. * Track influencer campaign performance, engagement and sales contribution. * Monitor website traffic, sales and customer acquisition performance. * Work with Shopify Analytics, Google Analytics 4 and Meta Pixel. * Understand basic Google Tag Manager and conversion tracking. * Prepare weekly and monthly marketing performance reports. * Conduct competitor research and identify new digital marketing opportunities. * Ability to independently manage day\-to\-day marketing activities. * Strong execution skills and ownership of assigned responsibilities. * Ability to balance creative marketing with performance\-driven decisions. * Proactive approach towards testing new ideas and improving business results. Interested candidates can share their updated resume along with examples of Meta Ads campaigns managed, Shopify websites handled and influencer collaborations executed. Work Location: Pune Division, Maharashtra, India Availability: Full time

* Position: Digital Marketing \& E\-commerce Executive * Company: Koorsi \& Company * Location: Pune, Bavdhan * Job Type: Full\-time * Work Mode: Work from Office * Experience: 0-3 years * Joining: Immediate Candidate Requirements * 0-3 years of experience in Digital Marketing or E\-commerce. * MBA or higher education in marketing field * Hands\-on experience managing Meta Ads campaigns. * Practical knowledge of Shopify backend and website management. * Experience in influencer marketing and creator collaborations. * Understanding of performance marketing metrics and online sales funnels. * Knowledge of GA4, Meta Pixel and Google Tag Manager. * Good communication, coordination and negotiation skills. * Creative mindset with an analytical and result\-oriented approach. Added Advantage: Experience working with D2C, furniture, lifestyle or home decor brands. Key Skills: Digital Marketing, Meta Ads, Analytics, Performance Marketing Salary: Not disclosed