Marketing Manager

Job Title: Marketing Manager Company: Dow Jones Job Category: Digital Marketing Roles & Responsibilities: About The Marketing Team The global energy marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses. The team focuses on demand\- and lead\-generation strategies that drive awareness, build our reputation and deepen relationships in the fuel and chemicals industries we serve. About The Role Responsible for demand and lead generation in a specific Dow Jones Energy market segment via all possible marketing channels, both inbound and outbound/paid. Collaborate with team specialists in content, events, social media, SEO/SEM and operations to build a robust and sustainable pipeline of sales leads and event registrations specific to your area. You Will * Develop marketing strategy and annual marketing plans with specific KPIs for your market segment, drawing on performance data and encompassing all channels. * Ability to lead, execute and measure multiple campaigns tied to revenue in established and growing markets. * Evaluate and communicate job\-specific information to business partners. * Report to key stakeholders on program performance and recommend improvements where required. * Work in a highly collaborative environment. * Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment. * Oversee creative and messaging for all channels, as well as list targeting and selection. * Optimize conversion touchpoints such as landing pages and order forms using best practices and test data. * Manage all aspects of event promotion, including OPIS conferences and outside trade shows in applicable markets. * Drive key marketing acquisition metrics, including sales leads (MQLs \& SQLs), sales revenue (Won Opportunities) and event registrations. * Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area. * Interpret marketing performance analyses to determine strategies for future success. * Innovate new ideas that increase lead generation and conversion. Business Area: Dow Jones \- OPIS \- CMA Job Category: Marketing \& Product Management Union Status Non\-Union role Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk \& Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV). Req ID: 54803 Work Location: Singapore, Singapore Availability: Full time

Experience within energy market segments (oil and gas, renewable fuels, solar, chemicals, etc.) is highly desirable. Experience With The Following Is a Plus * HubSpot, Eloqua, or similar Enterprise Marketing Automation Platforms * NetSuite or Salesforce CRM Systems * Adobe Creative Cloud (Photoshop, Illustrator, InDesign) or Canva * Paid Digital Marketing Platforms * Google Workplace Apps (Gmail, Docs, Slides, Sheets, etc.) Our Benefits * Comprehensive Insurance \& Retirement plans * Paid Time Off and Leaves * Education Benefits * Family Care Benefits * Career Growth Programs * Access to Dow Jones Products * Employee Referral Program * Employee Well\-being Support \& Fitness Programs * Financial Health Programs * Cybersecurity Protection Key Skills: Digital Marketing, SEO, SEM, Analytics Salary: Not disclosed