Marketing Manager – Social Media & Brand Growth

Job Title: Marketing Manager – Social Media & Brand Growth Company: MOVE360 Allied Health Job Category: Digital Marketing Roles & Responsibilities: This is a hands\-on role for someone who doesn't just manage social media accounts but actively gets out there, creates content, connects with people, builds a community and drives measurable business growth. Key Responsibilities Social Media Management \& Growth * Take full ownership of VIPR Active's Instagram, TikTok and Facebook accounts. * Develop and implement strategies to grow followers, engagement, reach and brand awareness. * Manage daily posting, content scheduling, stories, reels and community engagement. * Identify emerging social media trends and opportunities to increase exposure. * Build a strong, recognisable and engaging social media presence. * Independently plan, film, edit and publish engaging, high\-quality content. * Create TikTok videos, Instagram Reels, product showcases, lifestyle videos and promotional campaigns. * Attend gyms, fitness events, public locations, photoshoots and other relevant settings to capture content. * Develop creative content ideas that attract new audiences and encourage purchases. * Maintain consistent branding and visual quality across all platforms. * Actively promote VIPR Active through networking, community engagement and in\-person marketing. * Get out into the community, meet people and identify opportunities to introduce the brand to new customers. * Build relationships with fitness enthusiasts, athletes, influencers, content creators and potential brand ambassadors. * Organise collaborations, giveaways, promotional activities and brand activations. * Develop strategies to build a loyal and engaged VIPR Active community. * Take responsibility for developing and executing the brand's overall marketing strategy. * Create marketing campaigns designed to increase website traffic, customer acquisition and online sales. * Identify new opportunities to expand brand exposure and reach target audiences. * Assist with paid social media advertising campaigns across Meta and TikTok. * Support new product launches, promotional campaigns and collection releases. * Develop creative strategies to convert social media engagement into paying customers. Performance Monitoring \& Reporting * Monitor follower growth, engagement, reach, website traffic and sales conversions. * Analyse content performance and continuously improve marketing strategies. * Establish clear monthly marketing goals and growth targets. * Provide regular updates on marketing performance, campaign results and opportunities for improvement. * Take accountability for the ongoing growth and development of the brand. We don't want someone who simply posts content and maintains social media accounts. You will have the opportunity to play a significant role in shaping VIPR Active's identity, expanding our audience and building a recognised activewear brand. Work Location: Hybrid remote in Sydney NSW Work Location: Sydney, NSW, Australia Availability: Full time

About You – Experience \& Requirements Key Skills: Digital Marketing, Meta Ads Salary: AUD 30 - 45 per hourly