Marketing Executive( Events & Digital Marketing)

As a Marketing Executive, you will play a key role in promoting our exhibitions and events throughout the year. From announcing new shows and sharing exhibitor updates to keeping our website current and scheduling social media posts, you will ensure our audience always knows what is happening and when. You will work closely with our sales, design, and operations teams to keep marketing campaigns running smoothly and strictly on schedule. This is a great opportunity to build a career in the Digital marketing domain. Interested candidates looking to grow in Digital marketing are encouraged to apply. This role offers hands-on exposure to real-world Digital marketing projects.

Role & responsibilities. Event Promotions & Calendar Management. Campaign planning: Plan, execute, and schedule strategic promotional campaigns for all trade shows, exhibitions, and conferences. Milestone updates: Share critical event updates including launch announcements, registration reminders, speaker profiles, exhibitor highlights, venue logistics, and countdown posts. Timeline adherence: Ensure all pre-event, on-site, and post-event marketing activities strictly align with the event master calendar. Social Media & Digital Channels. Content scheduling: Create and schedule engaging posts across LinkedIn, Facebook, Instagram, and other relevant industry platforms. Community management: Keep corporate channels active with fresh, relevant content, while monitoring basic inquiries and routing them to the appropriate team. Website maintenance: Regularly update event pages with accurate dates, venue details, active registration links, speaker profiles, exhibitor lists, and event agendas. Email Marketing & Asset Coordination. Email campaigns: Assist in segmenting, scheduling, and sending targeted email campaigns to exhibitors, visitors, sponsors, and media partners. Collateral management: Coordinate the creation and timely distribution of digital assets, including social media creatives, digital banners, event brochures, invitation cards, newsletters, press releases, presentations, and promotional videos. Cross-Functional Synergy & Reporting. Internal alignment: Work closely with the sales, design, and operations teams to collect required event information and secure campaign approvals on time. Performance tracking: Monitor basic marketing metrics including social media engagement, website traffic, email open rates, and registration trends to share ideas for improving future campaigns. Preferred candidate profile. Design & Social: Canva, Meta Business Suite, LinkedIn, and social scheduling tools (Buffer, Hootsuite, etc.). Office Suites: Microsoft Office (Excel, Word, PowerPoint) and Google Workspace. Web & Email: WordPress (or similar CMS platforms) and email marketing engines (Mailchimp, Zoho Campaigns, etc.). Experience & Education Candidates with strong communication skills and a willingness to learn are encouraged to apply. Freshers and experienced professionals meeting the above criteria are welcome to apply. Only candidates matching the required skill set and experience level will be considered.