E-commerce & Digital Manager

Job Title: E-commerce & Digital Manager Company: La Rosée Job Category: Digital Marketing Roles & Responsibilities: La Rosée is above all a human adventure, driven by tight\-knit, passionate, and dedicated teams united around one goal: inventing natural, effective, and eco\-designed cosmetic products. To achieve this, we are looking for an E\-Commerce \& Digital Manager to join the Canadian team and own the growth and commercial performance of La Rosée Canada's e\-commerce business As the E\-Commerce \& Digital Manager, your mission is to manage the Canadian website, CRM, digital acquisition, and customer experience, ultimately driving profitable growth for the brand. You will develop the digital plan and personally execute much of it. * The General Manager (to whom you report). * The Marketing Manager \- Retail \& Brand. * The Paid Media Specialist (whom you will manage directly). * Our headquarters in France (global technical framework and expertise). ### Your main responsibilities * Own the Canadian CRM strategy and execution through Klaviyo. * Develop the email marketing calendar and manage automated flows (welcome, abandoned cart, win\-back, etc.). * Oversee paid digital acquisition strategy, budget, and performance, with a particular focus on Meta. * Manage the paid media specialist, setting objectives, monitoring CAC, ROAS, traffic quality, and conversion. Work Location: Toronto, Canada Availability: Full time

4\. Analytics \& Customer Experience * Oversee online customer service and use insights to improve the online shopping experience. * Build e\-commerce sales forecasts, digital budgets, and prepare weekly/monthly reporting with clear recommendations. ### Profil required * 3\-0 years of experience in e\-commerce or digital marketing, ideally within a fast\-growing DTC consumer brand in beauty, skincare, or lifestyle. * Hands\-on experience managing a Shopify e\-commerce site and practical experience with Klaviyo. * Understanding of paid digital acquisition (Meta) and experience with GA4 and digital analytics. * Professional fluency in English and French (written and spoken) is strictly required. * Bachelor's degree in marketing, business, or a related field. * You are commercially minded, analytical, highly resourceful (a "doer"), and collaborative. ### Compensation \& Benefits Base salary: $85,000–$100,000 CAD, based on experience, plus an annual performance\-based bonus based on individual and company performance. At La Rosée, we are convinced that the diversity of backgrounds, experiences, and sensitivities is an essential wealth to build a fairer, more innovative, and more human company. We are committed to guaranteeing a recruitment process based on: Key Skills: Digital Marketing, SEO, Analytics, Email Marketing Salary: CAD 85000 - 100000 per yearly