Senior Marketing Executive

Job Title: Senior Marketing Executive Company: Mummys Market Pte Ltd Job Category: Digital Marketing Roles & Responsibilities: Why This Role Is Different Home Market is new. There's no inherited playbook, no legacy campaign to maintain, and no one telling you "that's not how we do it here." The audience, the brand voice and the channel mix are yours to shape — with a real budget behind it. Not many marketing roles in Singapore come with a blank page. About the Role This role suits a marketer who combines strong execution skills with analytical thinking — comfortable managing paid advertising, developing content, coordinating cross\-functional teams and using campaign data to make timely decisions. You'll also explore AI and automation to improve marketing efficiency and creative output. Key Responsibilities * Decide what Home Market talks about, and when — managing the campaign and content calendar across every channel we own. * Develop campaign plans and customer journeys aligned with marketing objectives, audience needs and business targets. * Write and refine copy for social media, websites, landing pages, email campaigns and promotional materials. * Set the creative bar and hold agencies to it — briefing designers, video creators and internal stakeholders to deliver campaign assets to your standard. * Own the marketing for live exhibitions, events and brand partnerships from teaser through to wrap\-up report. * Coordinate website and app updates with product and technology partners, ensuring accurate content, offers, forms and customer journeys. * Own the paid budget — your call on what scales, what gets cut, and what gets tested next — across platforms such as Meta Ads and Google Ads. * Monitor campaign performance against targets, budgets and key performance indicators, including CPL, CPA, conversion rates and lead quality. * Analyse audience, creative and landing\-page performance to identify the causes of underperformance and opportunities for improvement. * Make timely, data\-driven adjustments to targeting, budgets, creatives and campaign settings within approved limits. * Plan and evaluate campaign experiments, using results to improve advertising efficiency and conversion outcomes. * Coordinate with agencies and technology partners to resolve tracking issues and improve campaign measurement. CRM, Analytics \& Lead Management * Execute CRM and email marketing campaigns, including audience segmentation, testing, scheduling and follow\-up. * Maintain accurate lead\-capture forms, UTM links, contact records and conversion tracking. * Work with relevant teams to ensure leads are handed over effectively and follow\-up outcomes are captured. * Produce regular performance reports covering spend, CPL, CPA, lead quality, conversions and other relevant metrics. * Reconcile campaign data, investigate discrepancies and translate findings into clear recommendations and action plans. * The playbook. Home Market has no inherited marketing plan — you'll define the positioning, the audience strategy and the channel mix for a vertical starting fresh. * The campaign calendar. You decide what runs, in what order, and what comes off the plan — within agreed budget limits. * The paid budget. You manage spend across channels and set the pace at which it's deployed, adjusting as results come in. * The brief. You set the standard for creative and delivery, and you hold agencies and contributors to it. * The performance read. Your assessment of what worked goes directly to leadership. You won't be writing reports for someone else to interpret. * Integrated campaigns are delivered accurately, on time and in line with business objectives. * Paid advertising is actively monitored and optimised to improve efficiency and conversion outcomes. * Lead capture, tracking and reporting are reliable and accurate. * Campaign insights lead to practical improvements in lead quality, conversion and overall performance. * AI and automation are applied responsibly to reduce manual work and improve marketing productivity. * Home Market builds a repeatable acquisition engine rather than a series of one\-off campaigns. * Reporting: Directly to Director of Operations, with no layer in between. * Scope: Marketing for the Home Market vertical, working alongside the team running our established parenting platform. * Hours: Monday to Friday, 9am to 6pm. Closed on public holidays. * Tools and budget: Ownership of the Home Market campaign budget from day one, with access to analytics platform, CRM, AI tools. * Growth: This role grows into Marketing Manager as the vertical and team expand. * How we work: One team, one set of numbers. A campaign you plan on Monday can be in market by the end of the week. Work Location: In person Work Location: Geylang, S00, Singapore Availability: Full time

Requirements Interested applicants should submit their resume and highlight their experience running integrated campaigns, managing paid advertising, and delivering measurable results. Salary expectations and current notice period are helpful to include. Experience: Key Skills: Digital Marketing, Google Ads, Meta Ads, Analytics, Email Marketing Salary: SGD 3500 - 4500 per monthly