Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Himalayan Haulers Private Limited Job Category: Digital Marketing Roles & Responsibilities: Himalayan Haulers is looking for a data-driven and growth-oriented Digital Marketing Specialist to strengthen our digital presence, improve search visibility, and drive qualified business leads. You will be responsible for developing and executing digital marketing strategies that improve organic rankings, optimize paid campaigns, strengthen visibility across traditional and AI-powered search platforms, and support business growth. Key Responsibilities * Develop and implement SEO strategies aligned with business and lead-generation objectives. * Conduct keyword research, competitor analysis, search-intent mapping, and content-gap analysis. * Manage on-page, off-page, and technical SEO, including metadata, internal linking, website architecture, indexing, and crawlability. * Monitor keyword rankings, organic traffic, website performance, and search visibility. * Identify and implement opportunities to improve website traffic and organic lead generation. * Plan, execute, and optimize Google Ads campaigns across Search, Display, Performance Max, and other relevant formats. * Manage campaign budgets, audience targeting, keyword bidding, ad copy, and landing-page performance. * Track and optimize key metrics, including CTR, CPC, Quality Score, conversion rate, CPA, and ROAS. * Analyze campaign performance and recommend improvements to increase lead quality and marketing efficiency. * Develop Answer Engine Optimization (AEO) strategies to improve visibility in featured snippets, People Also Ask results, and direct-answer formats. * Implement Generative Engine Optimization (GEO) and AI Search Optimization practices to improve brand discoverability across AI-powered search experiences. * Optimize content structure, topical authority, and relevant website information for emerging search behaviours. * Monitor developments in search algorithms, generative search, and AI-driven discovery. * Develop SEO-led content strategies, topic clusters, and content briefs for blogs, landing pages, service pages, and thought leadership. * Collaborate with content, design, and website development teams to implement optimization recommendations. * Optimize existing website content to improve relevance, rankings, engagement, and conversions. * Identify opportunities for landing-page improvements and conversion-rate optimization. * Track website traffic, keyword rankings, organic and paid performance, conversions, and user behaviour. * Use analytics and search performance tools to evaluate campaign effectiveness. * Prepare regular performance reports with actionable insights and recommendations. * Identify growth opportunities through data analysis, competitor monitoring, and performance trends. We are looking for a proactive digital marketer who combines technical SEO expertise, paid campaign management, analytical thinking, and a growth mindset. The ideal candidate should be comfortable working cross-functionally and taking ownership of digital marketing performance. Work Location: In person Work Location: Uttar Pradesh, India Availability: Full time

Company: Himalayan Haulers Location: Noida, Uttar Pradesh Job Type: Full-time | On-site Experience: 0-1 years of experience working with B2B technology, SaaS, drones, engineering, mobility, infrastructure, or industrial brands will be an advantage. Required Skills and Qualifications Preferred Qualifications Benefits: Key Skills: Digital Marketing, SEO, SEM, Google Ads, Analytics Salary: INR 20000 - 50000 per monthly