Marketing Manager

Job Title: Marketing Manager Company: Aliens Tattoo Job Category: Digital Marketing Roles & Responsibilities: Marketing Manager The Marketing Manager sets the direction. You turn it into campaigns, systems and results that show up in bookings, classrooms and new studio launches. We're looking for a Marketing Manager who thinks like a brand builder, executes like a growth marketer and owns outcomes like a business owner. This is not a role for someone who just wants to schedule posts and manage agencies. If you have run integrated marketing across markets, managed real budgets and understand the economics of acquisition and conversion, we want to meet you." As a Marketing Manager, you will own the marketing agenda across Studios, Aliens School and the Franchise business, translating the company's growth ambition into a clear, measurable and scalable marketing strategy. Success in this role will not be measured by how many campaigns you launch, how many followers you acquire, or how busy the marketing calendar looks. Build the Growth Strategy\- Develop and own the annual marketing strategy across Studios, Aliens School and Franchise.\- Translate business and expansion objectives into city\-wise, vertical\-wise and channel\-wise marketing plans.\- Build growth strategies that increase studio bookings, customer footfall, school admissions and franchise demand.\- Establish clear marketing benchmarks and connect marketing performance directly to business outcomes. Build the marketing infrastructure required to support rapid multi\-city expansion. Lead the end\-to\-end performance marketing strategy across Meta, Google, YouTube and emerging platforms. Turn the Customer Database into a Growth Engine\- Own CRM and lifecycle marketing across customers, leads, students and franchise prospects.\- Build segmented journeys across WhatsApp, email, SMS and other relevant channels.\- Drive repeat bookings, reactivation, cross\-sell, upsell and customer loyalty. Own the content strategy across social, digital, film, editorial and owned platforms.\- Lead the creative team and external partners to create work that is culturally relevant, distinctive and commercially effective.\- Build storytelling around artists, customers, tattoos, education, culture, expansion and the Aliens journey.\- Develop a PR and thought leadership engine that strengthens brand credibility and earned visibility.\- Build relationships with media, creators, influencers and cultural platforms that can amplify Aliens' influence. Develop city\-level go\-to\-market strategies for every new location. Lead marketing direction for events, activations and collaborations. Own the annual marketing budget and allocation across channels, cities and business verticals.\- Build forecasts for marketing spend, customer acquisition, footfall, admissions and revenue contribution.\-Continuously monitor spend pacing, campaign ROI and budget variance.\- Make difficult investment decisions—knowing what to scale, what to optimize and what to stop.\- Ensure marketing grows efficiently without compromising brand quality. Build the Marketing Team of the Future \- Build, lead and develop a high\-performing integrated marketing team across brand, performance, content, CRM, PR and retail marketing.\- Establish clear KRAs, accountability structures and performance rhythms.\- Coach marketers to think commercially, creatively and analytically. Build strong collaboration between Marketing, Operations, Sales, School, Franchise and Leadership.\- Create systems and processes that allow the team to perform without depending on individual heroics. Work Location: Mumbai, Maharashtra, India Availability: Full time

Strengthen Aliens' position at the intersection of tattooing, art, culture, education and self\-expression.\- Ensure the brand remains consistent across studios, digital platforms, school and franchise locations.\- Build brand tracking systems to measure awareness, recall, perception and preference. Key Skills: Performance Marketing Salary: Not disclosed