Digital Marketing Manager

Job Title: Digital Marketing Manager Company: HiveRift Software Pvt. Ltd Job Category: Digital Marketing Roles & Responsibilities: Job Description: Digital Marketing Manager Department: Digital Marketing About the Role The ideal candidate should have strong expertise in SEO, paid advertising, lead generation, performance marketing, analytics, and campaign optimization. The candidate must also be proficient in creating and managing real-time performance dashboards that provide a clear snapshot of marketing results, including website traffic, leads, conversions, campaign performance, ROI, and overall business growth. The primary objective is to strengthen the company's digital presence in India and international markets while generating qualified leads and measurable business results. Key Responsibilities1. National & International Digital Marketing · Develop and execute digital marketing strategies for Indian and international markets. · Identify new market opportunities and develop strategies to improve brand visibility and lead generation. · Manage national and international SEO strategies to improve organic rankings and website visibility. · Develop on-page, off-page, and technical SEO strategies. · Monitor organic traffic, keyword rankings, search impressions, clicks, and conversions. · Identify opportunities to improve organic lead generation and search performance. · Manage campaign budgets, audience targeting, bidding strategies, and conversion tracking. · Optimize cost per lead (CPL), cost per acquisition (CPA), conversion rates, and return on ad spend (ROAS), where applicable. · Develop and test landing pages, ad creatives, messaging, and campaign strategies. · Monitor advertising performance across national and international markets. · Create and maintain marketing performance dashboards to provide a real-time Odisha regularly updated snapshot of campaign results. · Develop dashboards using Looker Studio, Google Analytics 4, Google Search Console, Google Ads, and other relevant reporting tools. o National and international lead generation. o Campaign-wise leads and conversions. o Advertising spend and cost per lead. · Present clear, data-driven reports to Management. 5. Lead Generation & Conversion Optimization · Develop strategies to generate qualified B2B and B2C leads, Assam relevant to the business. · Work with the sales team to improve lead quality and conversion rates. · Track leads from acquisition through conversion and identify opportunities to improve marketing effectiveness. · Manage social media marketing across relevant platforms. · Coordinate with content writers, designers, SEO executives, and other team members. 7. Analytics, Strategy & Team Management · Monitor digital marketing trends, competitor activities, and platform updates. · Establish measurable KPIs and monthly performance targets. · Manage marketing budgets and allocate resources efficiently. · Coordinate with internal teams to ensure timely execution of campaigns. · Provide regular performance updates and strategic recommendations to Management. · Strong understanding of SEO, Google Ads, paid social media, lead generation, and conversion optimization. Key Performance Indicators (KPIs) The Digital Marketing Manager will be evaluated on: · Growth in qualified leads from national and international markets. · Campaign conversion rates and cost per lead. · Improvement in landing-page performance and lead quality. · Demonstrated success in international lead generation and campaign management. · Strong expertise in building executive-level dashboards for Management. · Familiarity with CRM platforms, marketing automation, and lead attribution. Work Location: In person Work Location: Delhi, India Availability: Full time

5–7 Years’ Experience Full-TimeMid-Senior Level Required Skills & Qualifications · 2-3 years of experience in digital marketing and performance marketing. · Proven experience managing national and international digital marketing campaigns. · Experience with conversion tracking, attribution, campaign analysis, and marketing ROI. · Experience managing budgets, targets, and multiple campaigns simultaneously. Job DetailsPreferred Qualifications · Experience in IT services, software, SaaS, Odisha B2B digital marketing. · Experience integrating marketing data from multiple advertising and analytics platforms. Key Skills: Digital Marketing, SEO, Google Ads, Meta Ads, Content Marketing, Social Media Marketing, Analytics, Performance Marketing Salary: INR 30000 - 50000 per monthly