Digital Marketing & CRM Co-ordinator

Job Title: Digital Marketing & CRM Co-ordinator Company: SARAH & SEBASTIAN Job Category: Digital Marketing Roles & Responsibilities: We are inviting a commercially curious, detail\-focused Digital Marketing \& CRM Coordinator to join our Alexandria Studio team. Supporting customer acquisition, retention, and clienteling, this role plays a pivotal part in translating campaign briefs into channel execution across Meta, Google, Klaviyo, and Tulip. ABOUT THE ROLE * Support campaign execution across Meta, Google, Pinterest, YouTube, and emerging platforms. * Accurately traffic campaign assets, copy, targeting, links, and UTM tracking parameters on schedule. * Perform rigorous pre\-launch and live QA across all creative, links, and landing page experiences. * Monitor budget pacing and assist with structured campaign testing logs. * Build, QA, schedule, and deploy email, SMS, and lifecycle communications through Klaviyo. * Maintain automated lifecycle journeys, including welcome, browse abandonment, cart abandonment, post\-purchase, bridal, VIP, and retention flows. * Execute audience segmentation, RFM targeting, dynamic personalisation, and A/B testing. * Support the administration, maintenance, and optimisation of the Tulip clienteling platform. * Maintain customer segmentation data to empower retail advisor outreach. * Assist in tracking and reporting on clienteling outreach, store adoption, and attributed revenue. * Compile weekly, monthly, and campaign performance reports across paid media, CRM, and clientelling. * Maintain data hygiene and tracking quality across Shopify, Klaviyo, Tulip, Gorgias, and GA4\. * Analyse customer behaviours, and high\-value customer segments to inform future strategy. Campaign Readiness \& Workflow Management: * Coordinate channel specifications and timelines within Asana in alignment with Go\-To\-Market (GTM) briefs. * Ensure operational excellence, documenting processes and leveraging AI and automation tools to enhance workflow efficiency. * Above\-industry salary package, product allowance, and 50% staff discount * Birthday leave * Work from home on Fridays * A complimentary Soldered bracelet * A newly created, high\-impact role supporting business\-critical growth * The opportunity to contribute to a brand committed to sustainability and ocean conservation * Working for an RJC\-certified Jewellery brand Work Location: Sydney, New South Wales, Australia Availability: Full time

SARAH \& SEBASTIAN is a conceptual fine jewellery studio where exquisite artistry meets an elevated edge. Renowned for our conscious design, bespoke retail experiences, and ocean philanthropy. If you are driven to challenge the status quo and deliver seamless digital experiences, we welcome you to apply. * Experience: 3\+ years of experience in digital marketing, CRM, performance media, or ecommerce. Experience in luxury retail, fashion, or fine jewellery is highly advantageous. * Paid Media Fluency: Hands\-on experience with Meta Ads Manager, Google Ads, and digital advertising platforms, including campaign trafficking and audience setup. * CRM \& Lifecycle Knowledge: Proficiency in Klaviyo (or similar platforms) managing flows, segmentation, and testing. Familiarity with clientelling platforms (e.g., Tulip, Omneo) is desirable. * Analytics \& Tools: Experience working with GA4, Shopify, Triple Whale, and Microsoft Excel/Google Sheets. * Workflow \& Attributes: High attention to detail, strong QA discipline, and proficiency in project management tools like Asana. Proactive, analytical, and comfortable collaborating across diverse teams under tight timelines. Key Skills: Digital Marketing, Google Ads, Meta Ads, Analytics, Performance Marketing Salary: Not disclosed