Digital Marketing Specialist

Job Title: Digital Marketing Specialist Company: Searchability® Job Category: Digital Marketing Roles & Responsibilities: We're a growing Australian IT and technology solutions business that's helping organisations work smarter, operate more efficiently and stay ahead in an increasingly digital world. Specialising in managed IT services, cybersecurity, cloud solutions and digital transformation, the business supports organisations with innovative, reliable and tailored technology solutions. With a strong focus on customer relationships, innovation and continued growth, they're now looking to strengthen their marketing function and build greater brand awareness across the Australian market. This is an exciting opportunity to join an ambitious, forward\-thinking business where you'll have the autonomy to make an impact, bring fresh ideas to the table and play a key role in driving its next phase of growth. As the Digital Marketing Specialist, you'll take ownership of the full digital marketing mix, driving brand awareness, website traffic and lead generation across multiple channels. You'll develop and execute SEO strategies covering technical optimisation, on\-page SEO and content to improve organic visibility, whilst creating engaging content across websites, blogs, case studies, email campaigns and social media. You'll also manage and optimise paid media campaigns across Google Ads and LinkedIn, with a strong focus on conversions and ROI. Alongside this, you'll oversee website performance, landing page optimisation, email marketing and CRM activity, ensuring a seamless customer journey. Using tools such as GA4, Google Search Console and other analytics platforms, you'll track campaign performance, identify opportunities for improvement and deliver integrated digital strategies that support wider business growth. * 3–5\+ years' experience in a broad digital marketing role, ideally within B2B, technology, professional services or an agency environment * Strong hands\-on SEO experience, including keyword research, on\-page optimisation, technical SEO fundamentals and content strategy * Proven experience managing paid media campaigns, particularly Google Ads, with LinkedIn Ads experience highly regarded * Confident content creator who can write engaging, commercially focused copy for websites, blogs, email and social media * Experience with Google Analytics 4, Google Search Console, Google Tag Manager and SEO tools such as SEMrush or Ahrefs * A good understanding of lead generation, conversion optimisation and the wider B2B customer journey * Comfortable managing multiple channels, prioritising activity and working autonomously. * Commercially minded, proactive and confident bringing fresh ideas and recommendations to the business For further information please call me on 0480 559 771 I can make myself available outside of normal working hours to suit from 7am until 10pm. If unavailable please leave a message and either myself or one of my colleagues will respond. By applying for this role you give express consent for us to process \& submit (subject to required skills) your application to our client in conjunction with this vacancy only. Also feel free to connect with me on LinkedIn. I look forward to hearing from you! Work Location: Sydney, New South Wales, Australia Availability: Full time

Digital Marketing Specialist * Salary up to $100,000 \+ Super * Client side role, Sydney\-based opportunity * Own digital marketing across SEO, content, paid media and website performance * Join a growing technology business with genuine scope to make an impact * For more information, call Kate on 0480 559 771 or email your CV to Kate.donoghue@searchability.com.au to apply. * Candidates must hold Citizenship / Permanent Residency WHO ARE WE??...* WHAT WILL YOU BE DOING??..* WE NEED YOU TO HAVE...* TO BE CONSIDERED... Please apply by clicking online or emailing me directly at Kate.donoghue@searchability.com.au Key Skills: Digital Marketing, SEO, Google Ads, Analytics, Email Marketing Salary: $100,000