Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Set Up My Offshore Job Category: Digital Marketing Roles & Responsibilities: Job Description This is a remote position. Core Responsibilities * Plan, create, and schedule social media content across Instagram, Facebook, and LinkedIn. * Edit short\-form vertical videos using CapCut or similar tools. * Create engaging graphics for social media, email, and web assets using Canva. * Write compelling copy for social media, blogs, landing pages, and email campaigns. * Conduct keyword research and implement on\-page SEO, including keyword mapping, meta titles and descriptions, headings, internal linking, and image alt text. * Monitor SEO performance using Google Search Console and GA4, identify opportunities, and implement continuous improvements. * Plan, manage, and optimise Google Ads campaigns, including Search and Performance Max campaigns, budget management, keyword optimisation, ad copy testing, and conversion tracking. * Monitor and report on website, SEO, and paid advertising performance using GA4 and other marketing tools, providing actionable insights and recommendations. * Manage the Google Business Profile and online reputation. * Build and manage email campaigns and automation sequences once the CRM is implemented. * Prepare weekly and monthly marketing performance reports covering SEO, paid advertising, website traffic, lead generation, and social media performance. * Collaborate with the web development team to implement SEO and digital marketing improvements. * Leverage AI tools and AI agents to improve productivity while ensuring all content and campaigns meet quality, accuracy, and brand standards. * Intermediate SEO skills, including: + Keyword research + On\-page optimisation + Google Search Console + SEO performance monitoring * Previous experience working with Australian clients. * Experience in healthcare, aged care, NDIS, or disability sectors. * Experience with Zoho, HubSpot, or other CRM platforms. * Experience with email marketing automation and customer journey development. * Experience using Looker Studio to create marketing dashboards. * Experience managing lead generation campaigns. * Basic understanding of technical SEO and the ability to collaborate effectively with web developers on SEO implementation. Work Location: Herston, Queensland, Australia Availability: Full time

Requirements Required Skills \& Experience * Proficiency in Google Analytics 4 (GA4\) for analysing website and campaign performance and identifying optimisation opportunities. * Strong copywriting skills across social media, blogs, landing pages, and email marketing. * Strong Canva skills and experience with short\-form video editing using CapCut or similar tools. * Experience managing Google Business Profile. * Confident using AI tools such as ChatGPT, Claude, or Gemini, as well as AI agents, in daily marketing workflows. * Strong analytical and problem\-solving skills, with the ability to translate data into actionable recommendations. * Ability to work independently from a content calendar and marketing playbook with minimal supervision. * Excellent organisational and time\-management skills, with the ability to manage multiple projects simultaneously. Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Analytics, Email Marketing Salary: Not disclosed