Marketing Manager

Job Title: Marketing Manager Company: WebMD Job Category: Digital Marketing Roles & Responsibilities: Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high\-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award\-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long\-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. For Company details, visit our website: www.webmd.com / www.internetbrands.comShift timings: 2 PM to 11 PMAbout the Role We are seeking a dynamic and results\-oriented Marketing Manager to lead our omni\-channel digital marketing efforts, with a primary focus on our newsletter strategy and subscriber growth. This role will be essential to growing and retaining our consumer health audience. In this role, you'll own all aspects of our newsletter program, from content creation and optimization to acquisition and performance analysis. You'll also collaborate across broader digital marketing channels, ensuring a cohesive and engaging experience for our target audiences. The ideal candidate is data\-driven, highly organized, possesses a strong understanding of omni\-channel digital marketing best practices, and is passionate about driving growth through impactful content and campaigns. Key Responsibilities* Lead newsletter marketing strategy and execution, encompassing content selection, copywriting, A/B testing, performance analysis, and optimization to maximize subscriber engagement and achieve key marketing objectives. * Drive Subscriber Acquisition: overseeing and improving the newsletter acquisition funnel across organic and paid channels. * Analyze performance data to identify trends, measure effectiveness, and make data\-informed decisions to improve engagement and retention. * Enhance Onsite User Experience: Develop strategies to increase engagement and conversions on the website. * Stay informed on healthcare industry trends and incorporate insights into campaign strategy. * Experience in Email marketing is a must. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Work Location: Maharashtra, India Availability: Full time

Required Qualifications* 5\+ years of experience in digital marketing, ideally within healthcare, health tech, or related industries, including copy writing. * Proven experience developing and executing successful email marketing and paid acquisition campaigns, with a strong understanding of channel best practices. * Copywriting and editing skills will be added advantage. * Strong analytical mindset and experience using performance data to inform strategy (e.g., CTR, opt outs, conversion). * Strong project management skills and the ability to manage multiple projects simultaneously. * Excellent communication, collaboration, and interpersonal skills. * Passion for understanding audience behavior and creating engaging content. * Ability to work independently and as part of a team. * Self\-starter with a desire to ask questions and learn. Preferred Qualifications* Advanced Microsoft Excel skills for campaign analysis and reporting. * Experience with content management systems (CMS) is a plus. * Experience with: Key Skills: Digital Marketing, Analytics, Email Marketing Salary: Not disclosed