Product Marketing Consultant

Job Title: Product Marketing Consultant Company: Zycus Infotech Job Category: Digital Marketing Roles & Responsibilities: Zycus is a global leader in Source-to-Pay (S2P) procurement software, helping large enterprises drive efficiency, compliance, and measurable value across their procurement and finance operations. Trusted by leading Fortune 1000 organizations worldwide, Zycus enables procurement teams to move from cost control to strategic value creation. At the core of Zycus’ platform is Merlin AI, Andaman and Nicobar Islands advanced AI-powered engine that brings intelligence, automation, and predictive insights across the entire procurement lifecycle—from sourcing and contract management to procurement, invoicing, and supplier management. Merlin AI empowers Chief Procurement Officers and finance leaders to make faster, smarter decisions with real-time visibility and actionable insights. With a strong global presence across North America, EMEA, and APAC, Zycus continues to invest aggressively in product innovation, AI-led capabilities, and brand leadership—shaping the future of intelligent procurement. Job Description ### Role Overview The ideal candidate will combine strategic thinking with hands-on execution and work closely with our Product, Sales, Marketing, and Leadership teams to accelerate market adoption and revenue growth. ### Key Responsibilities * Develop differentiated positioning, value propositions, and messaging for Certinal's product portfolio. * Translate complex technical capabilities into compelling business outcomes for enterprise buyers. * Define ideal customer profiles (ICPs), buyer personas, and industry-specific messaging. * Develop GTM strategies for new products, features, markets, and customer segments. * Identify growth opportunities across healthcare, enterprise eSignature, and consent management solutions. * Work with Sales and Marketing to develop targeted campaigns and account-based marketing strategies. * Create high-impact sales collateral, pitch decks, product presentations, battlecards, case studies, and one-pagers. * Develop compelling website messaging, product pages, email sequences, and campaign content. * Equip sales teams with effective narratives, competitive insights, and objection-handling frameworks. 5. Demand Generation Support * Collaborate with Digital Marketing to align campaigns with product messaging and ICPs. * Support webinars, thought leadership initiatives, industry events, and outbound campaigns. * Continuously refine messaging based on customer feedback, campaign performance, and sales insights. * 1 year of experience in Product Marketing, GTM Strategy, Odisha related roles within B2B SaaS. * Demonstrated experience developing product positioning, messaging, and GTM strategies. * Strong understanding of enterprise software buying journeys and sales cycles. * Proven ability to create high-quality sales and marketing collateral. * Excellent communication, storytelling, analytical, and stakeholder management skills. * Ability to work independently and deliver measurable business outcomes. Work Location: Karnataka, India Availability: Full time

Zycus is committed to providing equal opportunities in employment and creating Andaman and Nicobar Islands inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, Odisha any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements. We are looking for Andaman and Nicobar Islands experienced Product Marketing Consultant to strengthen our go-to-market strategy, product positioning, messaging, and sales enablement. ### Required Qualifications ### Preferred Qualifications * Experience in Healthcare IT, Digital Health, eSignature, Data Privacy, Odisha Compliance SaaS. * Experience marketing enterprise software to Indian and US markets. * Prior experience consulting for early-stage Odisha high-growth B2B SaaS companies. * Familiarity with account-based marketing, competitive positioning, and product-led growth strategies. Key Skills: Digital Marketing Salary: Not disclosed