Lead Generation Specialist (Performance Marketing) - Urgent Hiring

Job Title: Lead Generation Specialist (Performance Marketing) - Urgent Hiring Company: Indian Institute of Vedic Science Job Category: Digital Marketing Roles & Responsibilities: Lead Generation Specialist \- Urgent This is a high\-ownership, performance\-driven role. We are looking for someone who can take responsibility for marketing, growth, ROAS, profitability, and business outcomes — not just execute campaigns. If you want to simply manage campaigns, this role is not for you. If you want to own growth and understand how an entire business is built and scaled, this role is for you. KEY RESPONSIBILITIES ● Lead Generation: Plan, execute, and optimize lead generation campaigns across Google Ads and Meta Ads to generate high\-quality and relevant leads. ● Campaign Management: Manage and optimize campaigns based on CPL, lead quality, conversion rate, CAC, and overall campaign performance. ● Creative Strategy: Develop winning creative concepts, hooks, messaging, and testing strategies to improve lead generation and conversion. ● Lead Quality \& Conversion: Work closely with the sales team to monitor lead quality, identify gaps, and improve lead\-to\-conversion performance. ● Analytics \& Reporting: Track CPL, CAC, lead volume, lead quality, conversion rates, revenue, and funnel performance. ● Budget Management: Manage marketing budgets effectively with a strong focus on cost\-efficient and scalable lead acquisition. ● Funnel Optimization: Identify opportunities across the complete lead generation and sales funnel to improve conversion and reduce acquisition costs. ● SEO \& Organic Lead Generation: Support strategies to increase qualified organic traffic and generate relevant leads through SEO and other organic channels. Google Ads Dashboard • Meta Ads Manager • Google Analytics (GA4\) • Google Search Console • Microsoft Clarity • Looker Studio • Ad Spying/Competitor Intelligence Tools ● Proven track record of improving lead volume, lead quality, CPL, conversion rates, and acquisition efficiency. ● Ability to take end\-to\-end ownership of lead generation and make data\-driven decisions. At IIVS, this role goes beyond marketing. As a rapidly growing startup, the hierarchy is short and opportunities come quickly. High performers get greater ownership and leadership responsibilities based on their impact — not just their years in the company. ● Performance\-based bonuses \& lead generation incentives ● Direct exposure to leadership and business strategy ● Opportunity to build and lead a lead generation / marketing team ● Opportunity to become a business/growth leader, not just a functional marketer Qualified Leads → Conversions → Lower CAC → Higher ROAS → Profitable Revenue Work Location: Noida, Uttar Pradesh, India Availability: Full time

📍 Noida Sector 63 \| 💼 Full\-Time \| 🕐 2\-1-3 years of experience 1-3 years of relevant hands\-on experience is mandatory. Candidates without the required experience or with limited exposure to Google Ads, Meta Ads, analytics, and performance marketing should not apply. ● 2\-4 years of relevant digital/performance marketing experience. ● EdTech, D2C, Coaching, Education, or Lead Generation experience is a plus. You will get hands\-on exposure to Sales, Operations, Finance, Design, Creative, Technology, Customer Experience, and overall business strategy. Key Skills: SEO, Google Ads, Meta Ads, Analytics, Performance Marketing Salary: Not disclosed