Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Vidyashilp Academy Job Category: Digital Marketing Roles & Responsibilities: DIGITAL MARKETING SPECIALISTROLE OVERVIEW We are looking for a highly strategic digital marketing specialist who can drive high\-quality admissions through performance marketing. This role goes beyond campaign execution—it directly impacts revenue, admissions pipeline, and brand positioning among HNI, UHNI, and global families. KEY RESPONSIBILITIES * Own and scale paid acquisition across Meta, Google, YouTube, and programmatic platforms * Drive high\-quality lead generation aligned with admissions goals * Optimise campaigns for CPL, conversion rates, and ROI * Build high\-intent audience segments (expats, NRIs, premium demographics) * Collaborate with the admissions team to improve the lead\-to\-enrollment funnel * Execute A/B testing across creatives, landing pages, and targeting * Implement robust tracking and attribution systems * Cost per qualified lead * Cost per admission * Lead\-to\-visit conversion rate * Campaign ROI and channel performance Work Location: In person Work Location: KA, India Availability: Full time

* 8\+ years in performance marketing * Agency experience (premium/luxury brands preferred) * Experience managing large budgets with measurable ROI Benefits: Experience: Key Skills: Digital Marketing, Google Ads, Meta Ads, Performance Marketing Salary: INR 45000+ per monthly