Marketing Manager

Job Title: Marketing Manager Company: Craftroots Job Category: Digital Marketing Roles & Responsibilities: * Marketing Strategy Development: * Develop and execute comprehensive marketing strategies aligned with the company’s objectives and vision. * Identify and leverage market trends to design innovative campaigns that drive brand awareness, customer engagement, and sales growth. * Oversee the creation and implementation of marketing plans, including digital, print, social media, and PR initiatives. * Branding & Positioning: * Ensure consistent and clear branding across all marketing channels, establishing a strong market position for the company. * Define and communicate the company’s brand values, ensuring they resonate with target audiences and create a lasting brand identity. * Ensure all marketing materials, campaigns, and communications align with the brand's vision and objectives. * Market Research & Trend Analysis: * Continuously monitor market trends, customer behavior, and competitor strategies to ensure the company remains competitive. * Conduct research and analysis to understand customer needs, pain points, and preferences, using insights to inform marketing strategies. * Stay updated with the latest marketing tools, techniques, and industry developments to maintain a cutting-edge approach. * Relationship Management & Partnerships: * Build and maintain strong relationships with key stakeholders, including media outlets, influencers, partners, and customers. * Develop partnerships that drive brand value, increase market exposure, and create new business opportunities. * Oversee public relations and media strategies, working closely with PR agencies to ensure positive brand visibility. * Customer Engagement & Communication: * Lead customer engagement initiatives, ensuring that communication is prompt, clear, and aligned with customer needs and expectations. * Foster a customer-centric culture, ensuring the marketing team is focused on building lasting relationships and delivering exceptional customer experiences. * Oversee content creation and communication channels, ensuring timely and impactful messaging. * Social Media & Digital Marketing: * Develop and implement a strong digital marketing strategy, utilizing platforms such as social media, websites, blogs, and email marketing to engage customers. * Monitor and optimize social media channels to maximize engagement and brand presence. * Use analytics tools to track and measure the effectiveness of digital campaigns, adjusting strategies to improve performance. * Print Media & Traditional Marketing: * Oversee print media campaigns, ensuring they align with the overall marketing strategy and reach the appropriate target audience. * Manage the production and distribution of print materials such as brochures, catalogs, advertisements, and other marketing collateral. * Futuristic Mind-set & Innovation: * Drive a forward-thinking, innovative approach to marketing, always looking for new ways to engage customers, enhance brand loyalty, and create meaningful experiences. * Foster a learning culture within the marketing team, encouraging ongoing skill development and knowledge sharing. * Analysis & Reporting: * Regularly analyse marketing performance data and generate insights to optimize strategies and achieve better results. * Provide regular reports on marketing performance, including ROI, campaign effectiveness, customer acquisition, and retention metrics. * Use data to identify areas for improvement and propose actionable recommendations. * Leadership & Team Management: * Lead and mentor the marketing team, ensuring they are motivated, skilled, and aligned with company goals. * Oversee the recruitment, training, and development of marketing staff to ensure they have the necessary skills and knowledge. * Foster a collaborative, high-performance culture within the marketing department. Work Location: In person Work Location: GJ, India Availability: Full time

Benefits: Key Skills: Digital Marketing, Analytics, Email Marketing Salary: INR 40000 - 60000 per monthly