Social Media Specialist

Job Title: Social Media Specialist Company: ACTV Eastern Melbourne PTY LTD Job Category: Digital Marketing Roles & Responsibilities: 4\. Summary of Key Duties and Responsibilities The Social Media Specialist will be responsible for developing, implementing and managing social media and digital content initiatives for ACTV Croydon and ACTV Cheltenham to increase brand awareness, engage the local community, generate prospective member enquiries and support membership growth. Key duties will include: * Developing and implementing social media strategies across platforms including Instagram, Facebook and TikTok. * Planning, filming, editing and publishing engaging short\-form video content, including Reels, TikToks, training demonstrations, member stories and promotional videos. * Developing and maintaining a structured social media content calendar aligned with business objectives, promotional campaigns and membership offers. * Creating written, visual and video content that communicates ACTV's training philosophy, services, member results and brand identity. * Managing the business's social media accounts, including scheduling posts, monitoring engagement, responding to relevant comments and messages, and maintaining a consistent brand voice. * Developing and executing digital content campaigns to promote memberships, introductory offers, studio events and community initiatives. * Capturing and producing content featuring training sessions, coaches, members and studio activities, with appropriate consent and permissions. * Monitoring social media analytics and preparing reports on reach, engagement, audience growth, website traffic and enquiry generation. * Analysing content performance and adapting strategies to improve audience engagement, lead generation and conversion. * Researching social media trends, platform developments and content formats relevant to the fitness industry. * Collaborating with the business owner and company Operations Manager to align social media activity with broader marketing strategies and commercial objectives. * Maintaining brand consistency across digital platforms and ensuring content is accurate, professional and consistent with ACTV's brand guidelines. * Gym membership * Professional development assistance * Visa sponsorship Work Location: In person Work Location: Croydon, VIC, Australia Availability: Full time

3\. Salary 5\. Qualifications and Experience Required Benefits: Key Skills: Digital Marketing, Social Media Marketing, Analytics Salary: AUD 82000 - 85000 per yearly