Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Yardman Swimming Pool and Landscaping LLC Job Category: Digital Marketing Roles & Responsibilities: * Develop and implement digital marketing strategies for the UAE/Dubai market. * Manage SEO activities, including keyword research, on\-page SEO, technical SEO, local SEO and off\-page SEO. * Monitor Google search rankings, organic traffic, leads and conversion performance. * Manage and optimise Google Ads / PPC campaigns to generate qualified leads. * Conduct competitor and market research to identify new opportunities. * Manage social media platforms including Instagram, Facebook, LinkedIn and TikTok. * Create and coordinate engaging content for websites and social media. * Develop location\-based and service\-based campaigns targeting customers in Dubai. * Monitor Google Business Profile and local search visibility. * Analyse website and campaign performance using Google Analytics, Google Search Console and other SEO tools. * Prepare weekly/monthly digital marketing performance reports. * Identify issues affecting website traffic, rankings, enquiries and conversions and recommend improvements. * Coordinate with designers, developers and content teams for campaign execution. * Stay updated with Google algorithm changes, AI search, SEO trends and digital marketing developments. Work Location: Hybrid remote in Dubai (Dubai) Work Location: Dubai, DU, United Arab Emirates Availability: Full time

Pay: AED1,900\.00 \- AED2,500\.00 per month Key Skills: Digital Marketing, SEO, Google Ads, Analytics Salary: AED 1900 - 2500 per monthly